Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Harris Interactive | The Harris Poll – More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Just under half of Americans (47%) say they will purchase toys as gifts
this holiday season while 41% say they will not. Among households with
children, seven in ten (71%) will purchase toys this holiday season, but one
in five (21%) say they will not;


Filed under: economy, kids, Toys

Kimberly-Clark Reaches Out to Moms

Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice).

Dubbed “De mama a mama” (“Mom to mom”), the program aims to generate parenting tips, traditions and advice from Hispanic mothers that will be shared and passed along to new and expectant Latina mothers via a book of culturally focused parenting advice.

Moms with sage advice to bestow on moms-to-be can share their road-tested tips for good parenting at and and view thoughts from fellow contributors.

Filed under: families, Hispanics, kids, Moms, social networking

Twitter From the Cradle

It’s Social Networking for Babies – Twitter From the Cradle –

Call it convenient. Call it baby overshare. But a host of new sites, including Totspot, Odadeo, Lil’Grams and Kidmondo, now offer parents a chance to forgo the e-mail blasts of, say, their newborn’s first trip home and instead invite friends and family to join and contribute to a network geared to connecting them to the baby in their lives.

Filed under: families, kids, social networking, Twitter

The kids are taking over virtual worlds

The kids are taking over virtual worlds

Although digital realms haven’t caught on among adults, future is paved with child-centric fare.

Filed under: digital, kids, Virtual Worlds

Up To Age 11, Most Kids Aren’t Heavy Internet Users

MediaPost Publications – Up To Age 11, Most Kids Aren’t Heavy Internet Users – 08/12/2008

Relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as
well as tech-oriented entertainment, according to a new Packaged Facts report, “The Kids and Tweens Market in the U.S.”

Filed under: Internet, kids, Media, Teens, Tweens

Bookbags, Footwear Vulnerable In Back-To-School Cutbacks

MediaPost Publications – Bookbags, Footwear Vulnerable In Back-To-School Cutbacks – 08/18/2008

NPD points out that because most consumers aren’t worried about losing their jobs, consumer spending should hold up. That “most directly reflects the state of the spending psyche of consumers,” it says. “As long as they feel comfortable about their continued employment, they will continue to spend.”

Filed under: Consumer, economy, kids, shopping

Packaged Facts Finds Kids Take Lead On Green Purchases

MediaPost Publications – Packaged Facts Finds Kids Take Lead On Green Purchases
Half of 6- to-8-year-olds encourage their parents to buy green products–with Hispanic children leading other demographics by a wide
margin. The Hispanic kids’ environmentalism, in turn, may be the reason why the Pacific region–with its large Hispanic population–leads all other areas in numbers of kids pushing their parent to go green.

Filed under: eco-friendly, Hispanics, kids, Tweens

Teens’ Online Behavior

Ypulse Research » Blog Archive » Teen Topix Teens & Internet, Spring 2008 | OTX and Intelligence Group

New Research from OTX and Intelligence Group Looks at Teens’ Online Behavior.

Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns

New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.

Filed under: Gen Y, IM, kids, music, online retail, shopping, social networking, Teens

Rooms to Stop the Young From Straying –

Rooms to Stop the Young From Straying –

The rec room, once a wood-paneled corner of the basement with a dumpy couch and a TV with rabbit ears, is enjoying a revival in more upscale form. The space that parents cringed at the thought of entering and adolescents couldn’t wait to escape has been reimagined, largely by affluent suburbanites, as a haven of home theaters, stylish furniture, stainless kitchens and spa bathrooms — all deployed as lures to keep teenagers at home.

Filed under: affluent, Customization, entertainment, families, kids, Teens

Beloved Characters as Reimagined for the 21st Century

An unusually large number of classic characters for children are being
freshened up and reintroduced — on store shelves, on the Internet and
on television screens — as their corporate owners try to cater to
parents’ nostalgia and children’s YouTube-era sensibilities.


Fictional Stars Get a 21st Century Facelift –
LOS ANGELES — Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers.

Filed under: Consumer, Gen Y, kids, Toys

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