Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Articles of interest for Wednesday, August 26, 2009

From this week’s Harris Poll: Four in Five Americans Made Cuts to Personal Spending Due to Economy

As the economy has suffered over the past year, one area where consumers have been impacted is in their spending. Four in five Americans (79%) say they have made cuts over the past year in their personal spending due to the economy. One-third (32%) have made a lot of cuts while almost half (47%) have made some cuts. Just one in five Americans (21%) have not made any cuts in their personal spending due to the economy.


From the Hartman Group: Spending Once, Giving Twice: A New Twist on an Old Practice

Prepaid gift cards have seemingly become the perfect answer to the age-old question of “what to give” for any occasion. Created as an antidote to what some view as mindless consumption, charity gift cards take the ritual of giving and align it more closely with what is believed to be a more considered decision.


‘Recession Shoppers’ Pursue Value, Not Just Discounts

Researchers have found that as economic duress presses down on wallets, online shoppers increasingly scour the internet for the best value on their purchases, not just low prices, MarketingVOX reports. In essence, “Value is the new black,” proclaims the study by Penn, Schoen & Berland Associates.


U.S. Consumers Feel Loyalty Reward Programs Not Relevant

According to consumer survey research released by Direct Antidote, far too many mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark. Only 32% of U.S. consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy to their personal needs, with 68% giving a score of 7 or below.


From Progressive Grocer: Fewer Consumers Can Afford to Buy Healthy Foods: Survey

According to a recent survey by Chicago-based food industry research firm Technomic, the recession is playing havoc with shoppers’ access to more nutritious foods. The survey found that while over half of consumers are more concerned about what they eat today vs. a year ago, 70 percent said that healthier foods are increasingly difficult to afford, 53 percent said they often buy less healthy foods because they’re cheaper, and 44 percent say their budgets keep them from eating healthier foods.


Filed under: caused based marketing, economy, gift giving

Can Bulgari Sell Glamour While Cutting Costs?

Can Bulgari Sell Glamour While Cutting Costs? –

Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle class. However, demand for luxury goods is expected to drop by 3 to 7 percent next year, according to a recent study by Bain & Company, the first time the sector has recorded an annual sales decrease since Bain began tracking it in the early 1990s.

Filed under: affluent, economy, luxury, shopping

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

In a recent Nielsen research report forecasting the upcoming
holiday season, consumers reported that practical gifts will
dominate shopping lists this year and food items and gift cards to
grocery stores will be big sellers.

Filed under: economy, food, gift giving, shopping

Brown Bagging It Becomes Fashionable

Brown Bagging It Becomes Fashionable

Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last year (38 bagged lunches per capita compared to 35 in 2006).

Nearly 12% of lunchtime opportunities were brought from home as of the year ended February 2008. In contrast, the February  2007 figure was 11.3%. Of those polled, cost-saving was the primary motivation.

Filed under: economy, food, trends, workplace

More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Harris Interactive | The Harris Poll – More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Just under half of Americans (47%) say they will purchase toys as gifts
this holiday season while 41% say they will not. Among households with
children, seven in ten (71%) will purchase toys this holiday season, but one
in five (21%) say they will not;

Filed under: economy, kids, Toys

Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Mintel: Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Despite the poor economy, consumers are indulging in “sin stocks” like chocolate, cigarettes and alcohol, according to Mintel.

Filed under: Beer, beverages, Chocolate, economy, spirits

Banks Have Opportunity In Diehard Home Owner Wannabes

MediaPost Publications – Banks Have Opportunity In Diehard Home Owner Wannabes – 09/15/2008

According to Mintel, Echo Boomers (those agea 13-30), African-American and Hispanic consumers plan to buy a house within the next five years. While only 23% of the general population intends to buy a house in that time frame, 38% of adults 18-24 and 39% of adults 25-34 said they will. Across all age groups, 42% of Asians, 37% of African-Americans and 30% of Hispanics say they will buy a home in the next five years, compared with 20% of whites.

Filed under: African American, economy, Gen Y, Hispanics

Consumers Cut Back On Health, Food–But Not TVs

MediaPost Publications – Consumers Cut Back On Health, Food–But Not TVs – 09/09/2008

Nearly half (44%) of U.S adults report that their diets are becoming less healthy as food prices rise, 52% are buying fewer organic products, and 48% are spending less on health and wellness overall, according to a new study from cultural trend tracking firm Faith Popcorn’s BrainReserve.

Consumer electronics, including flat-screen TVs and video games, seems to be one of the very few category that has benefited as consumers become even more entrenched in cocooning to save money (43% report spending more on their homes, with consumer electronics on the top of the list), Popcorn points out.

Two-thirds (66%) of respondents report cutting back on overall spending, and 84% report making changes such as reducing shopping trips. Fully 90% of women and 79% of men (84% overall) report “buying less stuff,” and 90% report that they are considering opting for a simpler life.

Filed under: Consumer, economy, shopping, trends

The Rich Are Different: They Buy More And Better Stuff

MediaPost Publications – The Rich Are Different: They Buy More And Better Stuff – 09/08/2008

There is a direct relationship between how affluent one is and the amount and quality of goods and services one purchases.

Filed under: affluent, economy, shopping

Study: Shoppers Migrate Down, Down, Down

MediaPost Publications – Study: Shoppers Migrate Down, Down, Down – 09/03/2008

While discounters may be stealing some customers from department stores, for example, they are likely losing others to dollar stores. “As a result of shopper migration, retailers’ customer profiles are shifting,” says TNS Retail Forward’s report.

Filed under: Consumer, economy, shopping


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