TiVo To Offer ‘Program Placement’ For Advertisers – 11/29/2006
by David Goetzl, Wednesday, Nov 29, 2006 8:00 AM ET
TIVO, ONCE THE WOULD-BE ASSASSIN of television advertising and now looking to find ways to enhance it, is giving marketers an option that might partly combat its ad-skipping function. The maker of the most-talked-about DVR will allow advertisers to run an ad on the screen after a recorded–and perhaps ad-skipped–show is viewed.
Filed under: TiVo
Alcone Marketing Group - Consumer Lab 