Burger King’s success with hitting it target market has not gone unnoticed. They sponsor all the right things – NFL, Nascar and Xbox. They are using humor in their ads that speaks to the Youtube generation of guys who eat meat – and not salads. Its funny how their success completely opposes recent healthy lifestyle trends that seem to be all the news lately.
Burger King’s laserlike focus on the testosterone crowd has prompted a turnaround that has been easy to miss, given the phenomenal roll McDonald’s has been on for the last few years. Indeed, Burger King’s rebound isn’t nearly as profitable or sustained.
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