Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Video Viewing Surges

Did you watch a video online last month? You’re not alone. US Internet users viewed 11.5 billion online videos in March 2008.

~A

Research Brief » Blog Archive » Online Video Viewing Surges
According to data from the comScore Video Metrix service, U.S. Internet users viewed 11.5 billion online videos during March, 2008, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

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Filed under: Consumer, digital, film, Internet, Video, video search, viral, youtube

Your Chance to Finish a Movie Microsoft Started

Microsoft is sponsoring a movie contest, asking consumers to pick up from where the short they created left off. It is intended to promote the higher-end version of Vista — Windows
Vista Ultimate — among videophiles, early adopters of technology and
filmmakers.

~A

Your Chance to Finish a Movie Microsoft Started – New York Times
CALLING all would-be Judd Apatows, Martin Scorseses and Coen brothers. Your cinematic ambitions may be supported by an unlikely patron, based not in Hollywood but more than a thousand miles to the north in Redmond, Wash.

Filed under: advertising, Consumer, film, Internet

The Supporting Actor Wore Radials

Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise dodge — so to speak — traditional advertising tactics like television commercials.

~A

The Supporting Actor Wore Radials – New York Times
THE stars are coming out in movies scheduled for release later this year: Angelina Jolie in “Wanted,” Harrison Ford in “Indiana Jones and the Kingdom of the Crystal Skull,” Christian Bale as Batman in “The Dark Knight,” the Dodge Caravan in “Soccer Mom.” …

Back up a minute. A minivan among the shimmering, glowing stars in the cinema firmament, to quote Lina Lamont in “Singin’ in the Rain”? Indeed.

Filed under: advertising, Branded Entertainment, Consumer, CPG, film, movies

Weekend Box Office Estimates: Mar 21-23, 2008

Weekend Box Office Estimates: Mar 21-23, 2008
Dr. Seuss’ Horton Hears A Who! (Fox)       $25.1 million  2 wk total $86.5m
Tyler Perry’s Meet the Browns (Lionsgate)  $20.0 million  opening weekend
Shutter (Fox)                                           $10.7 million  opening weekend
Drillbit Taylor (Paramount)                        $10.2 million  opening weekend
10,000 B.C. (Warner Bros.)                       $8.7 million  3 wk total $76.1m
Never Back Down (Summit)                      $4.9 million  2 wk total $16.8m
College Road Trip (Buena Vista)                $4.6 million  3 wk total $32.0m
The Bank Job (Lionsgate)                         $4.1 million  3 wk total $19.4m
Vantage Point (Sony)                               $3.8 million – 5 wk total $65.3m
Under the Same Moon (Weinstein Co.)       $2.6 million  opening weekend
Source:
Box Office Mojo

Filed under: Charts, film, movies

‘Sex and the City’ and Its Lasting Female Appeal

When it comes to products helping to promote the coming film based on
the popular TV series “Sex and the City,” it seems the sky is the limit.

~A

‘Sex and the City’ and Its Lasting Female Appeal – New York Times
WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.

Better make that the Skyy is the limit, as in Skyy vodka, which is
being named the “official spirits sponsor” for the movie. Among the
tie-ins are drinks made with Skyy to be served at Houlihan’s
restaurants and named after characters like Carrie, Samantha and Mr.
Big.

Filed under: advertising, film, Women

Kimberly-Clark Dangles National Publicity In Product Promo

The company is leveraging young people’s desire to see their faces onscreen in
an ambitious campaign for its new DentaBurst Freshening Teeth Cleaners An
integrated campaign launching over Valentine’s Day weekend is aimed at women
ages 19 to 25 who are online and/or going out to the movies

~A

MediaPost Publications – Kimberly-Clark Dangles National Publicity In Product Promo – 02/04/2008
KIMBERLY-CLARK IS LEVERAGING YOUNG PEOPLE’S desire to see their faces onscreen in an ambitious campaign for its new DentaBurst Freshening Teeth Cleaners this month and throughout the spring.

Touted as a way to clean and freshen breath on the go, the cleaners remove plaque from teeth and come in mint and cinnamon flavors. Individually wrapped pieces, smaller than a credit card, are packed 12 to a package. Users wrap them around their forefingers and clean their teeth.

