Web-Page Clocks and Other ‘Widgets’ Anchor New Internet Strategy – WSJ.com
Gadgets Give Marketers
Access to Personal Sites
Unreachable by Banner Ads
By EMILY STEEL
November 21, 2006; Page B4
To generate buzz for this winter’s launch of the film “Freedom Writers,” Paramount Pictures decided it needed a cutting-edge Internet advertising strategy. Blitzing the Web with banner ads wasn’t good enough.
So Amy Powell, senior vice president of interactive marketing at the Viacom-owned movie studio, turned to something that she and other major marketers see as the next generation of advertising on the Web: widgets. Easily accessible from various Web sites, widgets are tiny computer programs that allow everyday people to incorporate professional-looking content into their personal Web pages or computer desktops.
Filed under: advertising, Internet, widgets
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