Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Summer Silliness Brings a Pizza Field and a Giant Oreo

Advertising – Summer Silliness Brings a Pizza Field and a Giant Oreo – NYTimes.com

OUTDOOR advertising is a growing category — not just billboards, but increasingly, weird publicity stunts that often go awry.

“Advertisers are being pushed to creative extremes, partly because
it’s just so difficult to get consumers’ attention these days,” said
Pete Blackshaw, executive vice president of Nielsen Online Digital
Strategic Services, which advises clients on managing their online
reputations. “It may just be a flash of brilliance that everyone pays
attention to, and it gets that huge return, but it’s very difficult to
replicate on a regular basis.”

Advertisers spent $7.3 billion on
outdoor ads last year, a rise of 7 percent from 2006, according to the
Outdoor Advertising Association of America. About 16 percent of that
fell in the “alternative” category, which covers ads that were not on
billboards, bus shelters or the like.

Filed under: advertising, entertainment, experiential, interactive, Media, OOH, Promotions

Billboards That Look Back

Some entrepreneurs
are equipping billboards with tiny cameras that gather details about passers-by
— their gender, approximate age and how long they looked at a billboard. These
details are then transmitted to a central database.

The small start-ups behind the technology say they are not storing actual
images of the passers-by, so privacy should not be a concern. The cameras, they
say, use software to determine that a person is standing in front of a billboard,
then analyze facial features to judge the person’s gender and age. So far the
companies are not using race as a parameter, but they say that they can and
will soon.

~A

Billboards That Look Back – NYTimes.com
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Filed under: advertising, Consumer, experiential, interactive, OOH

Taking Green Message to Great Outdoors

Brand Connections continues to expand their network and reach consumers who are concerned about the environment. This new view is a way for the company to tap into the growing needs of marketers to find the consumers they want.
C.

Taking Green Message to Great Outdoors – WSJ.com

Hoping to tap into the growing number of big brands launching “green” marketing campaigns, closely held Brand Connections has created a network of 500 ad venues near national parks and mountain resorts throughout the country. Starting this fall, the firm will promote the network to marketers as a way to easily reach environmentally conscious consumers.

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Filed under: advertising, Consumer, eco-friendly, environment, OOH

Consumers Play Games, Interact With Ads In Times Square

A new billboard by Clear Channel has been put up in Times Square. The ads on this billboard are interactive. The technology, built by Spectacolor HD lets consumers tap into free wireless access to download audio and video clips. Ads on the billboard will be sold in 8 minute spots per hour.
C.

MediaPost Publications – Consumers Play Games, Interact With Ads In Times Square – 10/03/2007

CLEAR CHANNEL OUTDOOR’S SPECTACOLOR DIVISION unveiled a high-definition billboard in the heart of New York City’s Times Square that lets consumers play video games and interact with ads.

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Filed under: advertising, Consumer, Games, interactive, Mobile, OOH, technology

The View From Your Airplane Window Was Brought to You by …

A start-up called Ad-Air said it had created the “first global aerial
advertising network” — giant, billboardlike ads that will be visible
from the air as planes approach runways. With few blank spaces left, in 10 years from now will consumers ever see a blank space free of ads?

~A

The View From Your Airplane Window Was Brought to You by … – New York Times
LONDON, Sept. 24 — With airlines turning seat backs, tray tables and even overhead bins into advertising platforms, gazing out the window of an airplane has been one of the last ways to enjoy a marketing-free moment.

It looks as if that, too, is about to change — at least during that tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway.

A start-up called Ad-Air, based here, said Monday that it had created what it called the “first global aerial advertising network” — giant, billboardlike ads that will be visible from the air as planes approach runways.

Filed under: advertising, OOH

For 2008 Olympics Campaigns, the Starter’s Gun Went Off This Month

Olympic sponsors celebrated the start of the one-year countdown to the
opening ceremonies with marketing initiatives intended to break through
the hype.

