Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Podcast Popularity Grows

Spurred by iTunes, Podcast Popularity Grows – MarketingVOX

Nearly one-fifth (19 percent) of US internet users say they have downloaded a podcast so they can view it or listen to it later – up from 12 percent in August 2006 and 7 percent in February/April 2006

Filed under: downloads, podcasts

Coming Soon to a Phone Near You

Cellphones are about to get a lot smarter. This article points out some highlights and what to expect in the months ahead. What won’t you be able to do from a cellphone in a few years?!

~A

Coming Soon to a Phone Near You – WSJ.com
Your mobile phone is about to get a lot cooler.

How cool? In the coming months, you’ll be able to dictate text messages and surf the Web just by speaking commands — no tapping or clicking required. If you’re trying to figure out where to go to lunch, you’ll be able to call up a map marked with local eateries your friends and family recommend. And you’ll be able to film movie clips on your cellphone and send them live to somebody else’s gadget.

Filed under: downloads, gadgets, Games, GPS, Mobile, texting

At Starbucks, Songs of Instant Gratification

New technology that allows coffee patrons to download the music playing
in Starbucks stores to their iPhones is just the beginning of a wave of
options for impulse purchases.

With this new technology bringing music as an impulse purchase to the coffee-drinking masses, what kinds of other technology-based impulse purchases are on the horizon? What brands would benefit from having this as an option?

~A

At Starbucks, Songs of Instant Gratification – New York Times
Like that song you hear playing at Starbucks, but just cannot wait until you get to a computer to download the song?

Starting tomorrow at certain Starbucks stores, a person with an iPhone
or iTunes software loaded onto a laptop can download the songs they
hear over the speakers directly onto those devices. The price will be
99 cents a song, a small price, Starbucks says, to satisfy an immediate
urge.

“For the customer it’s an instant gratification,” said Ken
Lombard, president of Starbucks Entertainment. “You’ll hear the song,
be able to identify what it is and download to the device.”

Filed under: Consumer, digital, downloads, entertainment, experiential, gadgets, In Store, living target, Mobile, trends

Now, Bluetooth ads in bars and eateries


The network allows advertisers to invite patrons
to download video content sitting at the bar or a table for drinks or
dinner.

~A


Media Life Magazine – Now, Bluetooth ads in bars and eateries
We’ve seen plenty of Bluetooth campaigns, and they usually involve ads on public phones or bus shelters that send messages to passersby with Bluetooth-enabled devices, offering them downloadable content.

One potential problem with these, however, is they usually target commuters on the go, with less likelihood that the target will download the content.

Filed under: Consumer, digital, downloads, Mobile

Kids Embrace Technology For Its Usefulness

MTV/Microsoft observed kids’ growing number of technology-connected
friendships–all with an eye to observing how those relationships can influence
brands. Kids 8-14 will have an average of 11 online and face-to-face friends–a
number that will quickly rise. Young adults 14-24 have an average of 53 online
and face-to-face friends.

~A

MediaPost Publications – Kids Embrace Technology For Its Usefulness – 07/25/2007
WHILE KIDS AND YOUNG ADULTS may be immersed in digital media, there are limits to what they want to know about the technology, according to new research.

A massive study–jointly produced by MTV Networks and Microsoft Digital Advertising Solutions–surveyed 18,000 kids ages 8-14 in 16 countries, offering a wide range of results on digital entertainment and communications platforms.

Filed under: Consumer, digital, downloads, Gen Y, Internet, kids, Media, podcasts, Teens, Tweens, websites

Video Streamers Skew Younger, Have Higher Incomes, and are Highly Educated

A study recently released shows that the people who are most often watching video on the web are young, educated and have higher incomes than those that don’t view video on the Internet. Its not surprising considering access and availability. Other trands in viewing video on the web includes a male skew.

C.

