MediaPost Publications – DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’ – 07/31/2008
Vertis Communications’ Scott Marden thinks there are actually plenty of opportunities for home-improvement stores. Its research found, in fact, that these stores are still shoppers’ favorite starting point, with 57% turning to large home improvement stores first for home-improvement needs.
Filed under: Consumer, Customization, Home Improvement, shopping, Women
Rooms to Stop the Young From Straying – NYTimes.com
The rec room, once a wood-paneled corner of the basement with a dumpy couch and a TV with rabbit ears, is enjoying a revival in more upscale form. The space that parents cringed at the thought of entering and adolescents couldn’t wait to escape has been reimagined, largely by affluent suburbanites, as a haven of home theaters, stylish furniture, stainless kitchens and spa bathrooms — all deployed as lures to keep teenagers at home.
Filed under: affluent, Customization, entertainment, families, kids, Teens
Peapod is using a new technology that will allow shoppers to view nutritional information per SKU by clicking on a product image online. This will help people with special dietary needs or preferences get both the information and nutrition they need and are looking for in a simple way.
MediaPost Publications – Peapod Intros NutriFilter Software To Online Grocery Shopping – 04/07/2008
IF DIETARY DILIGENCE ALONE CAN affect peanut allergies, celiac disease and heart disease, Peapod’s new proprietary software program has the antidote to anaphylaxis, intestinal damage and cardiac arrest.
NutriFilter scans the nutritional information for the online grocer’s 10,000 SKUs and shows shoppers with celiac disease, for instance, only gluten-free goods. Specific dietary needs coded into the product include gluten-free, organic, peanut-free, low-fat and Kosher. Other common diets will be added in the future.
Filed under: Consumer, CPG, Customization, food, health
Burger King plans to build Whopper Bars in places like casinos, airports and other venues with limited space.
The menu and size of the Whopper Bars will be smaller than a typical
Burger King, but they will sell Whoppers not typically available at all
times in the chain’s traditional restaurants. Executives say they
haven’t finalized the menu, though it could include as many as 10 types
of Whoppers, such as the Western Whopper, the Texas Double Whopper and
the Angry Whopper, a version topped with spicy onions. One menu sketch
has a section called “Pimp Your Whopper,” where patrons can chose from
additional toppings like jalapeno peppers, bacon and barbecue sauce.
Burger King Whopper To Be Feted – WSJ.com
MIAMI — Burger King Holdings Inc. plans to start building a new version of its restaurants this year called the Whopper Bar that will sell a wider variety of its signature hamburger in a hipper setting.
The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain’s traditional restaurants. Executives say they haven’t finalized the menu, though it could include as many as 10 types of Whoppers, such as the Western Whopper, the Texas Double Whopper and the Angry Whopper, a version topped with spicy onions. One menu sketch has a section called “Pimp Your Whopper,” where patrons can chose from additional toppings like jalapeno peppers, bacon and barbecue sauce.
Filed under: Consumer, Customization, food, Men, Young Adults
January 21, 2008 • 10:04 am
Expect companies that continue to try and find fit solutions to do well, even if
bigger companies can’t. “There is definitely a frustration among women that one
size is not the same from brand to brand, and with sizing in general,” says Ciri
Fenzel, of Breathe Retail Consulting, based in Washington, D.C.
MediaPost Publications – Trendspotting: Fashion E-Tailing Gets Personal – 01/21/2008
CUSTOM-MADE CLOTHING USED TO BE reserved for the rich–think pretentious executives craving perfect shirts. Or the unfortunately shaped–picture your local tailor, gently letting out waistbands all around the neighborhood. Or else it is something pursued by slightly zany fashionistas, including all those nonconformist teens arduously gluing tiny crystals to their iPods, cell phones and sneakers.
For the most part, however, every time a mass marketer has tried to reach out to these individualists, it hasn’t exactly caught fire. Burger King may let customers have it their way, but most clothing marketers can’t pull it off.
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Filed under: Consumer, Customization, fashion, online retail
December 20, 2007 • 10:30 am
High-end retailers are installing concierges in the race to attract customers and set themselves apart.
Latest Luxury: The Store Concierge – WSJ.com
Not long ago, Mark Krug, a concierge at the Rosewood Mansion on Turtle Creek, dealt with a panicked hotel guest who had arrived at 10 p.m. in an irreparably ripped pair of pants.
The executive had an important business meeting the next morning and needed new slacks to match his suit jacket. Mr. Krug knew exactly what to do. He dialed the cell phone of the concierge at the Dallas store of luxury retailer Barneys New York. The concierge, Gary Jackson, who goes by the name Jackson, opened the locked store, scooped up some potential selections and brought them to the hotel by 11 p.m.
Filed under: Consumer, Customization, luxury, trends
December 19, 2007 • 10:35 am
For dealers that sell the three top luxury brands — Lexus, BMW and
Mercedes — building palace-like showrooms is also just about the only
way to grow. Many of these dealerships offer services such as manicures, coffee bars, massage chairs and other luxurious amenities to draw in super-rich customers.
Luxury-Car Sellers Put on the Ritz – WSJ.com
For many people, a trip to the auto dealer means a mind-numbing hour or two in a plastic chair with some tattered magazines and stale coffee.
But some major auto retailers are starting to change that, at least for buyers and owners of luxury vehicles. In the past year or so, several dealership chains have begun giving their luxury-car showrooms multimillion-dollar makeovers. The goal is to create the look and feel of five-star hotels for customers, increase the dealerships’ car allocations and even make it less likely that rival dealerships will pop up nearby.
Filed under: auto, Consumer, Customization, luxury