Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt.
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Turner to Offer Marketers Way to Link Ads to Content - New York Times
Ever smile while watching a movie on TV because, say, you just saw the scene from “The Godfather” when Vito Corleone leaves his office at the Genco Olive Oil factory and a commercial comes on for Bertolli olive oil? Turner Entertainment Networks wants to turn those coincidences into sales opportunities.
At the Turner Entertainment upfront presentation on Wednesday, Linda
Yaccarino, executive vice president and general manager for advertising
sales and marketing, described a new system intended to pair
commercials with relevant moments in the shows they interrupt. The
system, called TV in Context, was more than a year in development, she
said.
May 15, 2008
With a couple of notable exceptions in the 1980s and 1990s, children’s
cookbooks have made little impact, either in sales or attention. But that is changing, as parents who have a keen interest in cooking
encourage their young children to spend time in the kitchen and new
titles take a more sophisticated approach to children’s food. Although
no one tracks overall sales of cookbooks aimed at children, some
retailers say that sales have shot up. Readers too young to drive don’t
yet have their own “Joy of Cooking,” but publishers are looking
everywhere for it. And a number of cooking celebrities have joined in,
too.
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Cookbooks for Children Entice Young Chefs to the Stove - New York Times
AT a time when 2-year-olds take cooking classes, trick-or-treaters turn up in chef’s whites and a personalized child’s size spatula costs $20, it is no surprise that the children’s cookbook genre is enjoying a new life.
May 14, 2008
Taco Bell is unveiling a 2008 product game plan today that could nudge folks to forget the past and instead drive into Taco Bell in droves: cheap eats. The image-challenged chain–which has slowly but methodically regained its footing following an E. coli outbreak in late 2006 and a rat infestation at a New York City unit in 2007–will roll out a “Why Pay More?” value menu with 10 products. Four of them are new–priced at 79, 89 and 99 cents.
Taco Bell’s new menu goes for a cheap fill - USATODAY.com
Taco Bell may be emerging from taco hell.
It hasn’t been easy. There was the E. coli outbreak in late 2006 that sickened 70 and closed dozens of restaurants. Then, the rat infestation at a New York City unit in 2007 that became an Internet must-see.
May 14, 2008
A new report unearthed evidence of a trend it calls “sector stretch,”
with consumers increasingly able to differentiate corporate behavior within
sectors, for example, identifying some fuel and energy companies as more
responsible than others.
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MediaPost Publications - Consumers: Brands Don’t Do Enough For The Planet - 05/14/2008
Two-thirds of consumers in key global markets think that when it comes to protecting the planet from climate change, companies and brands should be finding solutions. In fact, according to a massive study from Havas Media, consumers expect brands-not their governments-to find solutions.
May 14, 2008
There is a new breed of Gen Xers and Ys, Young and Wealthy but Normal, or Yawns - who may have disposable income, but whatever they make, they live below their means in a conscious effort to tread lightly on the Earth.
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Why ‘Yawns’ live below their wealthy means - CNN.com
SAN FRANCISCO, California (AP) — They drive hybrid cars, if they drive at all; shop at local stores, if they shop at all; and pay off their credit cards every month, if they use them at all.
May 12, 2008
An annual report issued by Salary.com shows that a stay-at-home mom’s pay would be $117,000 a year if she were compensated monetarily for her work.
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A Mother’s Pay? $117,000 - WSJ.com
If a stay-at-home mom could be financially compensated, she would bring home nearly $117,000 a year.
May 12, 2008
