Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nintendo Hopes Its ‘Wii Fit’ Works Out

Nintendo’s Wii has come out with a new game targeted at women looking to lose some weight.

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Nintendo Hopes Its ‘Wii Fit’ Works Out – WSJ.com
Nintendo’s Wii gaming console introduced sedentary gamers to the idea of moving off the couch. Now Nintendo is coming out with the Wii Fit, an add-on to the gaming system designed to appeal to women looking to lose weight.

The $90 attachment, dubbed the “Balance Board,” expands the range of
games that can be played on the Wii to include activities such as yoga
and push-ups. The Balance Board — which resembles bathroom scales —
also tracks a user’s weight and body-mass index.

Filed under: Consumer, digital, exercise trends, Games, Gaming, technology, wii, Women

New Wii Games Find a Big (but Stingy) Audience

Marketing its Wii video-game system at a lower price than competitors,
Nintendo has caught a wider net of potential customers, but game sales
have also been slower with this softer audience.

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New Wii Games Find a Big (but Stingy) Audience – New York Times
Nintendo sits atop the home video-game market. Its Wii, though less technologically advanced than Microsoft’s Xbox 360 or Sony’s PlayStation 3, continues to outsell those machines and is now in more than 20 million homes.

So why are retailers having so much trouble selling Wii games?

Filed under: Consumer, digital, entertainment, Games, Gaming, wii

Nintendo Looks to Build on Its Anti-Couch-Potato Game Play

A new marketing effort will take the Nintendo Wii out of the living room and bring it to live sporting events. The intent here is to get the game in the hands of sports fans, but also to build the “Nintendo Fan Network.” The fan network allows users to download software that gets them all the info a fan needs to know.
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Nintendo Looks to Build on Its Anti-Couch-Potato Game Play – Advertising Age – News

Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans’ hands.

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Filed under: Games, Gaming, Men, Sponsorship, sports, wii

Lexus Runs Virtual Wii Tennis Open Near The Real One

Capitalizing on both the popularity of the U.S. Open and of Nintendo’s Wii gaming system, Lexus will be holding its own tennis tournament at Rockefeller Center this week. Consumers will battle one another in Wii tennis to win a Lexus.

Many marketers are using Wii to connect with their consumers.

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Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

The Lexus Virtual Open at Rockefeller Center will pit tennis and gaming enthusiasts against each other on Nintendo’s Wii gaming console. Participants will play on a scaled-down tennis court, at Lexus-branded kiosks and out the back of Lexus vehicles that will be on display during the ersatz tourney on Sept. 4-7, with matches running from 7 a.m. to 7 p.m. daily.

Filed under: advertising, Consumer, digital, entertainment, experiential, Games, Gaming, Promotions, wii

Top Games

Top selling video games:
Mario Party 8 (Wii)
Forza Motorsport 2 (Xbox 360)
The Darkness (Xbox 360)

Entertainment: Top Games – WSJ.com

Videogame sales have been booming this year as shoppers have stocked up on new games for the Wii and PlayStation 3 consoles they got for Christmas last year. According to a new report from NPD, a market-research firm, videogame software sales rose 24% for the first six months of the year compared with the same period last year, and combined hardware and software sales were up about 40%. Below, three of last month’s top-selling videogames.

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Filed under: Games, Gaming, wii

wii + line rider + wiki = fresh!

enjoy.  i did.

-madho

Filed under: Art, Video, wii, wiki, youtube

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