Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

Consumers Trade Down from Restaurants to Grocery Store Prepared Meals

In a recent Nielsen research report forecasting the upcoming
holiday season, consumers reported that practical gifts will
dominate shopping lists this year and food items and gift cards to
grocery stores will be big sellers.


Filed under: economy, food, gift giving, shopping

Study: Gamers Respond to Ads

Study: Gamers Respond to Ads

Of those surveyed, 11% said they purchased a brand that was advertised in a game. Some 19% said they talked about it after seeing an ad and 10% said they recommended the product. Eleven percent said they sought more information. (While no direct comparison rates were offered against other forms of media, 1% of consumers exposed to direct response advertising eventually buy the advertised product.)

Filed under: advertising, Gaming

Brown Bagging It Becomes Fashionable

Brown Bagging It Becomes Fashionable

Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last year (38 bagged lunches per capita compared to 35 in 2006).

Nearly 12% of lunchtime opportunities were brought from home as of the year ended February 2008. In contrast, the February  2007 figure was 11.3%. Of those polled, cost-saving was the primary motivation.

Filed under: economy, food, trends, workplace

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent of respondents were defined as “Influentials” or “Green Evangelists”—those who, after learning that a company is environmentally friendly, are very likely to recommend the company and/or its products to others. Green Evangelists tend to be in the 18- to 30-year-old age range and 57% are female, the study found.

Filed under: eco-friendly, environment, Gen Y, opinion leaders, social responsibility, Young Adults

‘Precycling’ Catches On With Consumers

‘Precycling’ Catches On With Consumers

Consumers who precycle aren’t just content with throwing cans and bottles in the recycle bin and letting waste management sort it out. With increasing consumer interest in sustainable living, those engaged in precycling aim to avoid products that create more superfluous stuff. This could mean everything from buying bulk in order to avoid excess packaging to reusing everything from water bottles to shopping bags (the latter of which has caught on with retailers and the public at large).

Filed under: eco-friendly, environment, social responsibility, trends

Understanding ‘Digital Divas’

Understanding ‘Digital Divas’

“We sought to answer the burning questions keeping brand managers and advertisers up at night: How are women in the digital age different from women of past generations?” said Beth Uyenco, global research director of Microsoft’s advertiser and publisher solutions. “How can brands leverage digital media to deepen relationships with them?”

Filed under: digital, early adopters, Media, Women

Promotional Swag More Effective Than Ads, Study Says

Promotional Swag More Effective Than Ads, Study Says

A new study released by the Advertising Specialty Institute found it’s not TV, print or radio that gets consumers’ attention, but good old promotional swag. This includes coffee mugs, pencils, retractable solar-powered flashlights or any other product bearing a company logo.

Filed under: Promotions

McCormick releases 2009 flavor forecast

McCormick releases 2009 flavor forecast

The 10 flavor pairings highlighted in the 2009 McCormick flavor forecast reflect “an appetite for internationally infused tastes, a desire for all-natural foods and a craving for favorite ingredients re-imagined with contemporary whimsy,” the spice company says. The pairings include cayenne and tart cherry, as well as garam masala and pepitas.

Filed under: flavor, food, trends

More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Harris Interactive | The Harris Poll – More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season

Just under half of Americans (47%) say they will purchase toys as gifts
this holiday season while 41% say they will not. Among households with
children, seven in ten (71%) will purchase toys this holiday season, but one
in five (21%) say they will not;

Filed under: economy, kids, Toys

The Man of the House

The Man of the House

More men than ever are cooking, cleaning and caring for kids — so why aren’t household brands targeting them?

Filed under: Men

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