Would You Wash Your Face With Yogurt?

Dial next month will launch Dial Yogurt, which is believed to be the first
mass-market, yogurt-based cleansing product sold in the U.S. The liquid soap is made with yogurt proteins (versus real yogurt), which the
company says acts as a moisturizer. It will come in aloe vera and honey vanilla.

Would You Wash Your Face With Yogurt?
BOSTON — In an effort to “take back” more wash time for both women and men, Dial next month will launch Dial Yogurt and Dial for Men Blue Grit.

Support for Dial Yogurt, which is believed to be the first mass-market, yogurt-based cleansing product sold in the U.S., will target women via print, Internet and out-of-home. Blue Grit also gets print, Internet and out-of-home, plus it will be featured in “Maintenance for your mansuit” TV spots with the tag, “Take back your shower.” Lead agency for both is Energy BBDO, Chicago.

Filed under: Consumer, CPG, Men, Women