Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Maintaining Pet Health Still Big Priority

MediaPost Publications – Maintaining Pet Health Still Big Priority – 08/19/2008

Even as the financial squeeze is making it increasingly tough to cover living basics, pet owners are striving to do their best by their four-legged family members, according to a new survey conducted by Impact Research for The Goodlife Recipe Pet Care Company, a division of Mars, Inc.


Filed under: economy, pets

Packaged Facts: More Pets Getting A Raw (Food) Deal

Packaged Facts expects the fresh category to grow at a more modest CAGR of 23% over
the next five years, to reach sales of $473.4 million by 2012. While that’s
still a relative drop in the water bowl against traditional pet foods’
billions, the fresh growth rate significantly exceeds the 5% to 6% annual sales
growth of the pet food market as a whole.


MediaPost Publications – Packaged Facts: More Pets Getting A Raw (Food) Deal – 07/07/2008
Is your dog off his kibble? Staring longingly at the freezer compartment of your refrigerator?

Could it be that the grain-based pet foods you’ve been feeding Fido just aren’t cutting it from a biological standpoint?

Filed under: Consumer, dogs, food, pets

Nestle Purina’s Alpo Looks For New Face With Video Contest

The winning dog and its owner will also get a trip for two (plus dog) to
Hollywood to spend a day with an animal trainer, do a meet-and-greet with
canine celebrities from TV and film, tour L.A. animal film landmarks and get
spa treatments for both dog and owners. In addition, there will be a hometown
celebration, $10,000 in cash and a one-year supply for Alpo.


MediaPost Publications – Nestle Purina’s Alpo Looks For New Face With Video Contest – 06/24/2008
Consumers have until July 27 to upload videos of their dogs at their hungriest for the chance to have their favorite canine’s mug plastered on 2.5 million cans of Alpo and in national print ads come September.

Filed under: advertising, celebrity, Consumer, dogs, pets

Driven By Trends, Nestle Purina Moves Into Pet Health Insurance

The company will lean upon its well-known brand portfolio and
iconography, which includes Puppy, Dog, Kitten and Cat Chow, and treats such as
Beggin’ Strips and T-Bonz, for marketing. Much of the initial messaging will be
tied to the Internet, from Purina brand Web sites to search marketing and


MediaPost Publications – Driven By Trends, Nestle Purina Moves Into Pet Health Insurance – 06/13/2008
Long known for its pet food and snack products, Nestle Purina is branching out into a different–but according to company officials, related–category: pet health insurance.

Filed under: Consumer, dogs, pets

Up Next, a Show From Our Sponsor

Marketers of beer and pet food are developing programs that are centered on their products.


Advertising – Shows Created by Brands Walk Tightrope With Viewers –
DECADES after advertisers produced TV series like “Schlitz Playhouse of Stars” and viewers watched Barbara Walters and Ed McMahon deliver Alpo commercials on “Today” and “The Tonight Show,” marketers of beer and pet food are developing programs that are centered on their products.

Filed under: advertising, Beer, Consumer, CPG, dogs, pets, TV

Nestle’s Purina Extends

Home movies of your dog – what better way to preserve their memory. Purina is expanding the social networking effort with new videos and a chance for consumers to win a trip to the Big Apple.

Nestle’s Purina Extends – 05/06/2008

Purina brand is beefing up on videos, as it extends a program begun last year to get consumers to upload home movies of their dogs. The effort, centered at social-media site, is the latest in a series of web-based efforts that began last year.

Powered by ScribeFire.

Filed under: CPG, pets, social networking, video search

P&G Extends Febreze To Pets

Febreze will launch a new SKU specifically for pet odors.


MediaPost Publications – P&G Extends Febreze To Pets – 03/31/2008
PROCTER & GAMBLE IS LAUNCHING a SKU of its Febreze brand for pets. The Cincinnati CPG giant will launch Febreze Air Effects Pet Odor Eliminator via a partnership with pet sites and

Filed under: Consumer, CPG, dogs, Fragrance, pets

Pets: Good for Your Health?

Research shows that caring for an animal can improve your mental and physical well-being—with a few caveats.


Pets: Good for Your Health? | Newsweek Fact or Fiction |
There’s no doubt that Americans love their pets. A new survey by the American Veterinary Medical Association (AVMA) shows that more than 57 percent of U.S. households own one or more animals. But can having pets actually provide health benefits? Yes, say experts, as long as you’re not allergic to animals or terrified of them. “Pet ownership is good for your health both physically and psychologically,” says Connecticut psychologist Herbert Nieburg, author of “Pet Loss: A Thoughtful Guide for Adults and Children” (HarperCollins).

Sure, pets provide companionship and unconditional love. But research has shown that they can also help reduce stress and blood pressure in owners, increase longevity in those who’ve had heart attacks, and even relax and improve the appetites of Alzheimer’s patients. “Any disease condition that has a stress-related component to it, we believe pets could ameliorate stress and moderate the situation,” says biologist Erika Friedmann, a professor at the University of Maryland School of Nursing. “It’s providing a focus of attention that’s outside of someone’s self. They’re actually letting you focus on them rather than focusing inward on yourself all the time.”

Filed under: Consumer, health, pets

Hotels Go to the Dogs

In a bid to attract pet owners, hotels have been welcoming animals. That may be bad news for people with allergies.


Hotels Go to the Dogs –
People who don’t like pets like them even less at $400 a night.

In a bid to attract pet owners, hotels have been welcoming pets in greater numbers in recent years. Nearly half of U.S. hotels accept pets, according to the American Hotel and Lodging Association’s 2006 annual survey, up from about 30% 10 years ago. Many now offer elaborate pet-friendly perks, from “canine cocktail hours” at the Hotel Indigo chain to “rover relaxation massages” at Peninsula Hotels.

Filed under: Consumer, dogs, pets, travel, trends

A Chorus of Dog Whisperers

Finding a dog owner nursing daydreams of becoming a trainer has become about as difficult as finding a waiter with a headshot.


Pets-Dogs – New York Times
WHEN Doug Finley of Sparta, N.J., contemplated leaving commercial photography two years ago, he considered the standard advice given to those at a professional crossroads: do what you love.

That made him think of Elle, the well-mannered cockapoo he and his wife got in 1993.

“I was in love with her,” said Mr. Finley, who is 54. “I figured I’d
done so well training her that maybe I should become a dog trainer.”

Join the club.

Filed under: Consumer, dogs, pets, trends, TV

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