Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Up To Age 11, Most Kids Aren’t Heavy Internet Users

MediaPost Publications – Up To Age 11, Most Kids Aren’t Heavy Internet Users – 08/12/2008

Relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as
well as tech-oriented entertainment, according to a new Packaged Facts report, “The Kids and Tweens Market in the U.S.”


Filed under: Internet, kids, Media, Teens, Tweens

Tweens Favor the ‘Net, Need Search to Shop

Tweens Favor the ‘Net, Need Search to Shop – MarketingVOX

The vast majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day, according to an ROI research study commissioned by DoubleClick Performics

Filed under: Internet, online retail, shopping, Teens, Tweens

How-To: Tips for Targeting Tweens

How-To: Tips for Targeting Tweens – MarketingVOX

Part of targeting tweens is knowing what motivates them to purchase. Personal and social motivations can be comprised in four strong inclinations:

  • The need to belong
  • The desire for power
  • More freedom from parents (but not too much. That parents approve of their choices is still important to them)
  • The desire to have fun — sensory stimulation is crucial to a product’s success

Filed under: Tweens

Packaged Facts Finds Kids Take Lead On Green Purchases

MediaPost Publications – Packaged Facts Finds Kids Take Lead On Green Purchases
Half of 6- to-8-year-olds encourage their parents to buy green products–with Hispanic children leading other demographics by a wide
margin. The Hispanic kids’ environmentalism, in turn, may be the reason why the Pacific region–with its large Hispanic population–leads all other areas in numbers of kids pushing their parent to go green.

Filed under: eco-friendly, Hispanics, kids, Tweens

A LOL matter? Teens slip texting talk into assignments

A LOL matter? Teens slip texting talk into assignments –

It’s nothing to LOL about: Despite best efforts to keep school writing assignments formal, two-thirds of teens admit in a survey that emoticons and other informal styles have crept in.

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Filed under: Mobile, Teens, Tweens

Big retailers seek teens (and parents)

With consumers cutting back on spending, many retailers have decided
the best way to recapture them is to deliver a more cutting-edge
experience and trendier clothing to attract their kids. The reasoning:
Even as parents tighten their belts, they still spend freely on their
children. If kids can get their parents to drive them to stores, the
parents will end up shopping for themselves, too.


Big retailers seek teens (and parents) –
Having lost shoppers to hip specialty shops, department stores are reinventing themselves to attract both adults and their style-minded children.

J.C. Penney, Macy’s, Bloomingdale’s, Saks Fifth Avenue and Kohl’s are all adopting approaches — from celebrity-designed fashions to mobile marketing to better fitting rooms — to try to lure young shoppers without turning off their parents.

Filed under: clothing, Consumer, families, Teens, trends, Tweens

Teens Name Coke, McD’s As Faves in New Study

A new survey reveals that teens still favor big name brands.


Teens Name Coke, McD’s As Faves in New Study
Old school brands still rule among teens, according to a new survey from virtual online community Habbo.

From Coca-Cola to CoverGirl, many of the favorite brands of today are the same as yesterday.

More than 7,700 U.S. teenagers (ages 11-18) were asked to reveal their favorite brands in an online poll conducted last October and November. The study was organized among teens participating in Habbo.

Filed under: Teens, Tweens

Personal care product marketers reach for a teeny edge

At recent cheerleading camps across the country, Propel, a unit of Gatorade,
sponsored “hydration breaks,” handing out “fitness water” after participants
exercised. P&G’s CoverGirl conducted a makeover tour, showing how to apply
lip gloss and other cosmetic products. Skintimate, a unit of S.C. Johnson &
Son, sponsored an in-camp cheerleading competition to anoint a “Smooth Moves”

But, Keller Fay Group finds that teens are slightly more likely to dis a product if
they don’t like it.

Personal care product marketers reach for a teeny edge – Los Angeles Times
At a national cheerleading competition last month, girls wearing short skirts and purple eye glitter competed for points at the Anaheim Convention Center. But the real contest was going on in the beauty lounge.

The prize: the loyal buying habits of brand-obsessed teens.

Filed under: Consumer, Teens, Tweens

WWE Paves Virtual ‘Road to Wrestlemania’

WWE is getting in on the social networking phenomenon on the virtual world Habbo. This is a big step for WWE in developing its digital footprint. They know that the only way to remain a relevant brand in today’s highly technological world, they must  expand beyond live shows and TV.

WWE Paves Virtual ‘Road to Wrestlemania’

NEW YORK In an effort to generate excitement among teens and tweens, World Wrestling Entertainment is taking its Road to Wrestlemania XXIV to the virtual world of Habbo, a social networking site aimed at teenagers.

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Filed under: content, Internet, kids, social networking, Teens, TV, Tweens, Virtual Worlds

Text Generation Gap: U R 2 Old (JK) – New York Times

Kids today, especially teenagers, are defining themselves by the way the communicate. Parents feel out of the loop because they may not completely understand the ways in which their kids are communicating through technology.

Text Generation Gap: U R 2 Old (JK) – New York Times

Children increasingly rely on personal technological devices like cellphones to define themselves and create social circles apart from their families, changing the way they communicate with their parents.

Innovation, of course, has always spurred broad societal changes. As telephones became ubiquitous in the last century, users — adults and teenagers alike — found a form of privacy and easy communication unknown to Alexander Graham Bell or his daughters.

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Filed under: Mobile, Teens, texting, Tweens

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