Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Lack of sleep catches up with today’s workforce

About 70 million Americans have a problem sleeping, according to a new survey by the National Sleep Foundation.

Among the survey’s findings:

Dangers on the road. Thirty-six percent
of respondents say they have nodded off or fallen asleep while driving,
including 26% who say they drive drowsy during the workday.

Work performance. Twelve percent of
respondents have arrived late to work in the past month because of
sleepiness. Other problems cited: impatience with others, difficulty
concentrating on job tasks and lower productivity.

•Work hours. Employees with more than one
job report the highest rate of dissatisfaction with sleep: 43% say they
get a good night’s sleep only a few nights per month or less. Part-time
workers report the highest rate of sleep satisfaction.

~A

Lack of sleep catches up with today’s workforce – USATODAY.com
U.S. workers are silently suffering from a dramatic lack of sleep, costing companies billions of dollars in lost productivity, says a study out Monday.

Nearly three in 10 workers have become very sleepy, or even fallen asleep, at work in the past month, according to a first-ever study on sleep and the workplace by the non-profit National Sleep Foundation. The late-2007 survey was based on a random sample of 1,000 workers.

Filed under: Consumer, sleep, Women, workplace

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