Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Rich Still Read — at Expense of Other Media

The Rich Still Read — at Expense of Other Media – MarketingVOX

The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.

Advertisements

Filed under: affluent, magazines, Media, Newspapers, print, radio, TV

Consumers Less Reliant On TV, More Reliant On Inserts

A decade’s worth of research by Vertis Communications shows that marketers who
think that an insert is just another part of their media mix–or a place to
offer a coupon on a commodity product–may want to think twice about the
importance of the medium.

~A

MediaPost Publications – Consumers Less Reliant On TV, More Reliant On Inserts – 01/22/2008
MARKETERS WHO THINK THAT AN insert is just another part of their media mix–or a place to offer a coupon on a commodity product–may want to think twice about the importance of the medium, according to new research from Vertis Communications.

In its latest Consumer Focus study, the Baltimore-based company found that people are less reliant upon television to spur their purchasing decisions and instead are looking toward inserts–as well as online promotions–to help make up their minds.

Powered by ScribeFire.

Filed under: advertising, print, TV

Luxury Institute Survey: High Net-Worth Consumers Rank the Best Consumer Publication Websites: Scientific American, Gourmet and Bon Appétit

High net-worth consumers rated Scientific American the magazine with
the best consumer website in the 2007 Luxury Brand Status Index.

~A

Luxury Institute Survey: High Net-Worth Consumers Rank the Best Consumer Publication Websites: Scientific American, Gourmet and Bon Appétit: Financial News – Yahoo! Finance
NEW YORK, NY–(MARKET WIRE)–Nov 8, 2007 — High net-worth consumers rated Scientific American the magazine with the best consumer website in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Respondents cited Scientific American’s website as “the authority” on recent events and breakthroughs and lauded the website’s concise format. The brand scored higher with men than women and with respondents with a net-worth of $5M+. Gourmet magazine and Bon Appétit’s websites ranked second and third, respectively.

Filed under: Consumer, luxury, print, websites

McDonald’s Targets Office Workers With Viral Campaign

McDonald’s has come up with an interesting way to reach office workers, using avatars. The avatar-based effort was developed by Oddcast, which was responsible for the
wildly successful “Monk-e-mail” campaign for Careerbuilder.com earlier this
year. Oddcast says e-mail recipients are 60 to 65% more likely to open an e-mail
from a friend rather than a brand and 30-35% more likely to pass that e-mail
along to another person.

~A

MediaPost Publications – McDonald’s Targets Office Workers With Viral Campaign – 08/01/2007
MCDONALD’S IS LEVERAGING BORED OFFICE workers’ desire to liven things up by offering them the opportunity to e-mail co-workers and other friends programmed avatars designed to engage them with humor and to support the launch of the fast-food giant’s newest Snack Wrap, Chipotle BBQ.

The creative campaign, which includes TV, radio, print and digital executions, launched Tuesday.

Filed under: advertising, Consumer, digital, Internet, living target, Media, print, Promotions, trends

Books for girls chase after the boys

Boys are not the only ones who like to play outside and get dirty! In response to the overwhelming reception to The Dangerous Book for Boys, a new book for girls will be coming out in October, The Daring Book for Girls.
C.

Books for girls chase after the boys – USATODAY.com

The Dangerous Book for Boys, the most popular British import since Harry Potter’s debut, is inspiring similar low-tech manuals for girls.

•The Daring Book for Girls, to be published in October by Collins, promises chapters on “Five karate moves every girl should know” and “Famous women spies.”

powered by performancing firefox

Filed under: kids, print, Teens, trends, Tweens

Men Online More, But Still Influenced By Traditional Media

Some 71% of men ages 18-34 spend more time online now than a year ago, according
to Maxim‘s latest annual Man Study–but a resounding 74% still felt that
putting an ad on TV would be the “most effective” way to get it seen by guys

~A

MediaPost Publications – Men Online More, But Still Influenced By Traditional Media – 06/18/2007
SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim’s latest annual Man Study–but a resounding 74% still felt that putting an ad on TV would be the “most effective” way to get it seen by guys.

