Sunglasses are the latest item to join handbags and shoes as status symbols.
MediaPost Publications – Sunglasses Are The New Handbags; Bags Are The New Shoes – 07/02/2007
COLE HAAN IS THE LATEST retailer to jump into the luxury sunglasses market, announcing that it would unveil a line of shades priced between $125 and $500. And Tiffany has announced that its first-ever line of sunglasses (in partnership with Luxxotica) will be available early 2008. Coach, of course, already has a well-established line.
“Eyewear is an essential luxury accessory for our consumer,” says James Seuss, Cole Haan’s CEO. “This category is a natural extension for the brand, with our heritage in footwear and accessories. It allows us to further our image as a lifestyle brand.”