Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Gray, More Affluent, More Internet Shopping

A new study says those over 50 with incomes of $50,000 or more have increased.


Research Brief » Blog Archive » More Gray, More Affluent, More Internet Shopping
In the more than 80 metropolitan markets surveyed by The Media Audit, a recent study shows that those who are over age 50 with incomes of $50,000 or more (the “graying and affluent”) have increased from 17.0 million in 2004 to 22.3 million during the past five years. Collectively, the markets surveyed have an adult population of approximately 142 million.


Filed under: Consumer, Internet, seniors, shopping

Video Games Conquer Retirees

Retirees and baby boomers, especially women, are playing video games. Anxious about the mental cost of aging, older people are turning to
games that rely on quick thinking to stimulate brain activity. A step
slower than in their youth, they are using digital recreations of
bowling, tennis and golf.


Video Games Conquer Retirees – New York Times
CHATAWA, Miss. — For 133 years the School Sisters of Notre Dame have lived here in a thick forest just up the hill from the Tangipahoa River. In a modest but stately compound called St. Mary of the Pines, 52 retired members of this Roman Catholic order spend much of their time as the order’s members have since the 19th century. They read and garden, fish and sew. They pray five times a day.

But many also have a new hobby, one they credit for keeping their hands
steady and minds sharp. They play video games. Every day residents go
to the seven-terminal “Computer Cove” to click furiously on colorful,
nonviolent, relatively simple games like Bejeweled, Bookworm and

Filed under: Baby Boomers, digital, Games, Gaming, Internet, seniors

The Fast and the Furious Join the Country-Club Set

Even as cities are luring people back to downtown neighborhoods with their
melting-pot appeal, suburban and exurban “lifestyle communities” are emerging
with attractions in ever-narrower niches, including private racetracks, horse
stables and airstrips. The market is aging baby boomers who find themselves with
the time and money to pursue a singular passion.


The Fast and the Furious Join the Country-Club Set –
KAUFMAN COUNTY, Texas — Bill Georgas is building a gated community on ranch land here, but where a golf course might have gone, he’s constructing an automobile race track.

“Instead of the 18th green,” he says, “you’ll be looking at four miles of asphalt.”

Set upon almost 1,600 acres about 40 miles east of Dallas, Racers Ranch will feature an 8,000-square-foot clubhouse where homeowners will be able to enjoy a burger and a beer while watching their neighbors stretch the limits of their Ferraris, Porsches and Corvettes, Mr. Georgas says.

Even as cities are luring people back to downtown neighborhoods with their melting-pot appeal, suburban and exurban “lifestyle communities” are emerging with ever narrower niches.

Filed under: Baby Boomers, empty nesters, luxury, seniors, trends

Nintendo at AARP Event to Court the Grayer Gamer – New York Times

Nintendo at AARP Event to Court the Grayer Gamer – New York Times

Nintendo took its new Wii, slated for release on Nov. 19, to Life@50+, an annual event sponsored by AARP.

The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans.

Still, successfully promoting video games to an audience more used to card games than video ones could be a struggle.

Filed under: Baby Boomers, Branded Entertainment, Games, Gaming, living target, Men, seniors, Women

A Deluxe Vacation, Your Friends Included – New York Times

A Deluxe Vacation, Your Friends Included – New York Times

There are more millionaires today than there were a decade ago. Within this circle of weath, a new trend is emerging: luxury vacation for you, your family and your friends.  And it’s not just a weekend ski trip – it’s more like a week or two sailing around the Greek islands in a chartered, fully staffed yacht.

The average age of these millionaires is 60.9 years old, who are also willing to spend it on not just themselves. However, it’s not just the Baby Boomers. Gen X’ers are getting in a piece of the action, too. Those with the means to pay for gift vacations, as many Gen X’ers like to travel in packs.

Sounds like a sweet deal to me!

Filed under: Baby Boomers, seniors, trends

iMedia Connection: The Score: Adults 55+ Adapting Online

iMedia Connection: The Score: Adults 55+ Adapting Online
comScore examines how older adults are spending more time online and adapting to newer web 2.0 technologies and applications.

Filed under: Internet, seniors, websites

Advertising Age – Marketing Reality Check: Blogs, Pods, RSS

Advertising Age – Marketing Reality Check: Blogs, Pods, RSS
NEW YORK ( — Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and Jean Bretzlauf, 57-year-old accountants in a well-to-do suburb of Denver.

Filed under: Blogroll, digital, Internet, living target, Men, Moms, seniors

“Profile Of The U.S. Entertainment Consumer”

According to “Profiles Of The U.S. Entertainment Consumer,”

–Frequent moviegoers are avid users of everything from DVD players to big-screen TVs. In fact, those in households with more home entertainment options see almost twice as many movies as those whose homes have fewer devices.

–MP3 users are more likely than the average consumer to subscribe to cable TV and have high-speed Internet access, but they also prefer Ford to other automotive brands, shop for clothing at Wal-Mart and get their electronics at Best Buy!

–More African American homes have two or more TV sets than do White or Hispanic households.

–Kids age 12-17 are nearly twice as likely as the average Internet user to visit iTunes.

–Families are embracing video-on-demand services because they reduce the stress of juggling schedules and getting homework and chores done before TV shows start.

–Adults over age 45 are stepping up their music buying.

–More adults than teens spend time with console and PC games, but teens are five times more likely than adults to play multiplayer games on their consoles.

“Profiles Of The U.S. Entertainment Consumer” puts everything you need to know about how people “take” their media today into one fast-reading report that will show you which media are being used when, and how to reach the consumers you’re targeting most effectively.

Among the more than 50 charts, tables and graphs in this essential executive briefing are:

–Time Spent With Media Per Day
–Owners/Users of Electronic Devices/Services Who “Love” Using Them –Online Content Spending –How Mobile-Phone Subscribers Use Their Handsets –Share of Advertising Expenditures For The Average Film Across Media –Primetime TV Formats Watched Regularly Or Occasionally By Hispanics Versus General Population –Music Buyers’ Entertainment Acquisitions (Past Month)

Filed under: African American, Consumer, entertainment, families, Gaming, kids, Media, movies, mp3s, seniors, VOD

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