Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Happy happy joy joy

I can categorize my blog posts directly from Word! Seriously, this is making me more and more excited! Maybe now I can keep my Twitter posts and blog posts updated almost simultaneously! Woo hoo!


Filed under: social networking, trends, Twitter

Test # 2 – Twitter posts for Tuesday, August 25, 2009

Study: Multi-Taskers Bad at One Thing: Multi-Tasking:

American Teens Weigh in on What “Healthy” Means — turn to parents before facebook for info

Virtual restaurants are huge on Facebook

SIGG & how they misled consumers, big let down re: transparency & gd corp behavior.

10% more shoppers ditching items at the checkout counter this yr v. better economic times!

Translating feelings into research online. NYTimes.

Filed under: shopping, social networking, trends

Brown Bagging It Becomes Fashionable

Brown Bagging It Becomes Fashionable

Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last year (38 bagged lunches per capita compared to 35 in 2006).

Nearly 12% of lunchtime opportunities were brought from home as of the year ended February 2008. In contrast, the February  2007 figure was 11.3%. Of those polled, cost-saving was the primary motivation.

Filed under: economy, food, trends, workplace

‘Precycling’ Catches On With Consumers

‘Precycling’ Catches On With Consumers

Consumers who precycle aren’t just content with throwing cans and bottles in the recycle bin and letting waste management sort it out. With increasing consumer interest in sustainable living, those engaged in precycling aim to avoid products that create more superfluous stuff. This could mean everything from buying bulk in order to avoid excess packaging to reusing everything from water bottles to shopping bags (the latter of which has caught on with retailers and the public at large).

Filed under: eco-friendly, environment, social responsibility, trends

McCormick releases 2009 flavor forecast

McCormick releases 2009 flavor forecast

The 10 flavor pairings highlighted in the 2009 McCormick flavor forecast reflect “an appetite for internationally infused tastes, a desire for all-natural foods and a craving for favorite ingredients re-imagined with contemporary whimsy,” the spice company says. The pairings include cayenne and tart cherry, as well as garam masala and pepitas.

Filed under: flavor, food, trends

Glamping – camping, but not quite roughing it

Green Traveler – Glamping – Glamping – camping, but not quite roughing it –

IF the eco-friendly idea of falling asleep under the stars and roasting marshmallows around a campfire appeals to you, but the reality of pitching a tent and sleeping on bumpy ground does not, glamping, the new term being used for upscale — or glamorous — camping, could be your ideal green vacation.

Filed under: eco-friendly, travel, trends

Consumers Cut Back On Health, Food–But Not TVs

MediaPost Publications – Consumers Cut Back On Health, Food–But Not TVs – 09/09/2008

Nearly half (44%) of U.S adults report that their diets are becoming less healthy as food prices rise, 52% are buying fewer organic products, and 48% are spending less on health and wellness overall, according to a new study from cultural trend tracking firm Faith Popcorn’s BrainReserve.

Consumer electronics, including flat-screen TVs and video games, seems to be one of the very few category that has benefited as consumers become even more entrenched in cocooning to save money (43% report spending more on their homes, with consumer electronics on the top of the list), Popcorn points out.

Two-thirds (66%) of respondents report cutting back on overall spending, and 84% report making changes such as reducing shopping trips. Fully 90% of women and 79% of men (84% overall) report “buying less stuff,” and 90% report that they are considering opting for a simpler life.

Filed under: Consumer, economy, shopping, trends

U.S. to Grow Grayer, More Diverse

U.S. to Grow Grayer, More Diverse –

The nation’s population will look dramatically different by mid-century, becoming more racially and ethnically diverse and a good deal older as it increases from about 302 million to 439 million by 2050, according to projections released today by the U.S. Census Bureau.

Filed under: African American, Baby Boomers, empty nesters, Hispanics, trends

Organic Market May Be At A Plateau

Organic market shows signs of a slowdown – Financial & Industry – FoodNavigatorUSA – Food, Beverage & Nutrition – Publications – Decision News Media

Although the number of consumers using organics increased from 55% to 73% between 2000 and 2006, there has been no notable change between 2006 and today, according to a survey by The Hartman Group. In fact, the report shows a slight decrease in use from 2006 to this year — from 73% of consumer to 69%.

“There is still a lot of opportunity to be found but food manufacturers now have to be a lot more judicial in where they put their innovation dollars into going organic,” says Shelley Balanko, vp of ethnographic research for The Hartman Group. Consumers are increasingly concerned about hormones and antibiotics in food, she says, which adds to the appeal of items such as organic dairy products.

Organic is now being included among “several symbolic distinctions of equal importance subsumed under the moniker of quality,” the report says. It notes that formerly fringe food categories –and categories that may link by dotted lines to organics, but can also stand on their own — are gaining traction with consumers. These categories include local and artisan products, as well as fair trade, humane, cage free or free range.

Filed under: beverages, Consumer, CPG, food, organics, trends

Report: U.S. Hispanic User Base on Web Growing Faster Than Expected

Report: U.S. Hispanic User Base on Web Growing Faster Than Expected

The report forecasts that 29 million Hispanics will be online by 2012, representing nearly 60 percent of the fast growing population

Filed under: Hispanics, trends

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