Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Man of the House

The Man of the House

More men than ever are cooking, cleaning and caring for kids — so why aren’t household brands targeting them?

Filed under: Men

The Man of the House

The Man of the House

More men than ever are cooking, cleaning and caring for kids — so why aren’t household brands targeting them?

Filed under: Men

What Dads Want For Father’s Day: Tools, TVs And … Cheese

It goes without saying that both Home Depot and Lowe’s, already
positioned as Dad’s dream emporiums, are offering plenty of promotions, both
online and in stores. And in the hardware department, Sears’ Craftsman has also
outdone itself. –

~A

MediaPost Publications – What Dads Want For Father’s Day: Tools, TVs And … Cheese – 06/12/2008
While Father’s Day is never quite the blessing to retailers that Mother’s Day is–with consumers spending about $9.6 billion on dad versus $15.8 billion on mom—stores are being extra clever this year in their attempts to woo gift buyers.

Filed under: advertising, Consumer, holidays, Men

Taco Bell’s new menu goes for a cheap fill

Taco Bell is unveiling a 2008 product game plan today that could nudge folks to forget the past and instead drive into Taco Bell in droves: cheap eats. The image-challenged chain–which has slowly but methodically regained its footing following an E. coli outbreak in late 2006 and a rat infestation at a New York City unit in 2007–will roll out a “Why Pay More?” value menu with 10 products. Four of them are new–priced at 79, 89 and 99 cents.


Taco Bell’s new menu goes for a cheap fill – USATODAY.com
Taco Bell may be emerging from taco hell.

It hasn’t been easy. There was the E. coli outbreak in late 2006 that sickened 70 and closed dozens of restaurants. Then, the rat infestation at a New York City unit in 2007 that became an Internet must-see.

Filed under: Consumer, economy, food, Gen Y, Men, Young Adults

Cerveza Tecate Boosts Presence In Boxing Arena

With the booming interest in the fight game
among Hispanic consumers, and with the first Mexican-American-run fight
promotion company founded by a star who transcends the sport, at least
one brand–Cerveza Tecate, imported by Heineken USA–is boosting its
presence in boxing.


~A

MediaPost Publications – Cerveza Tecate Boosts Presence In Boxing Arena – 04/29/2008
Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.

Filed under: advertising, Beer, Consumer, Hispanics, Men, Promotions

Mag Bag: ‘Men’s Health’ Intros Mobile Interactive Print Ads

We’ve been hearing a lot about mobile ready images in recent months – but it has yet to catch the kind of popularity marketers are looking for. In an effort to be the first to do it right – Men’s Health magazine will be introducing mobile-readable advertising. Basically, consumers take a picture of the ad and send it to the SMS code. Then the consumer will get an SMS message with more info and possibly even a promotional offer.
C.

Mag Bag: ‘Men’s Health’ Intros Mobile Interactive Print Ads – 04/25/2008

Men’s Health will feature the first mobile-readable ads in its July-August summer issue, scheduled to hit newsstands June 24. The ads will also include SMS short codes for readers whose mobile devices don’t have cameras. In addition to offering readers product samples, discounts, sweepstakes and free photo and video content, the program also allows advertisers to measure ROI with direct-response style metrics.

Powered by ScribeFire.

Filed under: advertising, Consumer, Men, Mobile, Promotions

Men arm themselves with anti-aging weapons

Aging boomer males under pressure in a tightening job market are turning to
anti-aging lotions, potions and serums to look younger. Crease-fighters now
account for 20% of the estimated $46 million in male skin care sales-up from
nearly zero a few years ago.

Both high-end and mass-market personal care
companies are pumping out new products. Last year, there were 53 new anti-aging
skin care products for men, according to Datamonitor’s Productscan Online. That
was four times the launches in 2005.

~A

Men arm themselves with anti-aging weapons – USATODAY.com
In the drive to look youthful — “distinguished” is out — guys are slathering on anti-aging lotions, potions and serums.

Prior to 2005, facial anti-agers aimed at men weren’t even a blip on the male skin care scene, according to tracker Mintel. But by 2007, crease-fighters accounted for 20% of the estimated $46 million in male skin care sales

Filed under: Baby Boomers, Consumer, Men, trends

Hoping To Get Its Hanes On Them, Brand Does Online Duty

Hanes is taking to the web to find its target consumer – young men.

MediaPost Publications – Hoping To Get Its Hanes On Them, Brand Does Online Duty – 04/03/2008
GENTLEMEN MAY HAVE PREFERRED HANES back in the Seventies, but today’s young men prefer anything that’s online–so the iconic brand is spending a lot more time bouncing around the Internet, particularly in places where there is men’s lifestyle content to be found.

That means games and movies, videos and music about women and cars, risk and adventure. Over the last 18 months, Winston-Salem, N.C.-based Hanes has integrated its marketing, says Hilton Graham, senior brand manager on the Hanes brand, looking for entry to places where young men go to explore.

Filed under: advertising, Consumer, Men, websites

Women shop for price; men shop for convenience

A recent study says that female grocery shoppers are more concerned with price, while male grocery shoppers are more concerned with convenience.

Specifically, 48% of women ages
35 to 49 who do more than 60% of the grocery shopping primarily value
such price-related offerings, with 47% of such female shoppers 50 and
older and 46% of women between 18 and 34 placing the same emphasis on
price and value.

~A


Food Business News
BALTIMORE — Female grocery shoppers place the most emphasis on price-related offerings such as lowest everyday prices, best advertised specials and store coupons when deciding which store to go to. In contrast, male shoppers let convenience direct their grocery-shopping decisions, according to “Consumer Focus 2008: Grocery” a study by Vertis Communications.

Filed under: food, Men, shopping, Women

Burger King Whopper To Be Feted

Burger King plans to build Whopper Bars in places like casinos, airports and other venues with limited space.

The menu and size of the Whopper Bars will be smaller than a typical
Burger King, but they will sell Whoppers not typically available at all
times in the chain’s traditional restaurants. Executives say they
haven’t finalized the menu, though it could include as many as 10 types
of Whoppers, such as the Western Whopper, the Texas Double Whopper and
the Angry Whopper, a version topped with spicy onions. One menu sketch
has a section called “Pimp Your Whopper,” where patrons can chose from
additional toppings like jalapeno peppers, bacon and barbecue sauce.

~A

Burger King Whopper To Be Feted – WSJ.com
MIAMI — Burger King Holdings Inc. plans to start building a new version of its restaurants this year called the Whopper Bar that will sell a wider variety of its signature hamburger in a hipper setting.

The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain’s traditional restaurants. Executives say they haven’t finalized the menu, though it could include as many as 10 types of Whoppers, such as the Western Whopper, the Texas Double Whopper and the Angry Whopper, a version topped with spicy onions. One menu sketch has a section called “Pimp Your Whopper,” where patrons can chose from additional toppings like jalapeno peppers, bacon and barbecue sauce.

Filed under: Consumer, Customization, food, Men, Young Adults

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