Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

McCormick releases 2009 flavor forecast

McCormick releases 2009 flavor forecast

The 10 flavor pairings highlighted in the 2009 McCormick flavor forecast reflect “an appetite for internationally infused tastes, a desire for all-natural foods and a craving for favorite ingredients re-imagined with contemporary whimsy,” the spice company says. The pairings include cayenne and tart cherry, as well as garam masala and pepitas.


Filed under: flavor, food, trends

Consumers rank raspberries high on shopping list

Raspberries Rank High With Consumers

A recent national survey showed that U.S. consumers are growing fond of raspberries, ranking the berry second in a list of 13 fruits. More than 90% of consumers said they would buy frozen raspberries, and many survey participants have tried the fruit in juices and in juice blends.

Filed under: beverages, Consumer, flavor, food, health

Second-Generation Americans Reshaping U.S. Palate

MediaPost Publications – Second-Generation Americans Reshaping U.S. Palate – 07/16/2008

It’s no secret that ethnic foods–now a $75 billion market–are among the fastest-growing segments in the industry. Increasingly, mainstream Americans are flocking to tastes and products popularized by adventurous minority and ethnic consumers, often second-generation Americans.

Filed under: flavor, food, opinion leaders, trends

Marketers Salivate Over Lickable Ads

While scent technology — such as scratch-and-sniff ads or fragrant ink
— is commonplace in magazines, lickable ads are still in the
experimental stages. Welch’s is experimenting with an ad for its grape juice that features a lickable strip on a print ad.


Marketers Salivate Over Lickable Ads –
Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”

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Filed under: advertising, CPG, experiential, flavor, food, trends

Anheuser to Offer Lime in Bud Light

Anheuser-Busch said it will launch a lime-infused version of Bud Light,
the world’s best-selling beer, as part of an effort to boost lackluster


Anheuser to Offer Lime in Bud Light –
Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company’s lackluster sales.

Anheuser, the largest U.S. brewer by revenue, will begin selling Bud Light Lime nationally in May, seeking to reach light-beer drinkers who prefer sweeter-tasting brews. The beverage is the latest from Anheuser to address U.S. consumers’ growing appetite for drinks with exotic flavors.

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Filed under: Beer, flavor, trends

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