Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Anheuser Sponsors Ultimate Fighting Championship

Anheuser-Busch is sponsoring the UFC. This sponsorship will give them a lot of exposure to their main target – men 21+.

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Anheuser Sponsors Ultimate Fighting Championship – 02/29/2008

ANHEUSER-BUSCH WILL BE THE EXCLUSIVE beer sponsor for the Ultimate Fighting Championship, the premiere mixed martial arts organization.

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Filed under: Beer, Men, sports

Nintendo Looks to Build on Its Anti-Couch-Potato Game Play

A new marketing effort will take the Nintendo Wii out of the living room and bring it to live sporting events. The intent here is to get the game in the hands of sports fans, but also to build the “Nintendo Fan Network.” The fan network allows users to download software that gets them all the info a fan needs to know.
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Nintendo Looks to Build on Its Anti-Couch-Potato Game Play – Advertising Age – News

Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans’ hands.

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Filed under: Games, Gaming, Men, Sponsorship, sports, wii

Pro Football Remains America’s Favorite Sport

Harris last month polled 2,302 adults, of whom 1,562 follow one or more sport,
and found that 30% of the latter say professional football is their favorite.
Second place goes to baseball, with 15% saying it is their favorite sport.
College football is third, with 12%, and 10% of sports enthusiasts say auto
racing is their fave.

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MediaPost Publications – Pro Football Remains America’s Favorite Sport – 02/06/2008
SOME SOLACE FOR MARKETERS WITH post-Super Bowl buyer’s remorse: football is still the most popular sport in America. Rochester, N.Y.-based Harris Interactive says that despite the intramural drama and scandals, the popularity of major sports is unchanged, at least since last year.

Harris last month polled 2,302 adults–of whom 1,562 follow one or more sport–and found that 30% of the latter say professional football is their favorite. Second place goes to baseball, with 15% saying it is their favorite sport. College football is third, with 12%, and 10% of sports enthusiasts say auto racing is their favorite.

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Filed under: Consumer, sports

X Games recruit fans for eco-actions – Environment- msnbc.com

The X games have traditionally attracted a young crowd of dedicated outdoor and extreme sports enthusiasts. These young people are leading the way in environmental responsibility and action. In order to stick with the audience, the X Games have created initiatives to show spectators and participants that they are trying to reduce the tremendous environmental impact of this event. In addition to enviro-friendly materials and recycling, the organization is encouraging spectators to join in the effort.
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X Games recruit fans for eco-actions – Environment- msnbc.com

With thousands of people descending upon Buttermilk Mountain for this weekend’s Winter X Games, there’s undoubtedly going to be some kind of environmental impact. Organizers are doing their best to make it as small as possible, limiting the event’s carbon footprint through a program called X Games Environmentality.

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Filed under: eco-friendly, environment, extreme sports, sports

Marketers Ready To Address 45% Of Super Bowl Audience

Experts say there are two reasons behind the switch. The first is the writer’s
strike. “There is nothing else out there,” says one. And even in a good year,
the Super Bowl beats the stuffing out of the Oscars for reaching women. But
also, there is a shift among the types of women watching the game. Baby Boomer
women are a growth audience, with women 55-plus up 25% since 2003.

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MediaPost Publications – Marketers Ready To Address 45% Of Super Bowl Audience – 01/22/2008
WHILE A WOMAN-FRIENDLY SUPER BOWL may sound as farfetched as, well, Eli Manning getting a ring, Super Bowl XLII is shaping up to be one of the girliest TV events in some time–and maybe, for some time to come.

At least, big-time marketers think so. Victoria’s Secret, which has been missing on Game Day since 1999, is back this year, using the game to kick off its big Valentine’s Day marketing effort. Procter & Gamble has bought a spot for Tide to Go, a stain remover. And Unilever will use the game to showcase a spot for Sunsilk, a hair-care product aimed at young women.

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Filed under: advertising, clothing, CPG, fashion, sports, TV

UFC Signs Major Sponsorship Deal | Chron.com – Houston Chronicle

Hard punches and bad ass bikes – what else do guys need? The UFC and Harley-Davidson are betting that their brands will work extremely well together. The deal exposes Harley-Davidson to younger consumers who are very likely to admire the “wind in your face” lifestyle, while at the same time adding some prestige to UFC with a well established name.
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UFC Signs Major Sponsorship Deal | Chron.com – Houston Chronicle

NEW YORK — On its way to becoming a mainstream sport, Ultimate Fighting Championship has long courted a sponsor that could bolster its image.