To commemorate its 10th anniversary, the men’s magazine commissioned research agency Hall & Partners to do an in-depth study of U.S. men’s media usage habits. The findings confirm that although men ages 18-34 have been characterized as “advertising averse,” marketers can still target them with entertaining, multi-channel messages.

Filed under: advertising, Consumer, digital, Internet, Men, movies, print, radio, TV, Young Adults

Rolling Stone Finding Out Green Isn’t Green Enough – New York Times

As we begin to see all companies from retialers to CPG to print media start making claims that they are going green, we also see the critics watching every move. In the following article, Rolling Stone magazine says they have hade some green improvements, but they will put the integrity of the mag at stake and use recycled paper. The issue – consumers want to make purchases they can feel good about, and right now, everyone is feeling good about green. This is problematic because companies may only be making small changes and claiming big improvements. There is little regulation on what it means to be green.
C.

Rolling Stone Finding Out Green Isn’t Green Enough – New York Times

Just about every major magazine has made some sort of nod to global warming, and Rolling Stone plans to do so in its June 28 issue: on top of the requisite interview with former Vice President Al Gore and an essay by the environmentalist Robert F. Kennedy Jr., the magazine will start printing on paper that is said to have less of a negative impact on the environment.

powered by performancing firefox

Filed under: eco-friendly, environment, print, trends

Pow! Romance! Comics Court Girls – WSJ.com

Girls are not all pink and dolls, and marketers understand this – which is why they have begun targeting girls with games and now comic books. Story lines that focus on fantasy and romance will be key to attracting girls as well as independent female characters – instead of the traditional violence.
C.

Pow! Romance! Comics Court Girls – WSJ.com

Industry heavyweights including Time Warner Inc.’s DC Comics and Marvel Entertainment Inc. are betting that girls represent a big growth opportunity for the traditionally male-dominated medium. It’s part of a renewed push in recent years by the two biggest comic-book companies to court a new audience with products aimed squarely at teenage girls.

powered by performancing firefox

Filed under: entertainment, print, Teens, trends, Women, Young Adults

Study Reveals TV Pharma Ads Are Not As Effective As Print

Affinity found that, while print may be more effective, TV advertising is very
effective when it is viewed by consumers who suffer from the ailment the product
was developed to treat as compared to consumers in general.

~A

MediaPost Publications – Study Reveals TV Pharma Ads Are Not As Effective As Print – 04/11/2007
AFFINITY, WHICH RESEARCHED CONSUMER REACTIONS to pharmaceutical advertising in the first quarter of the year, has found that fewer people recall TV drug ads than they do print ads for drugs.

The research and consulting firm surveyed 4,000 people by showing them visual storyboards of direct-to-consumer (DTC) TV ads and found that 36% recalled specific TV campaigns. That compares with 50% that recall specific print campaigns.

Filed under: advertising, Consumer, CPG, Media, print, TV

Clinique Launching Moisturizers With Antioxidants

 Clinique will be launching a moisturizer with anitoxidants, one of the buzzwords o 2007.

~A 

MediaPost Publications – Clinique Launching Moisturizers With Antioxidants – 02/23/2007
CONTINUING TO FOCUS ON MORE advanced skin care products, Estee Lauder’s Clinique brand next month launches a new line of moisturizers containing antioxidants.

Marketing plans include sampling, a print campaign starting in April beauty and fashion magazines, and online and out of home ads. Clinique advertising is handled in-house. Last year, according to Nielsen Monitor-Plus, the company spent $3.5 million on advertising for its moisturizers from January to November.

Filed under: Consumer, CPG, Internet, magazines, Media, OOH, print, sampling, trends, Women

Tweets from the Consumer Lab

Categories

Blog Stats

  • 370,707 hits