December 8, 2008 • 10:37 am
Harris Interactive | The Harris Poll – More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season
Just under half of Americans (47%) say they will purchase toys as gifts
this holiday season while 41% say they will not. Among households with
children, seven in ten (71%) will purchase toys this holiday season, but one
in five (21%) say they will not;
Filed under: economy, kids, Toys
September 9, 2008 • 11:36 am
The kids are taking over virtual worlds
Although digital realms haven’t caught on among adults, future is paved with child-centric fare.
Filed under: digital, kids, Virtual Worlds
August 19, 2008 • 11:08 am
MediaPost Publications – Up To Age 11, Most Kids Aren’t Heavy Internet Users – 08/12/2008
Relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as
well as tech-oriented entertainment, according to a new Packaged Facts report, “The Kids and Tweens Market in the U.S.”
Filed under: Internet, kids, Media, Teens, Tweens
August 19, 2008 • 11:03 am
MediaPost Publications – Bookbags, Footwear Vulnerable In Back-To-School Cutbacks – 08/18/2008
NPD points out that because most consumers aren’t worried about losing their jobs, consumer spending should hold up. That “most directly reflects the state of the spending psyche of consumers,” it says. “As long as they feel comfortable about their continued employment, they will continue to spend.”
Filed under: Consumer, economy, kids, shopping
MediaPost Publications – Packaged Facts Finds Kids Take Lead On Green Purchases
Half of 6- to-8-year-olds encourage their parents to buy green products–with Hispanic children leading other demographics by a wide
margin. The Hispanic kids’ environmentalism, in turn, may be the reason why the Pacific region–with its large Hispanic population–leads all other areas in numbers of kids pushing their parent to go green.
Filed under: eco-friendly, Hispanics, kids, Tweens
Rooms to Stop the Young From Straying – NYTimes.com
The rec room, once a wood-paneled corner of the basement with a dumpy couch and a TV with rabbit ears, is enjoying a revival in more upscale form. The space that parents cringed at the thought of entering and adolescents couldn’t wait to escape has been reimagined, largely by affluent suburbanites, as a haven of home theaters, stylish furniture, stainless kitchens and spa bathrooms — all deployed as lures to keep teenagers at home.
Filed under: affluent, Customization, entertainment, families, kids, Teens
An unusually large number of classic characters for children are being
freshened up and reintroduced — on store shelves, on the Internet and
on television screens — as their corporate owners try to cater to
parents’ nostalgia and children’s YouTube-era sensibilities.
Fictional Stars Get a 21st Century Facelift – NYTimes.com
LOS ANGELES — Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers.
Filed under: Consumer, Gen Y, kids, Toys