Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Overflowing American Dinner Plate

Metrics – The Overflowing American Dinner Plate –

The average American’s food consumption per week has jumped from 16.4 pounds in 1970 to 18.2 pounds in 2006. Americans also consume an additional extra quarter pound of fat every week over 1970, and dairy consumption has dropped.


Filed under: Consumer, diet, food, health, Obesity

Health trend continues as obesity rates rise

Health trend continues as obesity rates rise

The number of Americans who are obese has increased by nearly two percent in two years and people need to cut down on high calorie foods and sugary drinks, according to a new report.

Food and beverage manufacturers are paying attention to rising obesity rates and are taking the time to introduce or reformulate health and wellness products. Kraft, for example, now has a range of products influenced by the South Beach Diet.

Filed under: beverages, Consumer, diet, food, health, Obesity

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