Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent of respondents were defined as “Influentials” or “Green Evangelists”—those who, after learning that a company is environmentally friendly, are very likely to recommend the company and/or its products to others. Green Evangelists tend to be in the 18- to 30-year-old age range and 57% are female, the study found.

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Filed under: eco-friendly, environment, Gen Y, opinion leaders, social responsibility, Young Adults

‘Precycling’ Catches On With Consumers

‘Precycling’ Catches On With Consumers

Consumers who precycle aren’t just content with throwing cans and bottles in the recycle bin and letting waste management sort it out. With increasing consumer interest in sustainable living, those engaged in precycling aim to avoid products that create more superfluous stuff. This could mean everything from buying bulk in order to avoid excess packaging to reusing everything from water bottles to shopping bags (the latter of which has caught on with retailers and the public at large).

Filed under: eco-friendly, environment, social responsibility, trends

Spendy Co-Eds: Digitally-Engaged, Socially Responsible

Spendy Co-Eds: Digitally-Engaged, Socially Responsible – MarketingVOX

A record-level 13.6 million college students (age 18-30) will soon
arrive on campus and account for a record $237 billion in spending this
year — up 20 percent from ’07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive

Filed under: college students, Consumer, digital, Gen Y, social responsibility, students, Young Adults

For Unilever, P&G, No Good Deed Is Going Unpunished

High-profile stances on social causes can have unintended consequences as “ethical marketing” encourages consumers and activists to delve into corporate policies in ever-greater detail. Procter & Gamble and Unilever have become lightning rods, in part because of their stances on environmental and social issues.
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For Unilever, P&G, No Good Deed Is Going Unpunished – Advertising Age – News
BATAVIA, Ohio (AdAge.com) — Greg Allgood, who directs Procter & Gamble Co.’s Children’s Safe Drinking Water program, recently has spent a lot of time demonstrating Pur’s purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty “before” water instead of the treated water in a clip that made the rounds to “Countdown” on MSNBC.

Filed under: advertising, caused based marketing, Consumer, environment, social responsibility

Whole Foods Lines Up Suppliers to Help Fight Poverty

Whole Foods continues to support Whole Planet Foundation with it supplier alliance partners. The foundation fights against poverty by microlending to individuals in areas including agriculture, textiles and other handicraft work.
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Whole Foods Lines Up Suppliers to Help Fight Poverty

MARCH 07, 2008 — Whole Planet Foundation, a Whole Foods Market nonprofit organization dedicated to combating poverty in developing countries, said yesterday it has created a coalition of natural foods companies called Whole Planet Foundation Supplier Alliance for Microcredit, which has pledged $1.05 million over three years to help support the Foundation’s microlending programs.

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Filed under: caused based marketing, social responsibility

Google Supports Ben & Jerry’s ONE Promotion

In an effort to fight poverty Ben & Jerry’s and Google have partnered in a new campaign, ONE. The aim of the campaign is to raise public awareness about poverty, hunger, disease and efforts to fight these problems in the world’s poorest countries.
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MediaPost Publications – Google Supports Ben & Jerry’s ONE Promotion – 03/07/2008

GOOGLE AND BEN & JERRY’S are partnering to promote ONE, a group dedicated to eradicating world poverty.

Ben & Jerry’s recently introduced four new flavors, including ONE Cheesecake Brownie, which is cheesecake flavored ice cream with cheesecake brownie chunks. Each of the containers has information on the organization.

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Filed under: caused based marketing, CPG, Promotions, social responsibility

Cuervo Tequila Breaking ‘Social Responsibility’ Campaign

“We wanted to show this understanding that social responsibility is intrinsic to
the Mexican American experience and way of life,” says the brand director, who
describes social responsibility as a Mexican trait portrayed by family, hard
work, community and the responsible consumption of alcohol. “They are linked
together and we, as a beverage alcohol firm, want to promote the fact that it’s
all wrapped up.”

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MediaPost Publications – Cuervo Tequila Breaking ‘Social Responsibility’ Campaign – 02/01/2008
WITH THE USA-MEXICO SOCCER MATCH coming up on Wednesday, now is the time to launch a campaign for tequila, no? That’s exactly what Jose Cuervo Tradicional is doing, with new TV spots centered on the Mexican culture of “social responsibility.”

The message will be carried by three-time World Cup participant Alberto Garcia Aspe, who has signed on as the brand’s spokesperson, to the multi-generational Mexican consumer.

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Filed under: advertising, social responsibility, spirits

My Network, My Cause

The Internet is truly a great thing when it can connect like-minded people with common interests, drive and desires. We have seen report after report claiming that young people today are concerned about major issues such as human rights and the environment. These tech-savvy college grads are finding each other online through social networks. They are connecting and making things happen to raise awareness and funds for the causes they have heart for.
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My Network, My Cause – New York Times

IN 2003, as Howard Dean’s presidential bid surged, the Internet was hailed as a decisive new factor in electoral politics. In 2007, the explosive growth of online social networks seems poised to drive a similar upheaval in the world of philanthropy.

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Filed under: college students, interactive, Internet, social networking, social responsibility, Young Adults

MTV to launch activism social network

Its clear that the upcoming elections are attracting youth interest like never before. MTV has, for a long time, encouraged youth to get involved politically and get involved in the issues that matter to them. In an evolution of Rock the Vote, MTV has launched a new website Think.MTV.com which is designed to be a resource tool for youth to get informed and connect with others who care about the same issues.
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MTV to launch activism social network – Yahoo! News

MTV will launch a new Internet social network sponsored by foundations operated by the founders of Microsoft and AOL to encourage youth activism.
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The site, Think.MTV.com, is designed to be a resource for social and political issues, aiming to inform as well as let users connect with other like-minded people on issues from the environment to sexual health and discrimination.

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Filed under: college students, Gen Y, social networking, social responsibility, Teens, Young Adults

REI Launches Eco-Sensitive Product Line

REI – an outdoor sporting goods store will begin to designate certain items as environmentally friendly. The items will include recycled, renewable or organic fibers. This is a good move for a company whose customers consist of many environmentally conscious outdoor enthusiasts and affluent recreation lovers. Patagonia, another outdoor apparel and gear company, is known for its environmentally friendly and socially conscious business practices. Hopefully this is a trend that will spread throughout the entrie outdoor industry.
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GreenBiz News | REI Launches Eco-Sensitive Product Line

Recreational Equipment Inc. (REI) unveiled an eco-sensitive label last week that will designate products with a lower environmental impact.

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Filed under: clothing, eco-friendly, environment, fashion, social responsibility

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