September 17, 2008 • 2:08 pm
Gen X, Gen Y Moms Use Internet Differently – MarketingVOX
Though both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to a study from The Parenting Group and NewMediaMetrics.
Gen Y moms are much more attached to media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.
In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos
Filed under: digital, Gen Y, Internet, Media, Moms, websites, Women
August 20, 2008 • 6:12 pm
Advertising – Woman to Woman, Online – NYTimes.com
Media companies and advertisers are flocking to grab the attention of Web-browsing women, whose purchasing power for the home makes them a highly sought-after demographic segment. The number of visitors to “Mommy blogs” and other sites that tend to attract a predominantly female readership has nearly doubled since July 2006, according to comScore data.
Filed under: Media, Moms, Women
August 19, 2008 • 4:54 pm
Moms Predict Increase in Back-to-School Spending – MarketingVOX
Back-to-school spend in ’08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels — $484, compared with $449 in 2007 — according to (PDF) a national study of US mothers by the Marketing to Moms Coalition
Filed under: economy, Moms, shopping
Blogging’s Glass Ceiling – NYTimes.com
Last weekend, about a thousand bloggers, almost all without the Y chromosome, attended the annual BlogHer conference, which began in 2005 to help female bloggers gain exposure. It has since evolved into a corporate-sponsored Oprah-inflected version of a ’60s consciousness-raising group.
Filed under: Blogroll, content, Media, Moms, Women
The Corn Refiners
Association is trying to rehabilitate the reputation of high-fructose corn
syrup with a big ad and public-relations campaign to convince consumers that
HFCS isn’t the evil it has been made out to be. The group is running full-page
ads in more than a dozen major newspapers around the country today saying its
product is no worse for you than sugar.
High Fructose Corn Syrup Mixes It Up – WSJ.com
The high-fructose corn-syrup business is fighting back.
In recent years, there have been a series of research papers and studies linking HFCS to the rise in obesity in the U.S. While sugar has to some degree also been blamed for America’s growing weight problems, HFCS, because it is manufactured, has come under greater criticism by consumers and some health professionals.
Filed under: advertising, Consumer, families, health, Internet, Moms
The report, “Kids’ Share of
Wallet,” by The NPD Group, looks at how and where mothers spend theor
discretionary income on their children and gives manufacturers and retailers of
kids’ products an inside look at those factors and how much kids influence what
Apparel, Entertainment Top Mom’s Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel. But nearly half (48%) of every dollar is used on entertainment items, including toys and board games, leisure activities, books, music movies videos games, electronics and concerts, according to a recent report.
Filed under: clothing, Consumer, families, fashion, Games, Moms, Women
An annual report issued by Salary.com shows that a stay-at-home mom’s pay would be $117,000 a year if she were compensated monetarily for her work.
A Mother’s Pay? $117,000 – WSJ.com
If a stay-at-home mom could be financially compensated, she would bring home nearly $117,000 a year.
Filed under: families, Moms
A recent survey finds, not surprisingly, that women and their families are experiencing tremdndous financial woes ranging from credit card debt to healthcare.
What Issues Matter Most to Women – Growing Financial Pressures on Family Life
Women and their families are experiencing tremendous financial woes – on issues ranging from housing to credit card debt to healthcare – and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey.
Filed under: Consumer, economy, Moms, Women
One exception to the new conservatism is jewelry. While the NRF poll
found that fewer shoppers overall will buy mama some bling (29.7% versus 32.8%
last year), they’ll spend much more when they do. Overall, these shoppers
expect to spend $2.7 billion, compared to $2.1 billion last year.
MediaPost Publications – Shoppers Plan To Cut Back On Mom’s Big Day – 04/23/2008
Looks like that Mother’s Day bouquet may be a little less lavish this year. A new survey from the National Retail Federation (NRF) finds that consumers, while still planning on buying gifts for Mom, will tone it down a little. Consumers say they plan to spend an average of $138.63 this year, down 51 cents from last year. Total consumer spending is expected to reach $15.8 billion.
Filed under: Consumer, economy, gift giving, Moms