Its that time – Back to School – and marketers are ready with new and interesting campaigns. CompUSA and OfficeMax are using TV show, sweeps and discounts to attract the young students. Also participating in the BTS time period will be electronic retailers pushing notebook computers as well as other fun gadgets.
MediaPost Publications – Marketers Pull Out All The Stops To Engage Students – 07/27/2007
CREATIVE AD CAMPAIGNS REQUIRE CREATIVITY, but retailers OfficeMax and CompUSA are taking extreme measures to impress the back-to-school crowd.
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Filed under: Consumer, In Store, kids, students
September 7, 2006 • 9:55 am
WSJ.com – Big Banks On Campus
Students aren’t the only ones headed back to school.
Financial institutions are swarming over college campuses, pushing promotions and free gifts to entice students to sign up for new bank accounts, credit cards and insurance policies. For many banks, students represent one of the fastest growing business segments. Moreover, their research shows that a young adult who opens an account often remains a loyal customer for many years to come.
Filed under: students
September 7, 2006 • 9:19 am
First Podcasts for Recruiting Law Students Are Introduced by Legal Insight Media: Financial News – Yahoo! Finance
Legal Insight Media, Inc., a marketing company that helps law firms differentiate themselves using electronic media, announced today TrueView podcasts, the first podcasts designed for recruiting law firm associates. The first series of TrueView podcasts was created for prominent Boston law firm Goulston & Storrs to enable law students to download perspectives from current associates and partners on their experiences working at the firm.
Filed under: podcasts, students