Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Bag That Aced the U.S. Open – New York Times

The Bag That Aced the U.S. Open – New York Times
HARRODS is known for its deep olive shopping bag. Bloomingdale’s has its hallmark brown paper. And now the United States Open has its own signature bag as well.

Filed under: clothing, Promotions, tennis

Lexus Drives Promos Court Side for US Open

Lexus Drives Promos Court Side for US Open
Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Mens Singles Championship to serve up promos right down the baseline of the tennis event.

As part of the event, which kicked off Monday at the National Tennis Center in Flushing Meadows, NY, the automaker launched the Lexus Insider Alert, a cell phone application that alerts attendees to Lexus activities on-site and provides audio tours of Lexus vehicles at a Lexus Hybrid Tent display. Also, five vehicle displays will feature all of the brands hybrid vehicles—including the LS 600h L.

Filed under: advertising, Internet, living target, Mobile, tennis

A Solid Net Game

A Solid Net Game – 8/28/2006 – Broadcasting & Cable
By Stuart Miller — Broadcasting & Cable, 8/28/2006

The U.S. Open tennis tournament, beginning this week and running through Sept. 10, is wildly unpredictable. There have been seven different men’s U.S. Open champions in the past 10 years and eight women’s champs.

For upmarket advertisers, the Open tells a quality-over-quantity story. Despite only modest viewership, it delivers elusive affluent male viewers the way few other venues can. For USA, which carries most of the daily daytime and the early rounds, and CBS, which mainly airs the weekend matchups and the finals, the Open is steady but not growing.

Filed under: advertising, Men, tennis

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