Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Test # 2 – Twitter posts for Tuesday, August 25, 2009

Study: Multi-Taskers Bad at One Thing: Multi-Tasking:

American Teens Weigh in on What “Healthy” Means — turn to parents before facebook for info

Virtual restaurants are huge on Facebook

SIGG & how they misled consumers, big let down re: transparency & gd corp behavior.

10% more shoppers ditching items at the checkout counter this yr v. better economic times!

Translating feelings into research online. NYTimes.


Filed under: shopping, social networking, trends

Can Bulgari Sell Glamour While Cutting Costs?

Can Bulgari Sell Glamour While Cutting Costs? –

Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle class. However, demand for luxury goods is expected to drop by 3 to 7 percent next year, according to a recent study by Bain & Company, the first time the sector has recorded an annual sales decrease since Bain began tracking it in the early 1990s.

Filed under: affluent, economy, luxury, shopping

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

In a recent Nielsen research report forecasting the upcoming
holiday season, consumers reported that practical gifts will
dominate shopping lists this year and food items and gift cards to
grocery stores will be big sellers.

Filed under: economy, food, gift giving, shopping

Divided We Brand: The U.S.’ GMC/Scion Schism

Divided We Brand: The U.S.’ GMC/Scion Schism

According to data-mining company Axciom, Little Rock, Ark., consumers who describe themselves as “very liberal” are disproportionately likely to buy branded automobile oil filters and cigarettes. The “very conservative” consumers paid more attention to home and garden products, like insecticide and septic tank cleaners.

Filed under: Democrats, Politics, Republicans, shopping

Miles of Aisles for a Gallon of Milk? Not Here

Miles of Aisles for a Gallon of Milk? Not Here

After years of building bigger stores — many larger than a football field and carrying 60,000 items — retailers are experimenting with radically smaller grocery stores that emphasize prepared meals, fresh produce and grab-and-go drinks.

The idea is to lure time-starved shoppers who want to pick up a few items or a fast meal without wandering long grocery aisles or paying restaurant prices.

Filed under: food, shopping

Consumers Cut Back On Health, Food–But Not TVs

MediaPost Publications – Consumers Cut Back On Health, Food–But Not TVs – 09/09/2008

Nearly half (44%) of U.S adults report that their diets are becoming less healthy as food prices rise, 52% are buying fewer organic products, and 48% are spending less on health and wellness overall, according to a new study from cultural trend tracking firm Faith Popcorn’s BrainReserve.

Consumer electronics, including flat-screen TVs and video games, seems to be one of the very few category that has benefited as consumers become even more entrenched in cocooning to save money (43% report spending more on their homes, with consumer electronics on the top of the list), Popcorn points out.

Two-thirds (66%) of respondents report cutting back on overall spending, and 84% report making changes such as reducing shopping trips. Fully 90% of women and 79% of men (84% overall) report “buying less stuff,” and 90% report that they are considering opting for a simpler life.

Filed under: Consumer, economy, shopping, trends

The Rich Are Different: They Buy More And Better Stuff

MediaPost Publications – The Rich Are Different: They Buy More And Better Stuff – 09/08/2008

There is a direct relationship between how affluent one is and the amount and quality of goods and services one purchases.

Filed under: affluent, economy, shopping

Study: Shoppers Migrate Down, Down, Down

MediaPost Publications – Study: Shoppers Migrate Down, Down, Down – 09/03/2008

While discounters may be stealing some customers from department stores, for example, they are likely losing others to dollar stores. “As a result of shopper migration, retailers’ customer profiles are shifting,” says TNS Retail Forward’s report.

Filed under: Consumer, economy, shopping

Moms Predict Increase in Back-to-School Spending

Moms Predict Increase in Back-to-School Spending – MarketingVOX

Back-to-school spend in ’08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels — $484, compared with $449 in 2007 — according to (PDF) a national study of US mothers by the Marketing to Moms Coalition

Filed under: economy, Moms, shopping

Upscale Shoppers Lead Costco Pilgrimage

Upscale Shoppers Lead Costco Pilgrimage – MarketingVOX

As the economy weakens, traffic at club stores targeting budget-conscious shoppers has increased at a rate faster than US population growth — with upscale consumers driving the increase, according to new data from Mediamark Research & Intelligence (MRI), writes Retailer Daily.

The number of people that shop at club stores like Costco, B.J.’s and Sam’s Club increased 3.6 percent from September 2006 to April 2008, while the total adult population increased just over 1 percent in the same time period, according to MRI’s Survey of the American Consumer.

Filed under: affluent, Consumer, economy, shopping


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