According to “Profiles Of The U.S. Entertainment Consumer,”
–Frequent moviegoers are avid users of everything from DVD players to big-screen TVs. In fact, those in households with more home entertainment options see almost twice as many movies as those whose homes have fewer devices.
–MP3 users are more likely than the average consumer to subscribe to cable TV and have high-speed Internet access, but they also prefer Ford to other automotive brands, shop for clothing at Wal-Mart and get their electronics at Best Buy!
–More African American homes have two or more TV sets than do White or Hispanic households.
–Kids age 12-17 are nearly twice as likely as the average Internet user to visit iTunes.
–Families are embracing video-on-demand services because they reduce the stress of juggling schedules and getting homework and chores done before TV shows start.
–Adults over age 45 are stepping up their music buying.
–More adults than teens spend time with console and PC games, but teens are five times more likely than adults to play multiplayer games on their consoles.
“Profiles Of The U.S. Entertainment Consumer” puts everything you need to know about how people “take” their media today into one fast-reading report that will show you which media are being used when, and how to reach the consumers you’re targeting most effectively.
Among the more than 50 charts, tables and graphs in this essential executive briefing are:
–Time Spent With Media Per Day
–Owners/Users of Electronic Devices/Services Who “Love” Using Them –Online Content Spending –How Mobile-Phone Subscribers Use Their Handsets –Share of Advertising Expenditures For The Average Film Across Media –Primetime TV Formats Watched Regularly Or Occasionally By Hispanics Versus General Population –Music Buyers’ Entertainment Acquisitions (Past Month)
Filed under: African American, Consumer, entertainment, families, Gaming, kids, Media, movies, mp3s, seniors, VOD