Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message
Consumer interest in green living seems to be here to stay. A new study questions previous studies that claim consumers are growing weary of green attitudes: About 19% of 3,200 young consumers are “green evangelists” and actively recommend companies that are eco-friendly.
Filed under: Consumer, eco-friendly, opinion leaders, WOM
MediaPost Publications – Second-Generation Americans Reshaping U.S. Palate – 07/16/2008
It’s no secret that ethnic foods–now a $75 billion market–are among the fastest-growing segments in the industry. Increasingly, mainstream Americans are flocking to tastes and products popularized by adventurous minority and ethnic consumers, often second-generation Americans.
Filed under: flavor, food, opinion leaders, trends
January 18, 2007 • 8:47 am
Top Ways To Stay In Shape – Forbes.com
A list of health and diet buzzwords for 2007.
The projected trends for health in the coming year tend to revolve around changes in lifestyle. According to Forbes’ predictions, there won’t be any new exercise craze or new crash diet craze, but instead we are seeing a trend toward smarter living which includes eating healthier and getting in some exercise.
People will be seeking out and finding the type of support they need to make the changes to their lives. As the trend toward organic and healthy lifestyle continue to gain momentum those healthy lifestyle choices will become easier for most Americans since the availability of healthy products will increase.
Filed under: living target, opinion leaders, organics
September 12, 2006 • 9:00 am
Virtually Cool – New York Times
If you’re not reading this on a screen, if you don’t have a blog, if your phone is still leashed to a wall, if time has cruelly removed you from the 25-to-34-year-old age bracket beloved by advertisers, you probably missed the book party at the TriBeCa Cinemas in July. The author of the hour was Chris Anderson, who after the drinks entertained the crowd with a simulcast PowerPoint lecture on the topic of his new best seller, “The Long Tail,” which describes how the chokehold of mass culture is being loosened by the new Internet-enabled economics of niche culture and niche commerce.
Filed under: digital, entertainment, innovators, Mobile, opinion leaders, Tastemakers, trends, websites, Young Adults