Dove is launching its own channel on Dove.com. The initiative will feature experts discussing today’s beauty issues. The channel will also give viewers a chance to join the conversation.
MediaPost Publications – Unilever To Launch Dove Digital Channel – 04/11/2008
CALLING IT A MAJOR INITIATIVE in the digital space for a consumer brand, Dove says the channel will reside at dove.com. The innovative new interactive, multimedia channel launches first in the U.S. and will be rolled out to the UK and Canada in the next three months.
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Filed under: advertising, CPG, interactive, Promotions, UGM, Video, VOD, Women
February 22, 2008 • 11:13 am
If eyeballs are glued to any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room. An IDC study says people spend 70.6 hours per week, on average, with all media. They spend 16.4 hours glued to television and 3.9 hours with newspapers and magazines. Age determines media use; older consumers favor TV and print.
Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers
IF EYEBALLS ARE GLUED TO any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room.
Tech and media consultancy IDC, which has published a study on consumer online behavior, reports that the Internet is where people spend the most time browsing–32.7 hours per week.
Filed under: Baby Boomers, Consumer, Media, TV, VOD, websites, youtube
January 9, 2008 • 9:52 am
A new report says six out of 10 high-speed Internet users watches or downloads online video content at least once a week.
Research Brief » Blog Archive » Online Video Attracts Six Out of Ten Internet Users Weekly
According to the latest Horowitz Associates report, Broadband Content and Services 2007, six out of ten high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.
Filed under: Branded Entertainment, Consumer, digital, Internet, Video, VOD, websites, youtube
December 28, 2007 • 1:59 pm
Coca-Cola is announcing today a two-year deal beginning Tuesday with cable
on-demand fitness network ExerciseTV that will place Coke’s Enviga green tea and
brand images on some of the channel’s 200 workout shows and create original
Nike, meanwhile, returns as a title sponsor for MTV’s
New Year’s celebration and will kick off a TV and billboard fitness campaign
around its “No Excuses” theme. Throughout MTV’s Tila Tequila’s New Year’s Eve
Masquerade 2008, Nike will air a 60-second ad with U.S. Paralympics basketball
player Matt Scott, who sits in an empty gym bouncing two basketballs while
rattling off excuses people use to duck workouts. A giant Nike billboard going
up Monday in Manhattan will spew motivational messages throughout the month. The
first: “Yesterday you said tomorrow.”
Nike, Coke ring in the New Year with call to fitness ads – USATODAY.com
NEW YORK — Getting in shape is the perennial New Year’s resolution that brings a surge in ads for Weight Watchers, gym memberships and fad diets. Joining them in ringing in the new year with a call to fitness will be Nike and Coke.
Friday, Coca-Cola (KO) will announce a two-year deal beginning Tuesday with cable on-demand fitness network ExerciseTV. A deal for undisclosed terms will place Coke’s Enviga green tea and brand images on some of the channel’s 200 workout shows and create original Enviga programming. Enviga claims to help burn calories by speeding up metabolism with green tea extracts and caffeine. Three daily servings can increase calories burned by 60 to 100, the company says.
Filed under: Consumer, CPG, exercise trends, health, TV, VOD
Looking for the “Hottest Mom in America,” Medicis Pharmaceutical
introduced a multimedia campaign to market its cosmetic wrinkle filler
to middle-income women.
Contests, YouTube and Commercials Converge for Skin Product – New York Times
GOING to a dermatologist for antiwrinkle injections is not just for women on Park Avenue, according to the maker of a cosmetic wrinkle filler. Middle-income women can enjoy youthful skin, too, the company’s new advertisements suggest.
Medicis Pharmaceutical Corporation, which makes medical and aesthetic products for the skin, introduced a multimedia campaign this week to promote Restylane, a dermal injection that reduces the appearance of wrinkles. It is the first time that the company, which says that Restylane is the top-selling in its category, has marketed the product directly to consumers.
Filed under: advertising, Consumer, CPG, digital, Moms, Video, VOD, websites, Women, Young Adults, youtube