iMedia Connection: A Five-Phase Approach to Email Marketing
The president and CEO of AcquireWeb, Inc. outlines how to apply best practices from permission marketing, brand management and direct marketing to email.
One of the biggest challenges associated with email marketing programs is establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand.
Filed under: Internet
In a bid to connect with the “mom-blogging” phenomenon, Johnson’s Baby, the baby care products division of Johnson & Johnson, is putting together a blog directory as part of a new branded social media site.
Filed under: Consumer, content, families, Internet, Moms
Since its acquisition of video search engine Singingfish nearly three years ago, AOL has dabbled in online video search and content distribution. Now, as the beleaguered company shifts towards an ad-supported rather than subscription-based business, it has unveiled a full-fledged foray into the exploding world of Web video.
Filed under: Consumer
HispanicTrending: For Hispanics, TV is not just novelas
The going perception is that U.S. Hispanics principally watch telenovelas on Spanish-language TV, and its not hard to understand where that comes from. One need look no further than the glut of primetime soap operas on Univision and Telemundo.
Filed under: entertainment, Hispanics, TV