The fast-growing UFC is finally getting one. The Las Vegas-based company that specializes in mixed martial arts is teaming up with Milwaukee-based Harley-Davidson Motor Co.

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Filed under: advertising, Men, positioning, sports, Young Adults

Unilever Targets Young Women Who Watch Super Bowl – 01/18/2008

Over the past few years, marketers have become more aware of the fact that women are watching the Super Bowl too. In fact, reports have even shown that many women enjoy the ads more than the game itself. Unilever is tapping into this trend and specifically targeting women with ads for Sunsilk.
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MediaPost Publications – Unilever Targets Young Women Who Watch Super Bowl – 01/18/2008

THE SUPER BOWL MAY BE suffused with testosterone, but that isn’t stopping Unilever from using the game to launch a new global campaign for women’s hair-care product Sunsilk.

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Filed under: advertising, sports, Women, Young Adults

Athletes’ New Game: Their Own Web Ads

In sports, teams have always promoted themselves to bring new fans into the seats. Now, simple technology has attracted athletes to begin promoting themselves independent of their team franchise. The only issue with the self-promotion by athletes is that it is not controlled by marketers, but by the athletes themselves who do not necessarily have advertising experience. Corporate sponsors seem to be ok with athletes making personal commercials for now – as long as they keep out any controversy.

Athletes’ New Game: Their Own Web Ads – WSJ.com

Most athletes promote themselves relentlessly, and Web sites and blogs are almost de rigueur among sports stars. Messrs. Bosh and Nash go a step beyond that, effectively taking the creative reins from the professionals and selling themselves directly through their ads. At a time when user-generated content is all the rage, marketers and the athletes say it’s only natural that celebrities, too, would want to exert more control, and they expect more such ads to come.

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Filed under: advertising, Internet, sports

Fans in a Video Playoff for Super Bowl Tickets

The Coors Brewing Company is offering consumers a chance to win tickets
for the 2008 or 2009 Super Bowl by submitting video clips to its Web
sites.

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Fans in a Video Playoff for Super Bowl Tickets – New York Times
DON’T tell the children who watched “Miracle on 34th Street” on TV last month, but there is no Santa Claus — at least, not in a contest being sponsored by Coors.

The Coors Brewing Company is offering consumers a chance to win tickets
for the 2008 or 2009 Super Bowl. The video clips that contestants are
invited to submit on two Web sites (coorsbeer.com and coorslight.com),
to demonstrate why they deserve a trip to the Super Bowl, cannot depict
Santa because the character appeals to those under the legal drinking
age of 21.

Filed under: Beer, Consumer, digital, Internet, Promotions, sports, websites, youtube

In Fishing for New Anglers, Fantasy League Offers a Hook

rwin Jacobs, a Minneapolis-based financier
who owns boat maker Genmar Holdings and is chairman of the professional
bass-fishing tournament group FLW Outdoors, yesterday announced that
the winner of an online fantasy-fishing competition would receive a $1
million payout. The Web site, FantasyFishing.com, was tested last year
and attracted several hundred thousand participants.

Wal-Mart
Stores has been a title sponsor of the real-life FLW, which has grown
from seven professional and amateur events to 240. Many of the events
have their weigh-ins at Wal-Mart parking lots. The purses also have
grown; this year the FLW awarded a top prize of $1 million to a
professional angler during one event.

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In Fishing for New Anglers, Fantasy League Offers a Hook – WSJ.com
Call it hook dreams.

In an effort to expand the sport of recreational and sport fishing, Irwin Jacobs, chairman of the professional bass-fishing tournament group FLW Outdoors, said his company is offering a $1 million payout to the winner of his newly launched online fantasy-fishing competition.

Mr. Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings, made the announcement at a large breakfast at the Waldorf Astoria Hotel in Manhattan attended by numerous professional anglers and the media. The Web site, FantasyFishing.com, was tested last year and attracted several hundred thousand participants.

Filed under: Men, Promotions, sports

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