Divided We Brand: The U.S.’ GMC/Scion Schism

Divided We Brand: The U.S.’ GMC/Scion Schism

According to data-mining company Axciom, Little Rock, Ark., consumers who describe themselves as “very liberal” are disproportionately likely to buy branded automobile oil filters and cigarettes. The “very conservative” consumers paid more attention to home and garden products, like insecticide and septic tank cleaners.

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