Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Supporting Actor Wore Radials

Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise dodge — so to speak — traditional advertising tactics like television commercials.

~A

The Supporting Actor Wore Radials – New York Times
THE stars are coming out in movies scheduled for release later this year: Angelina Jolie in “Wanted,” Harrison Ford in “Indiana Jones and the Kingdom of the Crystal Skull,” Christian Bale as Batman in “The Dark Knight,” the Dodge Caravan in “Soccer Mom.” …

Back up a minute. A minivan among the shimmering, glowing stars in the cinema firmament, to quote Lina Lamont in “Singin’ in the Rain”? Indeed.

Filed under: advertising, Branded Entertainment, Consumer, CPG, film, movies

Weekend Box Office Estimates: Mar 21-23, 2008

Weekend Box Office Estimates: Mar 21-23, 2008
Dr. Seuss’ Horton Hears A Who! (Fox)       $25.1 million  2 wk total $86.5m
Tyler Perry’s Meet the Browns (Lionsgate)  $20.0 million  opening weekend
Shutter (Fox)                                           $10.7 million  opening weekend
Drillbit Taylor (Paramount)                        $10.2 million  opening weekend
10,000 B.C. (Warner Bros.)                       $8.7 million  3 wk total $76.1m
Never Back Down (Summit)                      $4.9 million  2 wk total $16.8m
College Road Trip (Buena Vista)                $4.6 million  3 wk total $32.0m
The Bank Job (Lionsgate)                         $4.1 million  3 wk total $19.4m
Vantage Point (Sony)                               $3.8 million – 5 wk total $65.3m
Under the Same Moon (Weinstein Co.)       $2.6 million  opening weekend
Source:
Box Office Mojo

Filed under: Charts, film, movies

Will Ferrell smells good to Old Spice

Will Ferrell, one of the most tireless–some would say shameless–promoters on Hollywood’s A-list, stars in a series of jocular TV spots pitching Procter & Gamble’s newest addition to the Old Spice product line, Pro Strength antiperspirant. The spots help raise the profile of Farrell’s R-rated “Semi-Pro,” while reaching the young male consumers P&G covets.

The actor ad-libbed much of the material in the eight ads during a daylong shoot, signing off with such politically incorrect tag lines as “Don’t smell like a turtle cage” and “The finest street-legal antiperspirant you can get outside of Mexico that’s not poisonous.”

The campaign is the latest move aimed at reinvigorating the Old Spice brand. P&G has reached out to younger males with grass-roots marketing, replacing the clipper ship on the cologne bottle with a sleek racing yacht and adding product lines such as High Endurance and Red Zone. “What was a sleepy brand has become a fantastic growth story,” says
James Moorhead, Old Spice brand manager.

~A

Will Ferrell smells good to Old Spice – Los Angeles Times
The pitchman calls himself Jackie Moon, but he is unmistakably Will Ferrell in character as the 1970s basketball player from his upcoming comedy “Semi-Pro,” complete with Afro, headband and short shorts.

Everyone sweats six liters a day, he explains, glowering into the camera from a locker room.

Filed under: advertising, CPG, Gen Y, Internet, movies, websites, Young Adults, youtube

Network of TVs Talks to Cellphones and Trades Clips for Advertising

With Akoo’s network, named m-Venue, cellphone users can send a
text-message request for a music video, sports clip or fashion show to
be delivered to their phone or played on a nearby Akoo television
screen, which would act much like a high-tech jukebox.

In
return, companies can deliver digital coupons and promotions to the
cellphones. For instance, a customer at a John Barleycorn restaurant in
Chicago, part of the m-Venue network, might select a text message code
displayed on a big screen — say, one that would deliver Gwen Stefani’s new music video.

The customer would then receive a text message to the effect of,
“Thanks! Gwen Stefani will play shortly. Show this text to your server
and get any appetizer for $1.”

Ads on cellphones and digital
signs that can be activated by consumers are part of the rapidly
expanding business of mobile marketing.


~A

Network of TVs Talks to Cellphones and Trades Clips for Advertising – New York Times
A LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.

With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.

Filed under: advertising, Consumer, Mobile, movies, mp3s, music, texting

Toy Maker Hasbro Locks Up More Hollywood Deals

Last summer, the toy company Hasbro had huge success with its blockbuster “Transformers.” The toy and game maker plans to do it again, but bigger, with 4 motion picture deals based on games such as Monopoly, Candy Land, Clue, Ouija, Battleship and Stretch Armstrong.

Toy Maker Hasbro Locks Up More Hollywood Deals – Advertising Age – News

OS ANGELES (AdAge.com) — Following its huge summer success with “Transformers” (worldwide gross: $700 million) and having set up “G.I. Joe” at Paramount Pictures, Hasbro is again taking to the big screen — and heading to the little screen.

