Advertising Age – Breast Cancer Awareness Strategy Doubles Sales of Campbell’s Soup
Breast Cancer Awareness Strategy Doubles Sales of Campbell’s Soup
Pink-Labeled Cans a Hit With Kroger Customers
By Stephanie Thompson
Published: October 03, 2006
NEW YORK (AdAge.com) — By turning its iconic red-and-white soup cans pink for Breast Cancer Awareness Month, Campbell Soup Co. has doubled sales of its top varieties to its biggest retail customer.
Filed under: Promotions, advertising
