Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Stick to One Medium at Home

MRI: Consumers Stick to One Medium at Home

According to Mediamark Research & Intelligence data, more than half of people’s time spent consuming media at home is often done exclusively with one medium.

Among all adults, 55 percent of their at-home newspaper reading occurs without involvement with other media. With magazine reading, 53.6 percent is exclusive. For the Internet, the figure is 53.8 percent, and for TV and radio, the percentages are 49.4 and 28.3, respectively.

Filed under: Internet, magazines, Media, Newspapers, radio, TV

The Rich Still Read — at Expense of Other Media

The Rich Still Read — at Expense of Other Media – MarketingVOX

The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.

Filed under: affluent, magazines, Media, Newspapers, print, radio, TV

Pew: TV still leading news source

The Associated Press: TV remains top source of news even as online grows

A survey of the news consumption habits of Americans by the Pew Research Center found that 46% of those surveyed have a “heavy reliance” on TV news. About 13% of those surveyed claimed a similar reliance on online news. The report breaks down media preference by income, median age and education level. According to the report, about a third of the under-25 crowd reads or views no news on an ordinary day, up from 25% a decade ago.

Filed under: Internet, Media, TV

Product Placements Acquire a Life of Their Own on Shows

Business News – Media and Advertising – New York Times

Product Placements Acquire a Life of Their Own on Shows

Product placements woven into the plots of popular shows are a growing concern to the Federal Communications Commission and consumer groups.

Filed under: advertising, Branded Entertainment, Media, TV

Up Next, a Show From Our Sponsor

Marketers of beer and pet food are developing programs that are centered on their products.

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Advertising – Shows Created by Brands Walk Tightrope With Viewers – NYTimes.com
DECADES after advertisers produced TV series like “Schlitz Playhouse of Stars” and viewers watched Barbara Walters and Ed McMahon deliver Alpo commercials on “Today” and “The Tonight Show,” marketers of beer and pet food are developing programs that are centered on their products.

Filed under: advertising, Beer, Consumer, CPG, dogs, pets, TV

How to Get Your Brand on ‘Oprah’

Want to get your brand on Oprah? The fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh Groban to Boudreaux’s Butt Paste doesn’t do structured brand-integration deals or, technically at least, live commercials. And her company, Harpo Productions, tightly controls advance and post-publicity about the praise that gets parceled out.

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How to Get Your Brand on ‘Oprah’ – Advertising Age – Madison+Vine: News
BATAVIA, Ohio (AdAge.com) — She’s the queen of commercial endorsement, launch pad for four dozen books on the top of The New York Times bestseller list, fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh Groban to Boudreaux’s Butt Paste.

Filed under: advertising, celebrity, Consumer, TV

Turner to Offer Marketers Way to Link Ads to Content

Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt.

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Turner to Offer Marketers Way to Link Ads to Content – New York Times
Ever smile while watching a movie on TV because, say, you just saw the scene from “The Godfather” when Vito Corleone leaves his office at the Genco Olive Oil factory and a commercial comes on for Bertolli olive oil? Turner Entertainment Networks wants to turn those coincidences into sales opportunities.

At the Turner Entertainment upfront presentation on Wednesday, Linda
Yaccarino, executive vice president and general manager for advertising
sales and marketing, described a new system intended to pair
commercials with relevant moments in the shows they interrupt. The
system, called TV in Context, was more than a year in development, she
said.

Filed under: advertising, Consumer, TV

Is ‘American Idol’ past its peak?

American Idol is still TV’s most popular show, but ratings are down and the younger audiences seem to be less interested, leading to a “greying” in viewership.

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Is ‘American Idol’ past its peak? – CNN.com
NEW YORK (AP) — The fevered response to the latest loopy Paula Abdul episode, where she judged a phantom performance, just goes to show how “American Idol” continues to dominate television in its seventh season.

Filed under: advertising, Consumer, TV

WWE Paves Virtual ‘Road to Wrestlemania’

WWE is getting in on the social networking phenomenon on the virtual world Habbo. This is a big step for WWE in developing its digital footprint. They know that the only way to remain a relevant brand in today’s highly technological world, they must  expand beyond live shows and TV.
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WWE Paves Virtual ‘Road to Wrestlemania’

NEW YORK In an effort to generate excitement among teens and tweens, World Wrestling Entertainment is taking its Road to Wrestlemania XXIV to the virtual world of Habbo, a social networking site aimed at teenagers.

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Filed under: content, Internet, kids, social networking, Teens, TV, Tweens, Virtual Worlds

Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers

If eyeballs are glued to any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room. An IDC study says people spend 70.6 hours per week, on average, with all media. They spend 16.4 hours glued to television and 3.9 hours with newspapers and magazines. Age determines media use; older consumers favor TV and print.

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Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers

IF EYEBALLS ARE GLUED TO any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room.

Tech and media consultancy IDC, which has published a study on consumer online behavior, reports that the Internet is where people spend the most time browsing–32.7 hours per week.

Filed under: Baby Boomers, Consumer, Media, TV, VOD, websites, youtube

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