Yes, More Men Are Cooking … And Everybody’s Grilling

NPD also found that younger men who live in a household with others are cooking
most frequently: 67% of men under age 25 will prepare at least one of the next
10 meals. “There has been a steady rise in the number of men cooking at home
over the last four years, and while 18% of men cooking dinner at home may not
sound significant, it is a historical high,” says NPD’s Harry Balzer.

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MediaPost Publications – Yes, More Men Are Cooking … And Everybody’s Grilling – 03/28/2008
MEN HAVEN’T EXACTLY TAKEN OVER the kitchen yet, but more of them are cooking than ever before.

Meanwhile, men and women alike are grilling up a storm, year-round. Those are the main takeaways from two new studies–one from The NPD Group, the other from Weber-Stephen Products Co., maker of the ubiquitous Weber grill.

Filed under: Consumer, food, Men

Tecate Beer Targets Its Core Drinkers ‘Con Caracter’

While the idiomatic, nonsensical language of the campaign may not resonate with
non-Mexican Spanish speakers, but, says the brand director, “We know our market,
and we want to talk directly to them. I’ve seen a lot of campaigns that try to
appeal to a broader market and what happens is they get watered down; they kind
of appeal to everyone, but only kind of.”

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MediaPost Publications – Tecate Beer Targets Its Core Drinkers ‘Con Caracter’ – 03/17/2008
PHRASES SUCH AS “FOR THOSE who don’t come because they can, but because they can they come” and “For those who know on which side the iguana chews” may not mean much as a phrase to English speakers (or even non-Mexican Spanish speakers), but Tecate beer is using such colloquialisms to connect with its core audience in a new advertising campaign.

“These are phrases of character,” Carlos Boughton, Tecate brand director, tells Marketing Daily. “It may sound totally senseless, but the idea is to recognize people who have achieved some amount of leadership and success.”

Filed under: Beer, Consumer, Hispanics, Men

Coty, Playboy Agree To Develop Men’s Fragrance Line

Chicago-based research firm Mintel, which released a study on men’s fragrances,
says the market will grow in the U.S., tracking a 4.4% increase in the number of
males between 2002 and 2007, and a projected 9.1% increase in the number of men
in the U.S. between 2002 and 2012. “Manufacturers will likely attempt to appeal
to men’s masculinity with their fragrance marketing, much like Elizabeth Arden
has with Daytona 500,” says the firm.

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MediaPost Publications – Coty, Playboy Agree To Develop Men’s Fragrance Line – 03/03/2008
COTY INC., NEW YORK-BASED LEADER of the global fragrance business, has inked a deal to develop a men’s fragrance line under the Playboy brand name for worldwide distribution.

Coty CEO Bernd Beetz said that the licensing agreement, which would put the Playboy fragrance under Coty’s lifestyle division, would have legs – so to speak – because of the Playboy brand’s recognition value around the world.

Filed under: CPG, Fragrance, Men

Anheuser Sponsors Ultimate Fighting Championship

Anheuser-Busch is sponsoring the UFC. This sponsorship will give them a lot of exposure to their main target – men 21+.

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Anheuser Sponsors Ultimate Fighting Championship – 02/29/2008

ANHEUSER-BUSCH WILL BE THE EXCLUSIVE beer sponsor for the Ultimate Fighting Championship, the premiere mixed martial arts organization.

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Filed under: Beer, Men, sports

Gulp! Burger King Is on the Rebound – New York Times

Burger King’s success with hitting it target market has not gone unnoticed. They sponsor all the right things – NFL, Nascar and Xbox. They are using humor in their ads that speaks to the Youtube generation of guys who eat meat – and not salads. Its funny how their success completely opposes recent healthy lifestyle trends that seem to be all the news lately.
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Gulp! Burger King Is on the Rebound – New York Times

Burger King’s laserlike focus on the testosterone crowd has prompted a turnaround that has been easy to miss, given the phenomenal roll McDonald’s has been on for the last few years. Indeed, Burger King’s rebound isn’t nearly as profitable or sustained.

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Filed under: advertising, food, Men, Sponsorship, Young Adults

Nintendo Looks to Build on Its Anti-Couch-Potato Game Play

A new marketing effort will take the Nintendo Wii out of the living room and bring it to live sporting events. The intent here is to get the game in the hands of sports fans, but also to build the “Nintendo Fan Network.” The fan network allows users to download software that gets them all the info a fan needs to know.
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Nintendo Looks to Build on Its Anti-Couch-Potato Game Play – Advertising Age – News

Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans’ hands.

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Filed under: Games, Gaming, Men, Sponsorship, sports, wii

NPD Reports Men’s Fragrance Sells Best for Valentine’s Day

Men’s fragrance does best sales-wise, for Valentine’s Day, according to The NPD Group.

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NPD Reports Men’s Fragrance Sells Best for Valentine’s Day
PORT WASHINGTON, NEW YORK, February 6, 2008 – It’s no surprise that fragrance is a popular Valentine’s Day gift, but it’s who’s giving and who’s getting that might surprise you. According to The NPD Group, in February 2007, men’s prestige fragrance sales* captured more of the dollar share for total fragrances than in previous years. Men’s fragrances for that month grew to represent 37 percent of total fragrance sales, up from 35 percent in February 2005.

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Filed under: Consumer, Fragrance, holidays, Men, Women

NPD Reports ‘The Garage’ Becomes Ultimate ‘Man Cave’

Men have always looked for a place in the home to call their own. NPD reports on men moving their private spaces into the garage – where they can do manly things…
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NPD Press Release – January 30, 2008

While we’ve all been hearing reports of economic slowdown, it’s not all bad news. Leading provider of consumer and retail information The NPD Group sees opportunity for home channel retailers in storage categories and the desire to feather that not-so-nested living space called the garage.

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Filed under: Men

UFC Signs Major Sponsorship Deal | Chron.com – Houston Chronicle

Hard punches and bad ass bikes – what else do guys need? The UFC and Harley-Davidson are betting that their brands will work extremely well together. The deal exposes Harley-Davidson to younger consumers who are very likely to admire the “wind in your face” lifestyle, while at the same time adding some prestige to UFC with a well established name.
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UFC Signs Major Sponsorship Deal | Chron.com – Houston Chronicle

NEW YORK — On its way to becoming a mainstream sport, Ultimate Fighting Championship has long courted a sponsor that could bolster its image.

The fast-growing UFC is finally getting one. The Las Vegas-based company that specializes in mixed martial arts is teaming up with Milwaukee-based Harley-Davidson Motor Co.

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Filed under: advertising, Men, positioning, sports, Young Adults

ESPN Pacts With MLG

Who would have thought that a sport that requires little to no physical speed, agility or strength would be the next most popular sport.
ESPN has recently forged a partnership with Major League Gaming which will entail broadcasting competitive events, tournament sponsorships and online coverage.

ESPN Pacts With MLG

ESPN is betting that its next big sport might be professional video game playing.

The sports giant has forged a partnership with Major League Gaming, a professionally organized league centered on competitive video gaming. As part of the new arrangement, the two companies will co-sponsor several gaming tournaments, and ESPN.com will launch a new section where it will provide regular coverage of MLG matches and athletes.

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Filed under: Gaming, Men