~A

For 2008 Olympics Campaigns, the Starter’s Gun Went Off This Month – New York Times
WITH less than a year to go until the 2008 Summer Games, the Olympic rings are everywhere in Beijing. How is an advertiser, even an official sponsor, supposed to stand out?

Olympic sponsors like Coca-Cola, McDonald’s and Lenovo, the Chinese computer maker that bought I.B.M.’s PC business, celebrated the start of the one-year countdown to the opening ceremonies, on Aug. 8, with marketing initiatives intended to break through the Olympics ad hype.

Coca-Cola took over about a third of the bus shelters in Beijing —
2,008 of them, to be precise — in what it called “the biggest outdoor
advertising presence ever seen in China.”

Filed under: advertising, Branded Entertainment, CPG, Olympics, OOH

Zoom to Launch Bar/Restaurant Digital Screen Net

Zoom Media & Marketing – the company that brought you in gym advertising is now offering a new kind of out-of-home ad placement. The company has already began to install digital billboards in bars and restaurants where marketers can display full motion video in high definition.
C.

Zoom to Launch Bar/Restaurant Digital Screen Net

Zoom Media & Marketing, an out-of-home specializing in place-based lifestyle networks, announced Monday it is launching a digital screen network in bars and restaurants. So far, Zoom has installed the new digital boards in a dozen of its venues. Plans are to roll out the 36 x 22 inch LCD displays in locations throughout New York, Chicago, and Los Angeles, with a network of 25 installed by August and more than 50 by the end of November.

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Filed under: advertising, OOH

Cellphones Tailored for Any Organization

A start-up company is trying to apply the concept of affinity groups to
the cellphone market, as banks have long done with credit cards.

~A

Cellphones Tailored for Any Organization – New York Times
FOR decades, consumers have been able to choose a credit card based on its affiliation with a particular group — a college alumni association, for example, a sports team or a retailer that offers reward points.

Now a start-up company called Sonopia is trying to apply the same
concept to the cellphone market. The idea is that instead of having to
share space on the screen with a brand name like Sprint, Verizon or T-Mobile, an organization that works with Sonopia can put its own logo on the phone.

Filed under: caused based marketing, Consumer, Customization, Media, Mobile, OOH, trends

Younger U.S. Workers Say Free Ice Cream Secret To Office Happiness

Dryer’s Grand Ice Cream conducted the survey as one component in its nationwide
effort to promote Dibs bite-size ice cream. The brand launched a nationwide TV
campaign with spots on prime time cable and all day parts. The campaign also
includes cinema advertising.

~A

MediaPost Publications – Younger U.S. Workers Say Free Ice Cream Secret To Office Happiness – 05/07/2007
THE SECRET TO HAPPINESS AT work: Could it be free ice cream?

Despite the stereotype of U.S. workers as hurried multitaskers in grey cubicles who are repeatedly jolted by cell phone vibrators, most workers enjoy their job, get along with their co-workers and feel pretty good about their work environment.

Filed under: Consumer, CPG, film, Gen Y, living target, Mobile, OOH, Promotions, Young Adults

Pepsi To Let One Consumer Design 500 Million Cans

Pepsi is letting consumers design 500 million cans. The company will change the design of its cans 35 times throughout the year, and will let consumers design a billboard in Times Square for the company.

The brand is trying to be relevant and connect with younger consumers, who take strong interest in customization and personalization.

~A

MediaPost Publications – Pepsi To Let One Consumer Design 500 Million Cans – 04/05/2007
FEEDING INTO YOUNG CONSUMERS’ DESIRE to discover and personalize, Pepsi is offering all consumers a chance to design a can and win 10 grand.

It’s all part of the beverage giant’s 2007 initiative to make its product new and exciting by changing the design 35 times throughout the year, letting consumers design a billboard for the company, which is up in New York’s Times Square, and now offering its can as blank canvas.

Filed under: advertising, Customization, Gen Y, OOH, trends, websites, Young Adults

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