Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Podcast Popularity Grows

Spurred by iTunes, Podcast Popularity Grows – MarketingVOX

Nearly one-fifth (19 percent) of US internet users say they have downloaded a podcast so they can view it or listen to it later – up from 12 percent in August 2006 and 7 percent in February/April 2006


Filed under: downloads, podcasts

Kids Embrace Technology For Its Usefulness

MTV/Microsoft observed kids’ growing number of technology-connected
friendships–all with an eye to observing how those relationships can influence
brands. Kids 8-14 will have an average of 11 online and face-to-face friends–a
number that will quickly rise. Young adults 14-24 have an average of 53 online
and face-to-face friends.


MediaPost Publications – Kids Embrace Technology For Its Usefulness – 07/25/2007
WHILE KIDS AND YOUNG ADULTS may be immersed in digital media, there are limits to what they want to know about the technology, according to new research.

A massive study–jointly produced by MTV Networks and Microsoft Digital Advertising Solutions–surveyed 18,000 kids ages 8-14 in 16 countries, offering a wide range of results on digital entertainment and communications platforms.

Filed under: Consumer, digital, downloads, Gen Y, Internet, kids, Media, podcasts, Teens, Tweens, websites

Disney site music to parents’ ears?

Disney has launched Disney Mix Central (, an online store
for singles, albums and music videos where kids can download about 1,500 songs
and 19 music videos from stars such as Hannah Montana and The Cheetah Girls.
“It’s a [Disney] branded line of music, so parents know that it’s safe,” says
Chris Heatherly, head of electronics at Disney’s consumer products unit.

The online store is set up for kids to browse, and parents to pay. A
system coming this year, however, will let parents pre-pay for credits kids can
use. Pricing is similar to iTunes: singles for 99 cents, music videos for $1.99,
and albums–such as the soundtrack from “High School Musical”–begin at

The downloads will be compatible with most devices that support
Windows digital-rights management, which means no iPods. But it certainly
includes Disney’s Mix line of players, such as the Mix Stick MP3 player and Mix
Max video/MP3 combination.


Disney site music to parents’ ears? –
Looking to profit directly from the growing market for music downloads, Disney (DIS) has launched an online store for kid-focused singles, albums and music videos.

“This is the first direct-download service (Disney) has done,” says Chris Heatherly, the consumer products unit’s head of electronics.

Filed under: families, Gen Y, Internet, kids, living target, Media, mp3s, podcasts, Teens, Tweens, websites

Whole Foods Market(R) Launches Weekly Online Cooking Show

Whole Foods is adding an online cooking show as part of its offerings.


Whole Foods Market(R) Launches Weekly Online Cooking Show: Financial News – Yahoo! Finance
AUSTIN, Texas, May 7 /PRNewswire-FirstCall/ — For almost 27 years, shoppers seeking out culinary treasures from around the world have turned to Whole Foods Market (Nasdaq: WFMI – News). Today, the natural and organic grocer launches Secret Ingredient, its first-ever weekly online cooking show and resource for home cooks seeking useful tips and exciting yet simple recipe ideas.

Filed under: Branded Entertainment, Consumer, content, digital, Internet, Media, podcasts, video search, websites, youtube

Online, P.& G. Gets a Little Crazy

P.G. is looking to reach consumers online and in nontraditional ways. They are joining the growing list of mainstays in trying to do so in ways including podcasts, blogs, video games, e-mails and of course, video-on-demand.

With consumers busy as can be and it being difficult to break through the noise and gain their attention, non-traditional ways to reach them are growing throughout the industry.


Online, P.& G. Gets a Little Crazy – New York Times

A MARKETER once known as much for its moral rectitude as its soaps and detergents is pushing further into the brave world of new media with a provocative effort asserting that men can suffer from menstrual cramps.

Not long ago, the company, Procter & Gamble,
would have shied away from a public discussion of women’s menstrual
cramps, much less sponsoring a playful campaign pretending that they
afflict men, too. But times have changed, and even Procter, the
nation’s largest advertiser, is looking to push the envelope with viral
campaigns online.

Filed under: advertising, Consumer, CPG, digital, interactive, Internet, Mobile, mp3s, OOH, podcasts, Pop Up, viral, VOD, websites

Unilever To Sponsor Marie Claire Podcast Series

We’ll probably continue to see magazines moving into new space as advertisers demand for new media options grows.

Unilever To Sponsor Marie Claire Podcast Series
December 08, 2006

By Sandra O’Loughlin

NEW YORK — Unilever has signed on as presenting sponsor for a new venture at Marie Claire—the magazine’s first video podcast series.

Filed under: advertising, CPG, living target, magazines, podcasts

First Podcasts for Recruiting Law Students Are Introduced by Legal Insight Media: Financial News – Yahoo! Finance

First Podcasts for Recruiting Law Students Are Introduced by Legal Insight Media: Financial News – Yahoo! Finance
Legal Insight Media, Inc., a marketing company that helps law firms differentiate themselves using electronic media, announced today TrueView podcasts, the first podcasts designed for recruiting law firm associates. The first series of TrueView podcasts was created for prominent Boston law firm Goulston & Storrs to enable law students to download perspectives from current associates and partners on their experiences working at the firm.

Filed under: podcasts, students Launches New Entertainment and Sports Podcasts Launches New Entertainment and Sports Podcasts
‘Pop Candy’ and ‘Fantasy Playbook’ Podcasts Extend Popular Life and Sports
Sections to New Platform

MCLEAN, Va., Aug. 22 /PRNewswire/ —, a leading news and
information Web site, announces the launch of two new weekly podcasts, “Pop
Candy” and “Fantasy Playbook.” Today marks the premiere of the “Pop Candy”
podcast, hosted by Whitney Matheson, creator of the popular pop culture
blog “Pop Candy,” which is consistently one of the site’s most visited
blogs ( This Friday, “Fantasy Playbook”
a weekly rundown of news, notes, and tips for fantasy football fans hosted
by Pete O’Brien and Deb Barrington, will begin running weekly and continue
throughout the professional football season, expanding on the site’s
extensive sports coverage.

Filed under: content, downloads, entertainment, Internet, living target, podcasts

Marketing Reality Check: Blogs, Pods, RSS

Advertising Age – MediaWorks – Marketing Reality Check: Blogs, Pods, RSS
The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads

By Abbey Klaassen

Published: August 20, 2006
NEW YORK ( — Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and Jean Bretzlauf, 57-year-old accountants in a well-to-do-suburb of Denver. Dave has an iPod but no idea what a podcast is. Neither is familiar with RSS. And while they read the online versions of their local papers, they also subscribe to Rocky Mountain News and several magazines — Reader’s Digest and women’s mags for Jean, financial and sports rags for Dave. They catch the morning news and never miss their favorite prime-time TV shows. And they’ve never logged on to watch online video.

Filed under: Blogroll, Consumer, content, digital, downloads, entertainment, innovators, Internet, living target, Media, Mobile, opinion leaders, podcasts, social networking, Teens, TV, Video, websites, Young Adults

9.2 mln Americans have downloaded a podcast, 5.6 mln downloaded video | IT Facts |

» 9.2 mln Americans have downloaded a podcast, 5.6 mln downloaded video | IT Facts |
Nielsen//NetRatings announced that 6.6% of the US adult online population, or 9.2 mln Web users, have recently downloaded an audio podcast; 4.0%, or 5.6 mln Web users, have recently downloaded a video podcast. These figures put the podcasting population on a par with those who publish blogs, 4.8%, and online daters, 3.9%. However, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6%, or online job hunting, 24.6%.

Filed under: Consumer, podcasts, Video

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