Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Happy happy joy joy

I can categorize my blog posts directly from Word! Seriously, this is making me more and more excited! Maybe now I can keep my Twitter posts and blog posts updated almost simultaneously! Woo hoo!

Filed under: social networking, trends, Twitter

Test # 2 – Twitter posts for Tuesday, August 25, 2009

Study: Multi-Taskers Bad at One Thing: Multi-Tasking: http://bit.ly/ZWIUv

American Teens Weigh in on What “Healthy” Means — turn to parents before facebook for info http://bit.ly/T2pQk

Virtual restaurants are huge on Facebook http://is.gd/2wmsh

SIGG & how they misled consumers, big let down re: transparency & gd corp behavior. http://bit.ly/fY6nI

10% more shoppers ditching items at the checkout counter this yr v. better economic times! http://ff.im/-75meU

Translating feelings into research online. NYTimes. http://tinyurl.com/legw7p

Filed under: shopping, social networking, trends

theconsumerlab.com moves to Twitter

Twitter / theconsumerlab

It is my goal to keep the Lab blog updated more frequently, so I’m going to try a little experiment. I will use Twitter to post the interesting stories, articles, reports, etc. that I come across. Maybe that will make it easier. Who knows, let’s try it out and see, shall we?

Filed under: social networking

Kimberly-Clark Reaches Out to Moms

Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice).

Dubbed “De mama a mama” (“Mom to mom”), the program aims to generate parenting tips, traditions and advice from Hispanic mothers that will be shared and passed along to new and expectant Latina mothers via a book of culturally focused parenting advice.

Moms with sage advice to bestow on moms-to-be can share their road-tested tips for good parenting at HuggiesEnEspanol.com and PullUpsEnEspanol.com and view thoughts from fellow contributors.

Filed under: families, Hispanics, kids, Moms, social networking

Twitter From the Cradle

It’s Social Networking for Babies – Twitter From the Cradle – NYTimes.com

Call it convenient. Call it baby overshare. But a host of new sites, including Totspot, Odadeo, Lil’Grams and Kidmondo, now offer parents a chance to forgo the e-mail blasts of, say, their newborn’s first trip home and instead invite friends and family to join and contribute to a network geared to connecting them to the baby in their lives.

Filed under: families, kids, social networking, Twitter

Employers Using SocNets to Research Job Candidates

Employers Using SocNets to Research Job Candidates – MarketingVOX

One in five hiring managers (22 percent) say they use social-networking sites to research job candidates, up from 11 percent in 2006 – and an additional 9 percent say they plan to start doing so – according to a CareerBuilder.com nationwide survey of some 3,100 employers, reports MarketingCharts.

Filed under: research, social networking, workplace

Millennials Prefer Social Networking to Internet Porn

Millennials Prefer Social Networking to Internet Porn – MarketingVOX

Social networking sites are increasingly eclipsing pornography consumption over the ‘net — and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise.

Filed under: Gen Y, social networking

Study: Baby Boomers Love Social Networks Too

Study: Baby Boomers Love Social Networks Too

Social networking sites used by teenagers and young adults are also being adopted by baby boomers (aged 44-61). The findings show that 41% of baby boomers have visited social networks, such as MySpace or Facebook, and 61% have been to sites with streaming or downloadable video.

The study, which surveyed 11,600 consumers online, also found that over 57% of Web users overall have stopped at social networking sites in the past three months. Baby boomers stopped on average of eight times in that period.

Filed under: Baby Boomers, social networking

Marketers’ Top 10 Wish List for Agencies of the Future

Marketers’ Top 10 Wish List for Agencies of the Future – MarketingVOX

Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months

Filed under: digital, Media, social networking, Virtual Worlds

Half of Adults Text, Blog, Use Other Social Media

Half of Adults Text, Blog, Use Other Social Media – MarketingVOX

Over 50% of US adults use text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann’s large-scale “Media in Mind” tracking study

Filed under: Blogroll, social networking, texting

Tweets from the Consumer Lab

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