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Filed under: advertising, Consumer, CPG, film, Promotions, trends, websites, Women, Young Adults

ABSOLUT(R) VODKA Teams With Live Earth Film Series to Help Solve the Climate Crisis … One Cocktail, One Person at a Time

ABSOLUT Vodka is launching a marketing campaign called “ABSOLUT Global Cooling.” This is a continuation of the recently introduced “in an ABSOLUT World” campaign. As part of the campaign and sponsorship of the Live Earth Film Series, Absolut will host the ABSOLUT Live Earth Green Screen Longe at the Sundance Film Festival beginning this weekend.
C.

ABSOLUT(R) VODKA Teams With Live Earth Film Series to Help Solve the Climate Crisis … One Cocktail, One Person at a Time

ABSOLUT(R) VODKA and Live Earth are joining forces to leverage the power of film to engage audiences in an effort to solve the climate crisis.

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Filed under: film, Promotions, spirits

Weekend Box Office Estimates

Weekend Box Office Estimates: Jan 4-6, 2008
National Treasure: Book of Secrets           $20.2 million – 3 wk total $171.0m
I am Legend (Warner Bros.)                      $16.3 million – 4 wk total $228.6m
Juno (Fox Searchlight)                             $16.2 million – 5 wk total $52.0m
Alvin & the Chipmunks (Fox)                     $16.0 million – 4 wk total $176.7m
One Missed Call (Warner Bros.)                  $13.5 million – opening weekend
Charlie Wilson’s War (Universal)                 $8.2 million – 3 wk total $52.6m
P.S. I Love You (Warner Bros.)                  $8.0 million – 3 wk total $39.4m
The Water Horse (Sony Revolution)            $6.3 million – 2 wk total $30.9m
Sweeney Todd (Paramount/Dreamworks)     $5.4 million – 3 wk total $38.5m
Atonement (Focus)                                 $5.1 million – 5 wk total $19.2m
Source: Box Office Mojo

Filed under: Charts, film, movies

Viacom Looks for a Web Kick

Paramount’s “Jackass 2.5” is skipping traditional theatrical release in
favor of online distribution, in an experiment that tests consumer
appetite for online movies.

~A

Viacom Looks for a Web Kick – WSJ.com
In an experiment that tests consumer appetite for online movies, Viacom Inc.’s Paramount Pictures movie, “Jackass 2.5,” is skipping traditional theatrical release in favor of online distribution.

The movie, from Paramount and MTV New Media, is the second sequel in a franchise based on the MTV program that features violent, often stomach-churning stunts. On Dec. 19, “Jackass 2.5” will be available exclusively on Blockbuster’s Web site for free streaming, meaning viewers can watch but not keep the movie. Starting Dec. 26, the movie will be available for purchase on DVD at all major DVD retailers, but for rentals the DVD will be available only at Blockbuster.

Filed under: advertising, Consumer, digital, film, Gen Y, Internet, Media, Men, social networking, Teens, trends, Video, websites, Young Adults

Weekend Box Office Estimates Nov. 30 -Dec. 2, 2007

Weekend Box Office Estimates: Nov 30-Dec 2, 2007
Enchanted (Buena Vista)                          $17.0 million – 2 wk total $70.6m
This Christmas (ScreenGems)                    $8.4 million – 2 wk total $36.9m
Beowulf (Paramount)                               $7.9 million – 3 wk total $68.6m
Awake (MGM/W                                      $6.0 million – opening weekend
Hitman (Fox)                                          $5.8 million – 2 wk total $30.2m
Fred Claus (Warner Bros.)                         $5.5 million – 4 wk total $59.8m
August Rush (Warner Bros.)                      $5.2 million – 3 wk total $20.4m
No Country for Old Men (Miramax)              $4.5 million – 4 wk total $23.0m
Bee Movie (Paramount/Dreamworks)           $4.5 million – 5 wk total $117.6m
American Gangster (Universal)                   $4.3 million – 5 wk total $121.7m
Source: Box Office Mojo

Filed under: Charts, film, movies

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