Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

iMedia Connection: A Five-Phase Approach to Email Marketing

iMedia Connection: A Five-Phase Approach to Email Marketing
The president and CEO of AcquireWeb, Inc. outlines how to apply best practices from permission marketing, brand management and direct marketing to email.

One of the biggest challenges associated with email marketing programs is establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand.

Filed under: Internet

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Social Networking For the Over-50 Crowd

Monster.com founder Jeff Taylor believes life begins at 50, and will today launch a social networking site geared toward the baby boomer crowd. “Live the best life possible” is the message the new site Eons.com plans to communicate.

Filed under: social networking

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Print Article
In a bid to connect with the “mom-blogging” phenomenon, Johnson’s Baby, the baby care products division of Johnson & Johnson, is putting together a blog directory as part of a new branded social media site.

Filed under: Consumer, content, families, Internet, Moms

Print Article

Print Article
Since its acquisition of video search engine Singingfish nearly three years ago, AOL has dabbled in online video search and content distribution. Now, as the beleaguered company shifts towards an ad-supported rather than subscription-based business, it has unveiled a full-fledged foray into the exploding world of Web video.

Filed under: Consumer

HispanicTrending: For Hispanics, TV is not just novelas

HispanicTrending: For Hispanics, TV is not just novelas
The going perception is that U.S. Hispanics principally watch telenovelas on Spanish-language TV, and its not hard to understand where that comes from. One need look no further than the glut of primetime soap operas on Univision and Telemundo.

Filed under: entertainment, Hispanics, TV

China’s Surprising Teen Consumers

China’s Surprising Teen Consumers

Filed under: Consumer

Cell Phone Etiquette

WSJ.com – Real Time

Filed under: Consumer

WSJ.com – Verizon Wireless Bets New Phone Will Be Music to Consumers’ Ears

WSJ.com – Verizon Wireless Bets New Phone Will Be Music to Consumers’ Ears

Filed under: Consumer

WSJ.com – AOL to Launch Portal for Videos Amid Overhaul

WSJ.com – AOL to Launch Portal for Videos Amid Overhaul

Filed under: Consumer

Bebo challenges MySpace with launch of music offering – Digital Bulletin – Digital news by Email – Brand Republic

Bebo challenges MySpace with launch of music offering – Digital Bulletin – Digital news by Email – Brand Republic

Filed under: Consumer

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