Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Stick to One Medium at Home

MRI: Consumers Stick to One Medium at Home

According to Mediamark Research & Intelligence data, more than half of people’s time spent consuming media at home is often done exclusively with one medium.

Among all adults, 55 percent of their at-home newspaper reading occurs without involvement with other media. With magazine reading, 53.6 percent is exclusive. For the Internet, the figure is 53.8 percent, and for TV and radio, the percentages are 49.4 and 28.3, respectively.

Advertisements

Filed under: Internet, magazines, Media, Newspapers, radio, TV

The Rich Still Read — at Expense of Other Media

The Rich Still Read — at Expense of Other Media – MarketingVOX

The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.

Filed under: affluent, magazines, Media, Newspapers, print, radio, TV

Take a Picture of an Ad, Earn a Reward

The magazines Rolling Stone and Men’s Health are testing programs in
which readers can take cameraphone pictures of icons on ads to receive
more information or an offer from the advertiser.

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Take a Picture of an Ad, Earn a Reward – New York Times
Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills.

Rolling Stone and Men’s Health are both testing programs in which
readers can take cameraphone pictures of icons on ads, then send them
to a certain number. In exchange, they’ll receive more information or
an offer from the advertiser.

Filed under: advertising, Consumer, digital, magazines, Media, Mobile

How to market to the modern mom

According to a recent survey of 3,500 U.S. mothers by BSM Media, 65% feel that
they are “under-served” by advertisers either because the executions don’t
resonate with them or the ads do not address them. By some estimates, moms spend
$2.1 trillion a year–about 15% of the entire U.S. economy.

Magazines
tend to be more effective at catching a mom’s eye than newspapers. Moms read an
average of 4.1 magazines a month, according to BSM. Radio works, too, because
moms spend a lot of time in the car. Moms are also increasingly online–71% use
the Internet to research purchases–and how-to videos hit home.

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How to market to the modern mom – Forbes.com- msnbc.com
Marketers know that mothers make most household purchasing decisions. By some estimates, moms in the U.S. spend $2.1 trillion a year — about 15 percent of the country’s entire economy.

What marketers may not know, however, is that this segment is still ripe for the picking.

Filed under: advertising, Consumer, digital, families, Internet, magazines

‘Old Media’ Still Resonate, Survey Says

There is hope yet for the printed page. Nearly three-quarters of consumers
across all generations say they enjoy magazines, even though they can read the
same thing online, according to a study released last week by Deloitte &
Touche’s Technology, Media and Telecommunications practice.

Drawn from a
Harrison Group survey of 2,200 consumers 13 to 75 years old, the top-line
findings of the “State of the Media Democracy” offered hope for traditional
media and yielded some fresh insights into new-media trends.

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‘Old Media’ Still Resonate, Survey Says
LOS ANGELES How do different generations use media? That was the question of a study released last week by Deloitte & Touche’s Technology, Media and Telecommunica-
tions practice.

Drawn from a Harrison Group survey of 2,200 consumers 13 to 75 years old, the topline findings of the “State of the Media Democracy” offered hope for traditional media and yielded some fresh insights into new-media trends, according to Ed Moran, director of product innovation in Deloite’s New York office.

Filed under: advertising, Consumer, magazines, TV

Grade-School Girls, Grown-Up Gossip

What happens when grade school girls’ weekly reader is People?

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Grade-School Girls, Grown-Up Gossip – New York Times
WHEN Britney Spears shaved off her signature blond locks, Alexis Gursky, 9, found herself wondering not why Ms. Spears picked up a razor in the first place, but why she did not do more with the hair she shaved off.

“I just thought it was a little weird to just do it and not to give
it to people who have cancer,” said Alexis, a third grader in Manhattan.

And while scores of people were petitioning Gov. Arnold Schwarzenegger of California to keep Paris Hilton from having to report to jail on June 5, Jessie Urvater, 8, could not muster any sympathy.

Filed under: Consumer, content, entertainment, Gen Y, kids, magazines, Media, Teens, Tweens

OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche

With a faithful audience in the millions, these magazines for the early
teenage years are in overdrive, bolstered by last year’s enthusiasm for
new stars from the Disney Channel’s hit “High School Musical,” some tween magazines say they have seen circulation rise by as much as
25 percent on the strength of “High School Musical,” and another
increase in demand is coming soon.

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OMG! Cute Boys, Kissing Tips and Lots of Pics, as Magazines Find a Niche – New York Times
Above the neon-orange lettering that promotes the issue’s “love blogs” and other content, Zac, Corbin and Miley smile winningly on the cover for the May/June issue of J-14.

No need for the preteen magazine to spell out that they are Zac Efron,
Corbin Bleu and Miley Cyrus because its devoted readership already
knows this from watching the Disney Channel. Disney
and Nickelodeon have been pumping out youthful stars whose careers,
outfits and “faves” are dissected by every issue of J-14 and its
brethren, which include Twist, M, Tiger Beat, Bop and Popstar.

Filed under: Consumer, Gen Y, kids, magazines, Media, Teens, Tweens

Research Reveals Young Adults Read More Magazines, Not Less

A study from McPhetes & Co reveals that young adults are reading more consumer magazines than their older counterparts. This is interesting research considering the number of magazines that have shut down over the past year due to decreased readership, as well as the obvious online presence of the publications in an attempt to remain relevant.

C.

Research Reveals Young Adults Read More Magazines, Not Less – 05/18/2007

AT A TIME WHEN MANY assume that younger, tech-savvy people are turning their backs on print media, a highly regarded researcher has come up with evidence that young adults actually read more consumer magazines than older folks. The discovery is the result of new methodological research developed by McPheters & Co. to identify better ways of collecting information on the household incomes of magazine readers. “While analyzing data from the new test, it became apparent that younger readers reported reading more magazines than older readers,” the company said.

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Filed under: magazines, Young Adults

NG Traveler Adds New Sections

National Geographic is adding content to target the “green” and adventure seeking traveler…

C.

NG Traveler Adds New Sections
Lucia Moses

FEBRUARY 22, 2007 –

Five years ago, the editors at National Geographic Traveler realized that sustainable or “green” travel and the desire for rich, authentic cultural experiences would be key to the way people vacation in the future.

Filed under: Internet, magazines, travel

Clinique Launching Moisturizers With Antioxidants

 Clinique will be launching a moisturizer with anitoxidants, one of the buzzwords o 2007.

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MediaPost Publications – Clinique Launching Moisturizers With Antioxidants – 02/23/2007
CONTINUING TO FOCUS ON MORE advanced skin care products, Estee Lauder’s Clinique brand next month launches a new line of moisturizers containing antioxidants.

Marketing plans include sampling, a print campaign starting in April beauty and fashion magazines, and online and out of home ads. Clinique advertising is handled in-house. Last year, according to Nielsen Monitor-Plus, the company spent $3.5 million on advertising for its moisturizers from January to November.

Filed under: Consumer, CPG, Internet, magazines, Media, OOH, print, sampling, trends, Women

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