Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Understanding ‘Digital Divas’

Understanding ‘Digital Divas’

“We sought to answer the burning questions keeping brand managers and advertisers up at night: How are women in the digital age different from women of past generations?” said Beth Uyenco, global research director of Microsoft’s advertiser and publisher solutions. “How can brands leverage digital media to deepen relationships with them?”


Filed under: digital, early adopters, Media, Women

Gen X, Gen Y Moms Use Internet Differently

Gen X, Gen Y Moms Use Internet Differently – MarketingVOX

Though both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to a study from The Parenting Group and NewMediaMetrics.

Gen Y moms are much more attached to media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.

In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos

Filed under: digital, Gen Y, Internet, Media, Moms, websites, Women

The kids are taking over virtual worlds

The kids are taking over virtual worlds

Although digital realms haven’t caught on among adults, future is paved with child-centric fare.

Filed under: digital, kids, Virtual Worlds

Marketers’ Top 10 Wish List for Agencies of the Future

Marketers’ Top 10 Wish List for Agencies of the Future – MarketingVOX

Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months

Filed under: digital, Media, social networking, Virtual Worlds

Spendy Co-Eds: Digitally-Engaged, Socially Responsible

Spendy Co-Eds: Digitally-Engaged, Socially Responsible – MarketingVOX

A record-level 13.6 million college students (age 18-30) will soon
arrive on campus and account for a record $237 billion in spending this
year — up 20 percent from ’07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive

Filed under: college students, Consumer, digital, Gen Y, social responsibility, students, Young Adults

Black women embrace tech gadgets

Black women embrace tech gadgets

Five times as many black women — 36%– use cell phones for three or more hours a day compared to other women, according to research by Time Inc.’s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players. The findings defy an image of technology consumers focused on young men, says Carmen Bryant, director of consumer research for the magazine.

Black women use technology to gain control over their lives, but also see it as a way to express style and personality, Bryant says.

The survey found 42% of black women report spending $100 to $499 or more on cell phones compared to 26% of other women. Black women also embrace new mobile technology, with 21% of them using cell phone Web browsers to make purchases compared to 8% of other women.

Bryant says it’s important for electronics marketers to recognize these women as influential consumers. “They tend to be the primary decision makers in households, in part because two thirds of African-American households are led by women,” she says.

Filed under: African American, Consumer, digital, gadgets, Media, Mobile, technology, Women

The Coupon’s New Life Online

Consumed – Silicon Clips – The Coupon’s New Life Online –

Coupon redemption has been falling steadily for more than a decade — until, it turns out, relatively recently. Of course, it’s the sluggish economy that’s inspiring this return to thriftiness — along with a newer digital iteration of coupon culture.

Filed under: Consumer, coupons, CPG, digital, economy, Internet, technology

A Means for Publishers to Put a Newspaper in Your Pocket

A Means for Publishers to Put a Newspaper in Your Pocket –

Verve Wireless believes it can save the dying local newspaper by making it mobile. It offers publishers the technology to create Web sites for cellphones. The company, based in Encinitas, Calif., already provides mobile versions of 4,000 newspapers from 140 publishers, including Freedom Communications, the McClatchy Company and The New York Times Company’s Regional Media Group. The Associated Press, its biggest customer, is betting that Verve has the solution to the nagging problem of dwindling print readership. It led a $3 million round of financing in Verve, a rare investment for the news organization.

Filed under: content, digital, Media, Newspapers

Smartphones Now Ringing for Women

In the last year the number of American women using smartphones more
than doubled to 10.4 million, growing at a faster pace than among men,
according to Nielsen Mobile, which tracks wireless trends.The
trend is mirrored in sales of the iPhone. In October, nearly one out of
four owners of the iPhone was a woman, according to Nielsen. By March
that number rose to one in three.


Smartphones Now Ringing for Women –

If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.

In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models.

Filed under: Consumer, digital, Mobile

Smartphones are heeding the call of consumers

Because of Apple’s iPhone, consumers’ interest in Smartphones has increased.


Smartphones heeding the call of consumers – Digital Home-
At a time when sales of cell phones are slowing in the United States, there’s one kind of mobile device that appears to be defying the trend: smartphones.

Whether you’re an Apple fan or not, there’s no question the company’s iPhone, with a new model to be announced today, has helped contribute to the recent success of smartphones, devices that can handle e-mail and Web surfing, as well as other programs.

Filed under: Consumer, digital, Mobile

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