Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends

Harris Interactive | News Room – Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends

New online study also shows gay and lesbian adults are also more likely to upgrade to the latest model

According to a new national survey conducted online by Harris Interactive®, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).

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