Video Streamers Skew Younger, Have Higher Incomes, and are Highly Educated

According to recent findings released by Ipsos Insight from MOTION, a study of digital video behaviors, at the end of 2006 58% of Americans age 12 or older, with Internet access, had streamed some form of video content online…100 million Americans, or 44% of the overall US population age 12 or older.

powered by performancing firefox

Filed under: downloads, trends, Video

Wal-Mart to launch video downloads

Will Wal-Mart’s online store hurt iTunes? Wal-Mart will be offering over 3,000 movies and TV shows to download. The retailer accounts for 40% of all U.S. DVD sales.

TV episodes will cost $1.96 the day after they air, and movies will be available the same day they come out on DVD and will cost up to $19.88. Older movies will go for up to $9.88.

What does this mean for iTunes, who has had a tight hold on this market, and what will this mean for movie houses distributing DVDs? Could this drive movie ticket prices even higher?

~A

Wal-Mart to launch video downloads – USATODAY.com
NEW YORK — Hollywood’s love affair with DVDs will face its biggest test beginning Tuesday as Wal-Mart unveils a movie and TV-show download service with participation by all major studios.

The retailer that accounts for 40% of all U.S. DVD sales will offer about 3,000 movies and TV shows to buy and download, including such hits as Disney’s Pirates of the Caribbean: Dead Man’s Chest, Paramount’s Mission: Impossible III, Sony’s The Da Vinci Code and Warner Bros.’ Superman Returns.

Filed under: Consumer, digital, downloads, film, Internet, movies, online retail, shopping, TV, websites

Multiplying the Payoffs From a Super Bowl Spot

Actually, $2.6 million for a 30-second spot during the Super Bowl could be cheap, in the grand scheme of things.

Some argue spending the money for a spot during the game – typically the most-watched program of the year – is economical if it is the beginning of a marketing plan. Additionally, the plan has to be supported by a slew of complementary extentions into new media, including Web sites, video clips, text messaging, blogs and short films.

These extensions are what make the whole thing relevant again.

~A

Multiplying the Payoffs From a Super Bowl Spot – New York Times
HERE is a lesson in new math, Madison Avenue style: The most expensive advertising buy of the year may turn out to be something of a bargain.

That buy is, of course, a television commercial during the Super Bowl,
typically the most-watched program of any year. And while the cost this
year sets a record, at an estimated average of $2.6 million for each
30-second spot, more than two dozen marketers believe it makes sense to
spend that much money despite the many cheaper alternatives.

Filed under: advertising, Branded Entertainment, content, Customization, digital, downloads, Internet, Media, Mobile, sports, TV, Video, viral, Virtual Worlds, VOD, websites, youtube

Apple’s iPhone May Drive Mobile Video, Ads Adoption

The announcement of Apple’s iPhone last week has lots of people excited, including industry experts.

Some industry experts see the iPhone as being the catalyst that brings mobile media usage to new levels, with advertising oppertunities soon to follow. The reason may be as simple as the device’s design – one that gets consumers excited to do more than just talk and text.

~A

Apple’s iPhone May Drive Mobile Video, Ads Adoption
NEW YORK — Besides making technophiles weak in the knees, industry experts say that Apple’s new iPhone device may be the catalyst that propels mobile media usage—particularly Web video—to new levels, with advertising opportunities soon to follow.

Filed under: Consumer, digital, downloads, Internet, Media, Mobile

Sony Is to Offer Video Downloads To Battle iTunes – WSJ.com

New media download services are quickly becoming available – we’ll have to see who will rival iTunes…

Sony Is to Offer Video Downloads To Battle iTunes – WSJ.com
To Battle iTunes
By KATE KELLY, SARAH MCBRIDE and NICK WINGFIELD
December 18, 2006; Page A10

Facing the increasing popularity of Apple Computer Inc.’s iTunes video downloading service, Sony Corp. is soon to introduce its own video-downloading capability, which will enable consumers to purchase movies online and watch them on Sony’s PlayStation Portable, according to people with knowledge of the matter.

Filed under: downloads, entertainment

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