Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Black women embrace tech gadgets

Black women embrace tech gadgets

Five times as many black women — 36%– use cell phones for three or more hours a day compared to other women, according to research by Time Inc.’s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players. The findings defy an image of technology consumers focused on young men, says Carmen Bryant, director of consumer research for the magazine.

Black women use technology to gain control over their lives, but also see it as a way to express style and personality, Bryant says.

The survey found 42% of black women report spending $100 to $499 or more on cell phones compared to 26% of other women. Black women also embrace new mobile technology, with 21% of them using cell phone Web browsers to make purchases compared to 8% of other women.

Bryant says it’s important for electronics marketers to recognize these women as influential consumers. “They tend to be the primary decision makers in households, in part because two thirds of African-American households are led by women,” she says.

Filed under: African American, Consumer, digital, gadgets, Media, Mobile, technology, Women

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to – MarketingVOX

Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message — compared with 41 percent who’ve responded to a survey and 30 percent to email offers — according to the Direct Marketing Association (DMA), writes MarketingCharts.

Filed under: Mobile, texting

Smartphones Now Ringing for Women

In the last year the number of American women using smartphones more
than doubled to 10.4 million, growing at a faster pace than among men,
according to Nielsen Mobile, which tracks wireless trends.The
trend is mirrored in sales of the iPhone. In October, nearly one out of
four owners of the iPhone was a woman, according to Nielsen. By March
that number rose to one in three.

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Smartphones Now Ringing for Women – NYTimes.com

If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.

In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models.

Filed under: Consumer, digital, Mobile

Smartphones are heeding the call of consumers

Because of Apple’s iPhone, consumers’ interest in Smartphones has increased.

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Smartphones heeding the call of consumers – Digital Home- msnbc.com
At a time when sales of cell phones are slowing in the United States, there’s one kind of mobile device that appears to be defying the trend: smartphones.

Whether you’re an Apple fan or not, there’s no question the company’s iPhone, with a new model to be announced today, has helped contribute to the recent success of smartphones, devices that can handle e-mail and Web surfing, as well as other programs.

Filed under: Consumer, digital, Mobile

Advertisers to Consumers: We’ll Text You

A growing number of companies are using cellphone text messages to lend
more interactivity to their ads. Silicon Valley start-up 4INFO plans to
announce a new trial partnership with Yahoo to provide
content-publishing technology.

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Advertisers to Consumers: We’ll Text You – WSJ.com
Analysts like to make bold predictions about the growth of mobile advertising. Most have overshot reality.

But at least one slice of the business appears to be catching on, according to marketers: ads sent via text message. A growing number of companies are using cellphone text messages to lend more interactivity to their ads. For instance, Coors Brewing’s Coors Light beer recently added a text-message component to its traditional sponsorship of the NFL Draft. Football fans opted to receive draft alerts, and each message contained a squib about Coors Light.

Filed under: advertising, Consumer, digital, Mobile, texting

Consumers Love Using Cell Phone; It’s The Buying Part That Hurts

It’s not a surprise that people love their cell phones. But anyone who has ever bought a cell phone may agree that although the task is pretty straight forward, it is more often than not a trying one, according to a recent survey.

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MediaPost Publications – Consumers Love Using Cell Phone; It’s The Buying Part That Hurts – 05/12/2008
America’s love affair with the automobile has been matched by its love affair with the cell phone. People seem very happy to be using them, and often wonder how they lived without them.


But, the actual process of buying
a cell phone and dealing with sales reps–well, that appears to be
another story. According to the “2008 Wireless Retail Sales
Satisfaction Study” conducted by J.D. Power and Associates, overall
customer satisfaction with the wireless retail sales experience has
steadily decreased since 2006–driven in large part by dissatisfaction
with the quality and accuracy of product information and promotional
incentives.

Filed under: Consumer, Mobile

Take a Picture of an Ad, Earn a Reward

The magazines Rolling Stone and Men’s Health are testing programs in
which readers can take cameraphone pictures of icons on ads to receive
more information or an offer from the advertiser.

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Take a Picture of an Ad, Earn a Reward – New York Times
Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills.

Rolling Stone and Men’s Health are both testing programs in which
readers can take cameraphone pictures of icons on ads, then send them
to a certain number. In exchange, they’ll receive more information or
an offer from the advertiser.

Filed under: advertising, Consumer, digital, magazines, Media, Mobile

AT&T Goes After Digital Music Lovers Where They Live–Online

AT&T is going after digital music lovers online. This year AT&T is highlighting Coachella, Valley Music & Arts Festival and the New Orleans Jazz & Heritage Festival. The idea is to attract consumers who listen to digital music and do the majority of their searching for entertainment online.

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MediaPost Publications – AT&T Goes After Digital Music Lovers Where They Live–Online – 04/28/2008
AT&T has turned toward search advertising and marketing to connect consumers who love digital music to a series of blue room web casts planned this year. The carrier has offered live and recorded concerts through the Web site for three years, but now plans to set up efforts to connect with digital music lovers where they live, online.

Filed under: advertising, Consumer, digital, Internet, Mobile, mp3s

Mag Bag: ‘Men’s Health’ Intros Mobile Interactive Print Ads

We’ve been hearing a lot about mobile ready images in recent months – but it has yet to catch the kind of popularity marketers are looking for. In an effort to be the first to do it right – Men’s Health magazine will be introducing mobile-readable advertising. Basically, consumers take a picture of the ad and send it to the SMS code. Then the consumer will get an SMS message with more info and possibly even a promotional offer.
C.

Mag Bag: ‘Men’s Health’ Intros Mobile Interactive Print Ads – 04/25/2008

Men’s Health will feature the first mobile-readable ads in its July-August summer issue, scheduled to hit newsstands June 24. The ads will also include SMS short codes for readers whose mobile devices don’t have cameras. In addition to offering readers product samples, discounts, sweepstakes and free photo and video content, the program also allows advertisers to measure ROI with direct-response style metrics.

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Filed under: advertising, Consumer, Men, Mobile, Promotions

A LOL matter? Teens slip texting talk into assignments

A LOL matter? Teens slip texting talk into assignments – USATODAY.com

It’s nothing to LOL about: Despite best efforts to keep school writing assignments formal, two-thirds of teens admit in a survey that emoticons and other informal styles have crept in.

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Filed under: Mobile, Teens, Tweens

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