Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Teens’ Online Behavior

Ypulse Research » Blog Archive » Teen Topix Teens & Internet, Spring 2008 | OTX and Intelligence Group

New Research from OTX and Intelligence Group Looks at Teens’ Online Behavior.

Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns

New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.

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Filed under: Gen Y, IM, kids, music, online retail, shopping, social networking, Teens

Network of TVs Talks to Cellphones and Trades Clips for Advertising

With Akoo’s network, named m-Venue, cellphone users can send a
text-message request for a music video, sports clip or fashion show to
be delivered to their phone or played on a nearby Akoo television
screen, which would act much like a high-tech jukebox.

In
return, companies can deliver digital coupons and promotions to the
cellphones. For instance, a customer at a John Barleycorn restaurant in
Chicago, part of the m-Venue network, might select a text message code
displayed on a big screen — say, one that would deliver Gwen Stefani’s new music video.

The customer would then receive a text message to the effect of,
“Thanks! Gwen Stefani will play shortly. Show this text to your server
and get any appetizer for $1.”

Ads on cellphones and digital
signs that can be activated by consumers are part of the rapidly
expanding business of mobile marketing.


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Network of TVs Talks to Cellphones and Trades Clips for Advertising – New York Times
A LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.

With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.

Filed under: advertising, Consumer, Mobile, movies, mp3s, music, texting

Move Over, Music: Absolut Coming To A Jukebox Near You

Creative for the campaign will include two
alternating billboards that will be interspersed throughout the user
experience. The campaign will have a special interactive element that
will encourage users to participate in a survey designed to provide
insight into consumer preferences and gauge brand awareness for the
flavored vodka.

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MediaPost Publications – Move Over, Music: Absolut Coming To A Jukebox Near You – 12/19/2007
A NEW CAMPAIGN FOR ABSOLUT Pears vodka will run on 10,000 screens nationwide–not on televisions, but on jukeboxes. Absolut is pairing with TouchTunes Corp. for the first time to put the full-screen billboard ads on TouchTunes music systems in bars, restaurants, retailers and other businesses.

Creative for the campaign will include two alternating billboards that will be interspersed throughout the user experience. The ad is shown for after seconds at the end of a session (after a customer has made selections on the jukebox).

Filed under: advertising, Branded Entertainment, Consumer, interactive, music, spirits

Children are ready to play music, that is – USATODAY.com

What hot in toys these days? Well – its not just toys that make a lot of noise, but this year its toys that encourage children to let out their inner musician. Perhaps its due to all the musical media like Hannah Montana and High School Musical, or maybe there is really a growth in interest in expressive play. Either way, music is where its at when it comes to hot toys this year.

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Children are ready to play music, that is – USATODAY.com

In Toyland, this may literally be the holiday season that sings.And plays guitar. And rocks out.

When Toys R Us Wednesday releases its annual toy trends list for the holidays, rock star kids are at the top of its 2007 list. Or, at least, wannabe rock stars.

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Filed under: music, Toys, trends, Tweens

Consumers bop to rhythm of online music videos

Will the Internet kill the MTV star? Music video viewership on the web is growing at an incredible pace. Record companies are finding that putting videos on the web has a much bigger impact than MTV or BET. Yahoo is leading the charge as a music video destination.
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Consumers bop to rhythm of online music videos – USATODAY.com

Viewership of music videos moved from TV to the Web at such a fast pace that few saw it coming.

Yahoo (YHOO), the Web’s top music destination, streams 240 million music videos monthly. MTV, which defined the young music video medium but now devotes nearly all of its airtime to non-music video fare, attracted 1 million viewers in prime-time viewing in August.

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Filed under: music, Video

Music’s New Mating Ritual

The world of music is constantly expanding, and the rate at which it is growing has increased incredibly with the internet. Artists have an ability to get their music out to the public without the help of a record label or producer – this gives the musician more artistic freedom than ever before. This freedom has encouraged artists to develop their own styles of music by building off of various established genres.
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Music’s New Mating Ritual – WSJ.com

The music world is getting thick with hybrids, or cryptically named blends of established styles. Indie Hindi, for example, is traditional Indian vocals tinged with edgy American-style rock. Socaton is dance music that has elements of rap, calypso and reggae. The number of genres is up more than 40% over the past four years, by one measure — Gracenote, which maintains the music-classification system used by major sites like Yahoo and iTunes, now recognizes more than 1,800 genres. It recently added “hyphy,” a jittery form of hip-hop from the San Francisco area.

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Filed under: Internet, music, social networking

For rap stars, business is overtaking music

In the hip-hop world, artists don’t get rich by the music alone. Popular stars find opportunity in many other marketing arenas. The hip-hop world has changed, and some are saying that an over-haul is necessary.
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Music & nightlife | For rap stars, business is overtaking music | Seattle Times Newspaper

The rap game in particular is increasingly just another hustle, a starting point for would-be moguls seeking to establish themselves as brands and cash in on their names. It’s savvy, from a business and marketing standpoint, but it’s having a deleterious effect on quality and creativity, especially in the mainstream rap world.

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Filed under: advertising, music, trends

Mattel Targets Would-Be Garage Band Members With New Product

I’ve never heard anyone say – You’re too young to be a rock star – in fact, the younger you start, the more time you’ll have to master the riffs and solos. Mattel is doing just that – they are releasing a new product that is for kids too old for the push-button guitars and too young for Guitar Hero. It a toy, but provides serious instruction for the future superstar. The ad campaign will be integrated with Nickelodeon’s “Drake & Josh”.

MediaPost Publications – Mattel Targets Would-Be Garage Band Members With New Product – 08/02/2007

MATTEL IS TARGETING KIDS WHO want to play guitar but are too young to play a real one, with a new product that bridges the gap between push-button toy guitars for very young kids and products like the PlayStation 2 “Guitar Hero” game for older kids.

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Filed under: interactive, kids, music, Teens, Toys, Tweens

How Disney Is Reviving A Band Still in Its Teens

Jonas Brothers – a teen sensation – whose last release didn’t do so hot is back with new deal. The group has now been signed by Disney’s record company and they are being groomed to be TV stars as well as pop stars. This is another step from Disney in locking in the tween scene in music. The thing that seems to be working so well for Disney is that while it promotes its musical acts – it also puts them in TV show and movies – giving these talented kids more exposure than a typical record label could.
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How Disney Is Reviving A Band Still in Its Teens – WSJ.com

Last year, a teen pop act known as the Jonas Brothers nearly washed out of the music industry. The group’s 2006 debut album on Columbia Records sold poorly and is now out of print. Today, just a handful of the band’s songs are available for download on Apple Inc.’s iTunes Store.

But less than a year after its near-flameout, the group is a candidate to conquer the lucrative kids’ music market. Now signed to Walt Disney Co.’s Hollywood Records, the teenage trio will release a second album next month. Based on early retail orders and fan interest, people in the music industry say it is likely to debut in the top 10 of the Billboard 200 album chart. Disney is also grooming the boys — 14-year-old Nick Jonas, 19-year-old Kevin and 17-year-old Joe — as television stars.

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Filed under: Consumer, entertainment, movies, music, radio, Tweens

Miller Rocks Online

Miller has a long history with music and is now partnering with the Rock and Roll Hall of Fame. The sponsorship will center around interviews and performances from key cities on the web. This initiative furthers Miller’s music platform.
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Miller Rocks Online

Now, the brand is bringing that history into the digital age, partnering with the Rock and Roll Hall of Fame to sponsor artist interviews and performances in key markets that will be videotaped for rebroadcast on the Web.

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Filed under: Beer, Internet, music

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