Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Gen X, Gen Y Moms Use Internet Differently

Gen X, Gen Y Moms Use Internet Differently – MarketingVOX

Though both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to a study from The Parenting Group and NewMediaMetrics.

Gen Y moms are much more attached to media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.

In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos

Filed under: digital, Gen Y, Internet, Media, Moms, websites, Women

Number of ‘Cyberchondriacs’ — Online Health Info Seekers — Levels Off

Number of ‘Cyberchondriacs’ — Online Health Info Seekers — Levels Off – MarketingVOX

Some 150 million people have gone online to obtain healthcare
information – 66 percent of all adults, and 81 percent of those who are
online – but that 2008 number is down from 2007’s 160 million, according to an annual Harris Poll of people whom Harris labels “cyberchondriacs,” MarketingCharts writes.

Filed under: content, health, Internet, websites

Harper-Collins, SAK Team Up For Year-Long Book Bag Promo

Books and handbags? Sounds like a women-targeted program to me! Harper-Collins and SAK are teaming up to promote summer books and summer bags. Since women spend a significant amount of time on the computer shopping or browsing, this promotion makes sense.

~A

MediaPost Publications – Harper-Collins, SAK Team Up For Year-Long Book Bag Promo – 05/07/2008
Summer’s coming, and the time is right for … reading on the beach?

Maybe beach reading isn’t something Martha and the Vandellas would have sung about, but the “light summer reading” season is upon us. A leading publisher and a trendy handbag maker have joined forces to create a “novel” campaign designed to promote summer books and summer bags.

Filed under: Consumer, digital, fashion, Internet, Promotions, shopping, websites, Women

Keeping Pace: The Evolution of Marketing and Branding

The 2.0 world is evolving rapidly, creating new promotions and
marketing opportunities such as RSS feeds, podcasting, blogging,
talking avatars and widgets everywhere.

~A

Keeping Pace: The Evolution of Marketing and Branding
In the digital space, the world of marketing and branding is constantly changing. New technology developments are prompting companies to take a fresh look at the ways they reach and interact with their vendors and customers.

Filed under: advertising, Blogroll, Consumer, Customization, digital, entertainment, gadgets, interactive, Internet, Media, Promotions, technology, trends, UGM, viral, websites, widgets

As Barbie Sales Fall, Mattel Looks To Simplify Its Iconic Line

Mattel’s struggle to breathe life back into Barbie–more than a year after problems surfaced–shows the ongoing challenge the toy industry faces in attracting the fickle attention of young girls.

In many of last year’s Barbie lines, for example, the company sought to modernize the doll with more electronic features. But attempts to
address the competition posed by iPods and other electronic items have only
confused its young customers.

~A

As Barbie Sales Fall, Mattel Looks To Simplify Its Iconic Line – WSJ.com
For Mattel Inc. and its flagship icon Barbie, chasing the ever-changing tastes of American girls is turning out to be more difficult than expected.

Amid a rare quarterly loss reported Monday, the El Segundo, Calif., company reported flat world-wide sales for the Barbie brand. That reflects a 12% decline in the U.S., repeating a pattern the company struggled with last year, when domestic Barbie sales declined as foreign sales increased.

Filed under: Consumer, Gen Y, kids, websites

Hoping To Get Its Hanes On Them, Brand Does Online Duty

Hanes is taking to the web to find its target consumer – young men.

MediaPost Publications – Hoping To Get Its Hanes On Them, Brand Does Online Duty – 04/03/2008
GENTLEMEN MAY HAVE PREFERRED HANES back in the Seventies, but today’s young men prefer anything that’s online–so the iconic brand is spending a lot more time bouncing around the Internet, particularly in places where there is men’s lifestyle content to be found.

That means games and movies, videos and music about women and cars, risk and adventure. Over the last 18 months, Winston-Salem, N.C.-based Hanes has integrated its marketing, says Hilton Graham, senior brand manager on the Hanes brand, looking for entry to places where young men go to explore.

Filed under: advertising, Consumer, Men, websites

An Online Game So Mysterious Its Famous Sponsor Is Hidden

The Lost Ring is part of a gaming genre called alternate-reality
games that blend online and offline clues and rely on players
collaborating to solve the puzzles. While corporate sponsorship of these games is common, this is McDonald’s first foray into the genre.

~A

An Online Game So Mysterious Its Famous Sponsor Is Hidden – New York Times
NOT known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place.

For that reason, gamers were surprised to learn that McDonald’s was the
sponsor of an enigmatic Olympic-themed online game called The Lost
Ring, introduced last month. Nothing about the game was branded
McDonald’s, and the game’s Web sites — mysterious and hip, like “Lost”
mixed with “The Blair Witch Project”— were a far cry from the golden
arches.

Filed under: advertising, Branded Entertainment, Consumer, digital, Games, Gaming, Internet, Olympics, websites

Yahoo Launches Site Focused on Women

Yahoo is launching a site focused on women, called Shine. With Shine, Yahoo plans to expand its offerings in parenting, sex and
love, healthy living, food, career and money, entertainment, fashion,
beauty, home life, and astrology. In a way, Yahoo is answering a request from consumer-packaged goods, retail and pharmaceutical companies who are constantly looking for new and more ways to reach their target consumers. At the same time though, Yahoo is entering a playing field with big name players like iVillage. Will this add clutter or really break through the noise and reach the women 25 to 54 that they are looking for?

~A

Yahoo Launches Site Focused on Women – New York Times
NEW YORK (AP) — Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.

The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.

Filed under: Consumer, CPG, digital, Internet, websites, Women

My Mommy’s Online

Slowly but surely searching, online shopping and social networking are becoming part of mothers’ daily routines.

~A

My Mommy’s Online – eMarketer
Being a parent makes going online almost a necessity.

Today, more than 40% of all women who go online in the US—approximately 35 million of them—are mothers who have children under 18 at home.

Filed under: Internet, websites, Women

Online Coupons Tied To Loyalty Cards Raise Privacy Concerns

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery
chain will offer the service at 2,481 stores, such as Kroger, Ralphs, King
Soopers and Fry’s, in 31 states across the country. General Mills signed on to
offer coupons for Cheerios, Green Giant and Yoplait beginning today.
Kimberly-Clark and Kraft will begin offering discounts on items by the end of
the month.

~A

MediaPost Publications – Online Coupons Tied To Loyalty Cards Raise Privacy Concerns – 03/13/2008
AOL EXPECTS TO ANNOUNCE TODAY a free consumer service that ties online coupons to loyalty cards, and privacy experts are less than pleased. However, supporters say that while the cards record purchases and shopping habits, the technology helps marketers focus campaigns on products that shoppers really need.

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery chain will offer the service at 2,481 stores–such as Kroger, Ralphs, King Soopers and Fry’s–in 31 states across the country. General Mills signed on to offer coupons for Cheerios, Green Giant and Yoplait beginning today. Kimberly-Clark and Kraft will begin offering discounts on items by the end of the month.

Filed under: coupons, Internet, websites

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