December 8, 2008 • 4:55 pm 0
“We sought to answer the burning questions keeping brand managers and advertisers up at night: How are women in the digital age different from women of past generations?” said Beth Uyenco, global research director of Microsoft’s advertiser and publisher solutions. “How can brands leverage digital media to deepen relationships with them?”
Filed under: digital, early adopters, Media, Women
September 17, 2008 • 2:17 pm 0
MRI: Consumers Stick to One Medium at Home
According to Mediamark Research & Intelligence data, more than half of people’s time spent consuming media at home is often done exclusively with one medium.
Among all adults, 55 percent of their at-home newspaper reading occurs without involvement with other media. With magazine reading, 53.6 percent is exclusive. For the Internet, the figure is 53.8 percent, and for TV and radio, the percentages are 49.4 and 28.3, respectively.
Filed under: Internet, magazines, Media, Newspapers, radio, TV
September 17, 2008 • 2:08 pm 0
Gen X, Gen Y Moms Use Internet Differently – MarketingVOX
Though both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to a study from The Parenting Group and NewMediaMetrics.
Gen Y moms are much more attached to media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.
In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos
Filed under: digital, Gen Y, Internet, Media, Moms, websites, Women
September 9, 2008 • 11:32 am 0
Marketers’ Top 10 Wish List for Agencies of the Future – MarketingVOX
Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months
Filed under: digital, Media, social networking, Virtual Worlds
September 3, 2008 • 11:41 am 0
The Rich Still Read — at Expense of Other Media – MarketingVOX
The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.
Filed under: affluent, magazines, Media, Newspapers, print, radio, TV
August 20, 2008 • 6:12 pm 0
Advertising – Woman to Woman, Online – NYTimes.com
Media companies and advertisers are flocking to grab the attention of Web-browsing women, whose purchasing power for the home makes them a highly sought-after demographic segment. The number of visitors to “Mommy blogs” and other sites that tend to attract a predominantly female readership has nearly doubled since July 2006, according to comScore data.
August 20, 2008 • 6:07 pm 0
The Associated Press: TV remains top source of news even as online grows
A survey of the news consumption habits of Americans by the Pew Research Center found that 46% of those surveyed have a “heavy reliance” on TV news. About 13% of those surveyed claimed a similar reliance on online news. The report breaks down media preference by income, median age and education level. According to the report, about a third of the under-25 crowd reads or views no news on an ordinary day, up from 25% a decade ago.
August 19, 2008 • 11:08 am 0
MediaPost Publications – Up To Age 11, Most Kids Aren’t Heavy Internet Users – 08/12/2008
Relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as
well as tech-oriented entertainment, according to a new Packaged Facts report, “The Kids and Tweens Market in the U.S.”
August 1, 2008 • 9:28 am 0
Advertising – Summer Silliness Brings a Pizza Field and a Giant Oreo – NYTimes.com
OUTDOOR advertising is a growing category — not just billboards, but increasingly, weird publicity stunts that often go awry.
“Advertisers are being pushed to creative extremes, partly because
it’s just so difficult to get consumers’ attention these days,” said
Pete Blackshaw, executive vice president of Nielsen Online Digital
Strategic Services, which advises clients on managing their online
reputations. “It may just be a flash of brilliance that everyone pays
attention to, and it gets that huge return, but it’s very difficult to
replicate on a regular basis.”Advertisers spent $7.3 billion on
outdoor ads last year, a rise of 7 percent from 2006, according to the
Outdoor Advertising Association of America. About 16 percent of that
fell in the “alternative” category, which covers ads that were not on
billboards, bus shelters or the like.
Filed under: advertising, entertainment, experiential, interactive, Media, OOH, Promotions
July 31, 2008 • 11:01 am 0
Study: Skinny Women Better for Bottom Line – Advertising Age – News
Women who view ads featuring thin models are likely to come away with both a positive impression of the product being marketed and negative feelings about themselves, according to a study of 194 college-aged women. “The really interesting result we’re seeing across multiple studies is that these thin models make women feel bad, but they like it,” said a Villanova business professor.
Filed under: advertising, college students, health, Media, Women