Powered by ScribeFire.

Filed under: Games, movies

Weekend Box Office Estimates

Weekend Box Office Estimates: Jan 4-6, 2008
National Treasure: Book of Secrets           $20.2 million – 3 wk total $171.0m
I am Legend (Warner Bros.)                      $16.3 million – 4 wk total $228.6m
Juno (Fox Searchlight)                             $16.2 million – 5 wk total $52.0m
Alvin & the Chipmunks (Fox)                     $16.0 million – 4 wk total $176.7m
One Missed Call (Warner Bros.)                  $13.5 million – opening weekend
Charlie Wilson’s War (Universal)                 $8.2 million – 3 wk total $52.6m
P.S. I Love You (Warner Bros.)                  $8.0 million – 3 wk total $39.4m
The Water Horse (Sony Revolution)            $6.3 million – 2 wk total $30.9m
Sweeney Todd (Paramount/Dreamworks)     $5.4 million – 3 wk total $38.5m
Atonement (Focus)                                 $5.1 million – 5 wk total $19.2m
Source: Box Office Mojo

Filed under: Charts, film, movies

Weekend Box Office Estimates Nov. 30 -Dec. 2, 2007

Weekend Box Office Estimates: Nov 30-Dec 2, 2007
Enchanted (Buena Vista)                          $17.0 million – 2 wk total $70.6m
This Christmas (ScreenGems)                    $8.4 million – 2 wk total $36.9m
Beowulf (Paramount)                               $7.9 million – 3 wk total $68.6m
Awake (MGM/W                                      $6.0 million – opening weekend
Hitman (Fox)                                          $5.8 million – 2 wk total $30.2m
Fred Claus (Warner Bros.)                         $5.5 million – 4 wk total $59.8m
August Rush (Warner Bros.)                      $5.2 million – 3 wk total $20.4m
No Country for Old Men (Miramax)              $4.5 million – 4 wk total $23.0m
Bee Movie (Paramount/Dreamworks)           $4.5 million – 5 wk total $117.6m
American Gangster (Universal)                   $4.3 million – 5 wk total $121.7m
Source: Box Office Mojo

Filed under: Charts, film, movies

Weekend Box Office Estimates: October 12-14, 2007

Weekend Box Office Estimates: October 12-14, 2007
Why I Didn’t Get Married (Lionsgate)          $21.5 million – opening weekend
The Game Plan (Buena Vista)                    $11.5 million – 3 wk total $59.4m
Michael Clayton (Warner Bros.)                 $11.0 million – 2 wk total $12.1m
We Own the Night (Sony)                         $11.0 million – opening weekend
The Heartbreak Kid (Paramount/DreamWorks) $7.4 million – 2 wk total $26.0m
Elizabeth: The Golden Age (Universal)        $6.2 million – opening weekend
The Kingdom (Universal)                          $4.6 million – 3 wk total $39.9m
Across the Universe (SonyRevolution)        $4.0 million – 5 wk total $12.9m
Resident Evil:Extinction (ScreenGems)        $2.7 million – 4 wk total $48.1m
The Seeker: The Dark is Rising (Fox)          $2.2 million – 2 wk total $7.1m
Source: Box Office Mojo

Weekend Box Office for kids/tweens/teens rated G, PG or PG-13; October 12-14, 2007:
Tyler Perry’s Why Did I Get Married (Lionsgate) PG-13 Opening Weekend $21.5m
The Game Plan (Buena Vista) PG                                $11.5m-3 wk total $59.4m
Elizabeth: The Golden Age (Universal) PG-13               Opening Weekend $6.2m
Across the Universe (Sony (Revolution)) PG-13            $4.0m-5 wk total $12.9m
The Seeker: The Dark Is Rising (Fox) PG                     $2.2m-2 wk total $7.1m
Feel the Noise (Sony BMG) PG-13                               $1.4m-2 wk total $5.1m
Mr. Woodcock (New Line) PG-13                                 $1.2m-5 wk total $24.4m
Transformers (Paramount (DreamWorks)) PG-13         $735,000-15 wk total $317.6m
The Final Season (Yari Film Group) PG                        Opening Weekend $665km
The Bourne Ultimatum (Universal) PG-13                    $684,000-11 wk total $225.6m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates- October 5-11, 2007
Yo Los Declaro Marido y Larry (Universal Pictures Int)   $989,322 – 2 wk total $2.96m
Resident Evil 3: La Extincion (Sony Pictures Intl)          $720,627 – 3 wk total $5.62m
Supercan (Walt Disney Studios Intl)                            $629,755 – 3 wk total $3.19m
Invasores (Warner Bros.)                                           $629,755 – 2 wk total $1.33m
Super Cool (Sony Pictures Intl)                                   $382,830 – opening wk
La Santa Muerte (Videocine)                                       $324,401 – 2 wk total $1.1m
Stardust: El Misterio de la … (Paramount Pictures Intl)  $290,431 – 5 wk total $4.51m
Catacumbas (Videocine)                                             $164,090 – opening wk
Todo Corazon (Paramount Pictures Intl)                       $144,612 – opening wk
Ligeramente Embarazada (Universal Pictures Int)         $116,020 – 7 wk total $2.04m
*Source: Nielsen EDI and Variety

