Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Stick to One Medium at Home

MRI: Consumers Stick to One Medium at Home

According to Mediamark Research & Intelligence data, more than half of people’s time spent consuming media at home is often done exclusively with one medium.

Among all adults, 55 percent of their at-home newspaper reading occurs without involvement with other media. With magazine reading, 53.6 percent is exclusive. For the Internet, the figure is 53.8 percent, and for TV and radio, the percentages are 49.4 and 28.3, respectively.

Filed under: Internet, magazines, Media, Newspapers, radio, TV

The Rich Still Read — at Expense of Other Media

The Rich Still Read — at Expense of Other Media – MarketingVOX

The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.

Filed under: affluent, magazines, Media, Newspapers, print, radio, TV

How Disney Is Reviving A Band Still in Its Teens

Jonas Brothers – a teen sensation – whose last release didn’t do so hot is back with new deal. The group has now been signed by Disney’s record company and they are being groomed to be TV stars as well as pop stars. This is another step from Disney in locking in the tween scene in music. The thing that seems to be working so well for Disney is that while it promotes its musical acts – it also puts them in TV show and movies – giving these talented kids more exposure than a typical record label could.
C.

How Disney Is Reviving A Band Still in Its Teens – WSJ.com

Last year, a teen pop act known as the Jonas Brothers nearly washed out of the music industry. The group’s 2006 debut album on Columbia Records sold poorly and is now out of print. Today, just a handful of the band’s songs are available for download on Apple Inc.’s iTunes Store.

But less than a year after its near-flameout, the group is a candidate to conquer the lucrative kids’ music market. Now signed to Walt Disney Co.’s Hollywood Records, the teenage trio will release a second album next month. Based on early retail orders and fan interest, people in the music industry say it is likely to debut in the top 10 of the Billboard 200 album chart. Disney is also grooming the boys — 14-year-old Nick Jonas, 19-year-old Kevin and 17-year-old Joe — as television stars.

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Filed under: Consumer, entertainment, movies, music, radio, Tweens

Men Online More, But Still Influenced By Traditional Media

Some 71% of men ages 18-34 spend more time online now than a year ago, according
to Maxim‘s latest annual Man Study–but a resounding 74% still felt that
putting an ad on TV would be the “most effective” way to get it seen by guys

~A

MediaPost Publications – Men Online More, But Still Influenced By Traditional Media – 06/18/2007
SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim’s latest annual Man Study–but a resounding 74% still felt that putting an ad on TV would be the “most effective” way to get it seen by guys.

To commemorate its 10th anniversary, the men’s magazine commissioned research agency Hall & Partners to do an in-depth study of U.S. men’s media usage habits. The findings confirm that although men ages 18-34 have been characterized as “advertising averse,” marketers can still target them with entertaining, multi-channel messages.

Filed under: advertising, Consumer, digital, Internet, Men, movies, print, radio, TV, Young Adults

The Album, a Commodity in Disfavor

Remember music singles? Well, they’re back. Fans are buying fewer and fewer full albums, in the shift from CDs to digital music.

~A

The Album, a Commodity in Disfavor – New York Times
LOS ANGELES, March 25 — Now that the three young women in Candy Hill, a glossy rap and R&B trio, have signed a record contract, they are hoping for stardom. On the schedule: shooting a music video and visiting radio stations to talk up their music.

But the women do not have a CD to promote. Universal/Republic Records,
their label, signed Candy Hill to record two songs, not a complete
album.

Filed under: Consumer, digital, Internet, mp3s, radio, trends

Absolut’s (Touchy) Recipe for Success

Absolut has kicked off a
wide-ranging interactive out-of-home campaign by piping video recipes to 2,800
Internet-enabled jukeboxes in bars.

~A

Absolut’s (Touchy) Recipe for Success
NEW YORK — Absolut has kicked off a wide-ranging interactive out-of-home campaign by piping video recipes to 2,800 Internet-enabled jukeboxes in bars.

The effort features rich-media jukebox banner ads that read, “The new taste of temptation is here. Touch to meet Absolut Pears.” Consumers use touch-screen technology to get more information on Absolut Pears at a microsite, which includes video recipes for five different drinks made with the vodka.

Filed under: advertising, Consumer, Customization, digital, Internet, OOH, radio, spirits

Glaceau To ‘Revive’ Students On Break In Florida

Vitamin Water is headed to spring break! The beverage maker will be setting up shop at two spring break hot spots in hopes to get thousands of “Revive” flavor Vitamin Water into their hands.

A Tiki-bar type display will be set up with contests and prizes.

What better way to reach college kids than on spring break?

~A

MediaPost Publications – Glaceau To ‘Revive’ Students On Break In Florida – 03/05/2007
BRAND REPS WILL DISTRIBUTE 4,000 bottles of Vitamin Water’s Revive and Energy drinks on East Beach in Panama City, Fla., next week as college students descend on the area for spring break.

Filed under: college students, Consumer, CPG, experiential, Gen Y, OOH, radio, sampling, Young Adults

Merger Would End Satellite Radio’s Rivalry

Pending FCC approval, and of course the anti-trust issues aside, what will the merger between XM and Sirius satellite radio do to the content of each station’s respective shows.

~A

Merger Would End Satellite Radio’s Rivalry – New York Times
The nation’s two satellite radio services, Sirius and XM, announced plans yesterday to merge, a move that would end their costly competition for radio personalities and subscribers but that is also sure to raise antitrust issues.

Filed under: content, Media, radio

Kids Sway One In Three Parents To Buy Stuff (Duh)

New research suggests as many as one in every three parents is significantly influenced by their kids with it comes to choosing brands.

~A

MediaPost Publications – Kids Sway One In Three Parents To Buy Stuff (Duh) – 02/15/2007
MOST PARENTS WOULD GIVE ANYTHING to get their kids to stop bugging them to buy stuff–be it Scooby Doo fruit snacks, Nike sneakers or a Volvo XC50, preferably in red.

Marketers are not shy about targeting kids for everything from automobiles to toothpaste. But just how deep is kid influence on adult purchases? According to new research by Experian Simmons, one of every three parents is significantly influenced by their kids when it comes to choosing brands.

Filed under: auto, clothing, CPG, entertainment, families, In Store, kids, Media, movies, music, radio, Teens, Tweens

Drop the candy: Special K ads to air in prime snack time

Special K is trying to help people keep their diet resolutions. Starting today, TV and radio ads from Kelloggs will offer real-time reminders to drop the candy bar or skip the mocha (and pick up a Special K snack bar instead, of course).

Targeting consumers at the right time is a great way of engaging them.

~A

Drop the candy: Special K ads to air in prime snack time – USATODAY.com
Chicago, New York and Los Angeles residents are about to get an added push to keep their diet resolutions.

Starting Monday, TV and radio ads from Kellogg’s will offer real-time reminders to drop that candy bar or skip the mocha. The ads will run at snacking hours — midmorning, lunchtime, midafternoon and late at night — with messages such as: “It’s 2:58 p.m. Right now, you’re about to cheat on your diet with a big hunk of something chocolate.” A low-calorie option is then suggested, such as the new Special K snack bar.

Filed under: advertising, Consumer, CPG, diet, Men, radio, TV, Women

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