Filed under: movies

Weekend Box Office

4-Day Holiday Weekend Box Office Estimates: August 31-September 3, 2007
Halloween (2007)(MGM/W)                       $31.0 million – opening weekend
Superbad (Sony)                                    $15.6 million – 3 wk total $92.4m
Balls of Fury (Rogue Pictures)                   $13.8 million – opening weekend
The Bourne Ultimatum (Universal)              $13.2 million – 5 wk total $202.6m
Rush Hour 3 (New Line)                           $10.3 million – 4 wk total $122.2m
Mr. Bean’s Holiday (Universal)                   $8.1 million – 2 wk total $21.1m
The Nanny Diaries (MGM/W)                     $6.4 million – 2 wk total $16.5m
Death Sentence (Fox)                             $5.2 million – opening weekend
WAR (Lionsgate)                                    $5.1 million – 2 wk total $17.9m
Stardust (Paramount)                             $3.9 million – 4 wk total $31.9m
Source: Box Office Mojo

Filed under: Charts, film, movies

Weekend Box Office Estimates: August 24-26, 2007

Weekend Box Office Estimates: August 24-26, 2007
Superbad (Sony)                                    $18.0 million – 2 wk total $68.6m
The Bourne Ultimatum (Universal)              $12.4 million – 4 wk total $185.1m
Rush Hour 3 (New Line)                           $12.3 million – 3 wk total $109.0m
Mr. Bean’s Holiday (Universal)                   $10.1 million – opening weekend
WAR (Lionsgate)                                    $10.0 million – opening weekend
The Nanny Diaries (MGM/W)                     $7.8 million – opening weekend
The Simpsons Movie (Fox)                       $4.4 million – 5 wk total $173.4m
Stardust (Paramount)                             $3.95 million – 3 wk total $26.5m
Hairspray 2007 (New Line)                       $3.5 million – 6 wk total $107.4m
The Invasion (Warner Bros.)                    $3.1 million – 2 wk total $11.5m
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 24-26, 2007:
The Bourne Ultimatum (Universal) PG-13                        $12.4m-4 wk total $185.1m
Rush Hour 3 (New Line) PG-13                                        $12.3m-3 wk total $109.0m
Mr. Bean’s Holiday (Universal) G                                      Opening Weekend $10.1m
The Nanny Diaries (MGM (Weinstein)) PG-13                   Opening Weekend $7.8m
The Simpsons Movie (Fox) PG-13                                    $4.4m-5 wk total $173.4m
Stardust (Paramount) PG-13                                           $3.9m-3 wk total $26.5m
Hairspray (2007) (New Line) PG                                       $3.5m-6 wk total $107.5m
The Invasion (Warner Bros.) PG-13                                  $3.1m-2 wk total $11.5m
Harry Potter/Order of the Phoenix (Warner Bros.) PG-13 $2.5m-7 wk total $283.3m
Underdog (Buena Vista) PG                                              $2.2m-4 wk total $36.6m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates- August 17-23, 2007
Los Simpson: La Pelicula (20th Century Fox)               $863,733 – 3 wk total $13.61m
Reyes de las Olas (Sony Pictures Intl)                         $788,766 – 2 wk total $2.8m
El Vidente (Paramount Pictures Intl )                           $730,404 – opening wk
Licencia Para Casarse (Warner Bros)                           $679,172 – 2 wk total $2.5m
El Regreso del Todopoderoso (Universal Pictures Int)    $485,769 – 3 wk total $4.32m
El Bufalo de la Noche (20th Century Fox)                     $453,783 – opening wk
Hotel sin Salida (Sony Pictures Intl)                             $341,412 – opening wk
Transformers (Paramount Pictures Int)                        $305,825 – 5 wk total $17.13m
Hairspray Sueltate el Pelo (Gussi)                               $250,849 – 2 wk total $983,781
Mr. Brooks: La Vida Perfecta (Videocine)                     $220,602 – 2 wk total $826,530
* Source: Nielsen EDI and Variety

Filed under: movies

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